F.N.B. Corporation competitors
and the alternatives

Last updated Oct 19, 2026 · 9 peers · 78 sources cited

Who are F.N.B. Corporation's competitors, and what are the alternatives?

F.N.B. Corporation's 2025 10-K, filed February 24, 2026, says it competes with 'a large number of bank and non-bank financial institutions', naming financial technology companies and marketplace lenders for loans, fintechs, mutual funds and brokerage firms for deposits, and brokerage firms, mutual fund complexes and trust providers in wealth management; its risk factors add that many larger competitors have greater resources to invest in technology. FNB operates 355 branches in seven states and Washington, D.C. In its home market the rival is PNC, which held 50.62% of Pittsburgh deposits at June 30, 2025 against FNB's 5.46%, fourth behind PNC and two banks that book large deposits at one or two offices; Citizens (4.61%), Huntington and KeyBank follow. In Cleveland KeyBank leads with 45.23% and FNB holds 0.68%. In its growth markets FNB is a mid-sized challenger: seventh in Baltimore (3.07%) behind Bank of America and M&T, and ninth in Charlotte and Raleigh, where Bank of America, Truist and First Citizens lead. FNB plans almost 30 new branches in the Carolinas, Maryland, Virginia and D.C., and its CEO named JPMorgan Chase, PNC, Fifth Third and Huntington among the banks crowding the same Southeast markets. The non-bank rivals are the marketplace lenders its 10-K names, such as Upstart and LendingClub (now Happen Bank), branchless banks such as Chime, and brokerages such as Charles Schwab, where FNB offers brokerage only through a third-party networking arrangement.[1][2][3][4][5][6][7][8][9][10][11]

Data as of Oct 19, 2026 · FNB profile updated Oct 19, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown

What does FNB say about its competition?

"We operate in seven states and the District of Columbia. Our market coverage spans several major metropolitan areas, including: Pittsburgh, Pennsylvania; Baltimore, Maryland; Cleveland, Ohio; Washington, D.C.; Charlotte, Raleigh, Durham and the Piedmont Triad (Winston-Salem, Greensboro and High Point) in North Carolina; and Charleston, South Carolina."[1]

"We compete for loans, deposits and financial services business with a large number of bank and non-bank financial institutions and other lenders engaged in the business of extending credit, including financial technology companies and marketplace lenders. Competition for loans comes principally from commercial banks, savings banks, mortgage banking companies, credit unions, insurance companies and other financial services companies. The most direct competition for deposits comes from commercial banks, savings banks and credit unions. Competition for deposits also comes from non-depository competitors such as financial technology companies, mutual funds, securities and brokerage firms, government financial investments and insurance companies. In providing wealth and asset management services, as well as insurance brokerage services, our subsidiaries compete with many other financial services firms, brokerage firms, mutual fund complexes, investment management firms, trust and fiduciary service providers and insurance agencies. Competition for loans and deposits depends on a number of factors, including, among others, customer service, quality, convenience and range of products and services offered, price, reputation, interest rates on loans and deposits and lending limits."[1]

"The ability to deploy and use technology effectively is an important competitive factor in the financial services industry. Technology is not only important with respect to the delivery of financial services, risk management, regulatory compliance and security of customer information, but also in processing information. FNB and each of our subsidiaries continually make technological investments to remain competitive in the financial services industry, including the use of AI."[1]

From the risk factors of the same 10-K: "Many of our larger competitors have greater resources to invest in technological improvements, and we may not effectively implement new technology-driven products and services or do so as quickly as our competitors." (2025 Form 10-K, filed February 24, 2026.)[1]

Who competes with FNB in each of its businesses?

Business lineCompetitorTypeWhy it competes
Home region: Pittsburgh, western Pennsylvania and OhioPNC Financial ServicesBankPittsburgh's dominant bank: 50.62% of the metro's deposits through 91 offices at June 30, 2025, against FNB's 5.46% through 81. FNB's CEO also names PNC among the banks opening branches in its Southeast markets, and FNB hired its director of data science from PNC.[2][8][12]
Home region: Pittsburgh, western Pennsylvania and OhioCitizens Financial GroupBankFifth in Pittsburgh deposits with 4.61% through 67 offices, just behind FNB, and fourth in Cleveland with 6.00% (June 30, 2025).[2][3]
Home region: Pittsburgh, western Pennsylvania and OhioHuntington BancsharesBankA member of FNB's 2025 proxy peer group that holds 12.39% of Cleveland deposits and 2.26% of Pittsburgh's (June 2025); FNB's CEO names it among the banks expanding in the Southeast, where it announced 55 Carolinas locations.[13][3][2][8][7]
Home region: Pittsburgh, western Pennsylvania and OhioKeyCorp (KeyBank)BankLeads Cleveland, one of the metros FNB's 10-K names, with 45.23% of deposits through 60 offices, against FNB's 0.68% through 15; it also holds 2.07% of Pittsburgh deposits (June 2025).[1][3][2]
Home region: Pittsburgh, western Pennsylvania and OhioFirst Commonwealth FinancialBankA western Pennsylvania bank with 50 Pittsburgh-area offices and 1.90% of the metro's deposits at June 30, 2025, ninth in the market.[2]
Home region: Pittsburgh, western Pennsylvania and OhioDollar BankBankA Pittsburgh savings bank, the kind of competitor FNB's 10-K names for deposits, holding 3.29% of the metro's deposits through 47 offices and 1.82% of Cleveland's (June 2025).[1][2][3]
Home region: Pittsburgh, western Pennsylvania and OhioWesBancoBankA Wheeling, West Virginia bank with 28 Pittsburgh-area offices and 0.87% of the metro's deposits at June 30, 2025, twelfth in the market.[2]
Branch banking in the Mid-Atlantic and CarolinasBank of AmericaBankFirst in Baltimore deposits with 27.58% and first in Charlotte with 67.20% at June 30, 2025, where FNB holds 3.07% and 0.36%.[4][5]
Branch banking in the Mid-Atlantic and CarolinasM&T BankBankSecond in Baltimore with 21.86% of deposits and the most offices in the metro (90) at June 30, 2025; FNB is seventh with 24 offices.[4]
Branch banking in the Mid-Atlantic and CarolinasTruist FinancialBankHolds 18.83% of Charlotte deposits through 66 offices, 9.74% of Baltimore's and 7.26% of Raleigh's (June 2025); American Banker listed its 100-branch plan, mostly in the Southeast, beside FNB's.[5][4][6][7]
Branch banking in the Mid-Atlantic and CarolinasFirst Citizens BancSharesBankRaleigh's home bank with 62.59% of the metro's deposits through 26 offices at June 30, 2025, against FNB's 1.05% through 13, ninth.[6]
Branch banking in the Mid-Atlantic and CarolinasFifth Third BancorpBankNamed by FNB's CEO among the banks opening branches in the Southeast; it held 1.19% of Charlotte deposits through 45 offices and 4.32% of Cleveland's (June 2025).[8][7][5][3]
Branch banking in the Mid-Atlantic and CarolinasJPMorgan ChaseBankNamed by FNB's CEO among the banks crowding its Southeast growth markets; it held 0.24% of Charlotte deposits through 22 offices at June 30, 2025.[8][5]
Branch banking in the Mid-Atlantic and CarolinasChimeFintechFNB's 10-K names financial technology companies among non-depository competitors for deposits; Chime, a branchless banking app, had 10.4 million active members at June 30, 2026.[1][14]
Branch banking in the Mid-Atlantic and CarolinasCredit unionsCredit unionFNB's 10-K names credit unions with commercial and savings banks as 'the most direct competition for deposits', and among its competitors for loans.[1]
Commercial, middle-market and treasury bankingAtlantic Union BanksharesBankA Richmond bank that held 2.14% of Baltimore deposits through 11 offices (June 2025), in the Maryland and Virginia markets where FNB is adding branches; its wholesale banking head plans AI relationship-insight tools for treasury bankers.[4][7][15]
Commercial, middle-market and treasury bankingFirst HorizonBankA member of FNB's proxy peer group that held 1.42% of Raleigh deposits through 11 offices, ahead of FNB's 1.05% (June 2025).[13][6]
Commercial, middle-market and treasury bankingSouthState BankBankA proxy peer with 19 offices and 0.53% of Charlotte deposits, ahead of FNB's 0.36% (June 2025), in the Carolinas markets FNB's branch plan targets.[13][5][7]
Commercial, middle-market and treasury bankingPinnacle Financial PartnersBankA proxy peer, now combined with Synovus, with 11 Charlotte offices and 0.42% of the metro's deposits (June 2025); its strategy is to hire 225 to 250 revenue-producing bankers in 2026.[13][5][16]
Consumer lending: marketplace and fintech lendersUpstartFintechA marketplace lender of the kind FNB's 10-K names as a loan competitor; Upstart says 91% of its loans were fully automated in 2025, and the OCC conditionally approved Upstart Bank in July 2026.[1][9][17]
Consumer lending: marketplace and fintech lendersLendingClub (Happen Bank)FintechThe former marketplace lender, renamed Happen Bank in June 2026, originated $3.1 billion of loans in Q2 2026; FNB's 10-K names marketplace lenders among its loan competitors.[10][18][1]
Small business bankingBluevine (Valley National)FintechA small-business banking platform with about 175,000 active customers, which Valley, an FNB proxy peer, agreed to buy for about $340 million in September 2026; FNB's 10-K names fintechs as competitors for loans and deposits.[19][13][1]
Small business bankingSquare (Block)Payments companyBlock's 10-K lists banks that provide payment processing, checking, savings, loans and payroll among Square's competitors, the business products FNB sells through the Common app's business platform.[20][21]
Wealth management, trust and brokerageCharles SchwabBroker or asset managerA brokerage firm of the kind FNB's 10-K names in wealth management; FNB administers about $14.9 billion of trust assets and offers brokerage only through a networking arrangement with a third-party broker-dealer.[1]
Wealth management, trust and brokerageMutual fund complexes and trust companiesBroker or asset managerFNB's 10-K names mutual fund complexes, investment management firms and trust and fiduciary service providers as competitors for its wealth and asset management business.[1]

How do the AI and digital offerings of FNB's competitors compare?

FNB first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.

CompanyAI or digital offeringOn the record (our profiles)Latest dated AI move
F.N.B. Corporation (this page)eStore, the Common app and FNB's data hub[8][12][22]Index 60.2 (#47); 15 use cases, 9 in production16th for customer reputation (Aug 17, 2026)[23]
PNC Financial ServicesOwn data centres, Nvidia chips and in-house language models; about 115 AI agents built its new mobile app[24][25]Index 68.2 (#38); 14 use cases, 8 in productionHead of ATM Banking hired with an AI mandate (Sep 25, 2026)[26]
Citizens Financial GroupCiZi in-app assistant, credited with a 44% cut in mobile-banking call volume[27]Index 85.3 (#11); 20 use cases, 10 in productionQ4 2026 Business Pulse: small-business AI spending rising (Sep 29, 2026)[28]
Huntington Bancshares50 AI agents in production and more than 60 in development (April 2026)[29]Index 84.2 (#13); 17 use cases, 15 in productionNamed a Coverbase enterprise customer (Sep 29, 2026)[30]
KeyCorp (KeyBank)Conversational AI in the contact centre: about $0.25 per AI-handled call against about $9 for a human[31]Index 80 (#21); 16 use cases, 10 in productionGessner ranked No. 3 in American Banker's Most Powerful Women in Banking NEXT (Oct 1, 2026)[32]
First Commonwealth FinancialNot disclosedIndex 25.9 (#94); 8 use cases, 7 in productionQ2 2026 10-Q: no AI language (Aug 10, 2026)[33][34]
Dollar BankNot disclosedNo profileNot disclosed
WesBancoAbout 80% of retail customers on digital channels; 7.7 million logins a month[35]Index 26.9 (#92); 12 use cases, 9 in productionQ3 2026 investor presentation repeats the AI initiatives (Aug 27, 2026)[35]
Bank of AmericaErica virtual assistant: more than 24.6 million clients helped[36]Index 97.3 (#1); 18 use cases, 16 in productionTreasury, FinCEN and OCC impose $1.21 billion in AML and sanctions penalties (Oct 13, 2026)[37][38][39]
M&T BankMicrosoft Copilot used by 16,000 of 22,000 employees[40]Index 75.5 (#28); 14 use cases, 10 in productionRajwani on AI agents and deposit runs (Oct 1, 2026)[41]
Truist FinancialTruist Assist chatbot resolved 81% of inquiries in Q3 2025; Truist Insights[42][43]Index 82.6 (#16); 15 use cases, 13 in productionMid-table on AI-judged reputation (Sep 18, 2026)[44]
First Citizens BancSharesAn enterprise AI program being built, not bought[45][46][47]Index 67.7 (#39); 14 use cases, 12 in productionFirst Citizens Innovation Banking launched; SVB name retired (Oct 6, 2026)[48]
Fifth Third BancorpJeanie virtual assistant, bilingual in English and Spanish (September 2026)[49]Index 84 (#14); 13 use cases, 10 in productionAI chief Jay Budzik describes the lending-model upgrade (Oct 12, 2026)[50]
JPMorgan ChaseLLM Suite for 150,000 weekly staff users[51]Index 89 (#6); 15 use cases, 8 in productionQ3 2026 call: outside AI agents stay blocked; AI spend put near $700 million (Oct 13, 2026)[52][53][54]
ChimeJade, an in-app AI financial partner available to some members[55]8 use cases, 6 in productionAgreement to acquire Stride Bank (Sep 8, 2026)[56]
Credit unionsNot disclosedNo profileNot disclosed
Atlantic Union BanksharesAI call screening planned to cover all calls, against about 10% reviewed manually[57]Index 53.7 (#52); 12 use cases, 5 in productionSecond-quarter 10-Q repeats the AI risk language (Aug 6, 2026)[58]
First HorizonChatFHN internal assistant; Databricks Enterprise Data Hub[59][60]Index 68.7 (#36); 16 use cases, 7 in productionAI file-organisation tool saves hundreds of hours in three months (Oct 1, 2026)[61]
SouthState BankAbout 90% of credit spreads performed by AI (June 2026)[62]Index 70.9 (#33); 20 use cases, 10 in productionQ3 2026 results scheduled (Oct 2, 2026)[63]
Pinnacle Financial PartnersChatPFP internal assistant: 18,000 banker questions answered[64]Index 65.3 (#42); 12 use cases, 9 in productionChief digital officer: 200,000-plus customers move to a new app in March 2027 (Oct 1, 2026)[65]
UpstartAI underwriting models using more than 2,500 variables[9]7 use cases, 6 in productionQ2 2026: originations up 50%, back to GAAP profit (Aug 4, 2026)[66]
LendingClub (Happen Bank)More than 90% of issued loans automated (2026)[18]7 use cases, 6 in productionQ2 2026: Penny AI agent and servicing tools reported (Jul 27, 2026)[18][67]
Bluevine (Valley National)90%+ of new code AI-generated; about 80% of inbound inquiries AI-contained[68]7 use cases, 5 in productionLean Team Economy Report (Oct 7, 2026)[69]
Square (Block)Managerbot, an AI business agent for Square sellers[70]7 use cases, 6 in productionQ2 2026: Moneybot passes 1 million weekly engaged accounts (Aug 5, 2026)[71]
Charles SchwabAI tools for all 33,000 employees; an AI Service Assistant transcribing about 60,000 live interactions a day[72]Index 80.7 (#19); 19 use cases, 15 in productionHow Charley was built: employee testing, confirmation before any change (Oct 8, 2026)[73]
Mutual fund complexes and trust companiesNot disclosedNo profileNot disclosed

Who should look beyond FNB, and where?

If you areLook atWhy
Customers who want branches outside the Mid-Atlantic, Ohio and the CarolinasPNC, JPMorgan Chase or Bank of AmericaFNB's 355 branches are in seven states and Washington, D.C. Chase reported 5,083 branches in 2025 and Bank of America runs 3,500 financial centers; PNC runs 2,226 offices outside the Pittsburgh metro alone (FDIC, June 2025).[1][74][36][2]
Customers who want an in-app AI assistant todayCitizens (CiZi), Truist (Truist Assist) or Bank of America (Erica)FNB's AI customer support portal is a roadmap item and Insight 360 is due by the end of 2026. CiZi cut Citizens' mobile-banking call volume by 44%, Truist Assist resolved 81% of inquiries in Q3 2025, and Erica has helped more than 24.6 million clients.[75][76][27][42][36]
Small businesses that want app-only bankingBluevineFNB pairs its business Common app with branches and interactive teller machines. Bluevine serves about 175,000 active small-business customers digitally and, under Valley's agreed purchase, says about 80% of inbound inquiries are contained by AI.[21][8][19][68]
Borrowers who want a fully automated personal loanUpstart or Happen Bank (formerly LendingClub)Upstart says 91% of its loans were fully automated in 2025, and Happen Bank reports more than 90% of issued loans automated; FNB offers consumer loans through its branches and the Common app.[9][18][1][22]
Investors who want a large self-directed brokerageCharles SchwabFNB offers investment products through a networking arrangement with a third-party broker-dealer. Schwab equips all 33,000 employees with AI tools and reported 11.9 million daily average trades in Q2 2026.[1][72][77]
Customers who want a branchless checking accountChimeFNB is adding almost 30 branches. Chime avoids branches, had 10.4 million active members at June 30, 2026, and offers some members Jade, an in-app AI financial partner.[7][11][14][55]

Where does FNB rank by deposits in its largest markets?

FDIC Summary of Deposits, June 30, 2025, by metropolitan area. In Pittsburgh, BNY Mellon (one office) and TriState Capital (two offices) book very large deposits, which inflates their shares.

MetroFNB share (offices)FNB rankLeaders
Pittsburgh, PA5.46% (81)4thPNC 50.62%; BNY Mellon 11.69% (1 office); TriState Capital 9.14% (2 offices); Citizens 4.61%; Dollar Bank 3.29%[2]
Baltimore-Columbia-Towson, MD3.07% (24)7thBank of America 27.58%; M&T 21.86%; PNC 9.84%; Truist 9.74%; Wells Fargo 7.53%[4]
Raleigh-Cary, NC1.05% (13)9thFirst Citizens 62.59%; Wells Fargo 8.40%; Truist 7.26%; Bank of America 4.16%; PNC 3.70%[6]
Cleveland, OH0.68% (15)14thKeyBank 45.23%; Huntington 12.39%; PNC 8.43%; Citizens 6.00%; Third Federal 5.41%[3]
Charlotte-Concord-Gastonia, NC-SC0.36% (16)9thBank of America 67.20%; Truist 18.83%; Wells Fargo 7.32%; Fifth Third 1.19%; First Citizens 0.94%[5]

Which banks are adding branches in the Southeast alongside FNB?

Branch plans on the record, as reported by American Banker and Banking Dive.

BankPlanReported
FNBAlmost 30 new branches over five years in North and South Carolina, Maryland, Virginia and D.C., focused on Charleston, Greenville, Charlotte and Richmond; about 380 branches in totalSeptember 2025; April 2026[7][78][8]
Huntington55 locations in the CarolinasApril 2025[7][78]
Truist100 new branches, mostly in the SoutheastAugust 2025[7]
Fifth Third31 new branches in the Southeast in 2024; some 200 locations in the region2024; September 2025[7][78]
JPMorgan Chase and PNCNamed by FNB's CEO among banks opening locations throughout the SoutheastApril 2026[8]

Who are FNB's biggest competitors?

In Pittsburgh, PNC, which holds 50.62% of deposits to FNB's 5.46%, then Citizens, Huntington and KeyBank; in Cleveland, KeyBank and Huntington; in Baltimore, Bank of America and M&T; in the Carolinas, Bank of America, Truist and First Citizens (FDIC, June 2025). FNB's 10-K adds credit unions, fintechs, marketplace lenders and brokerage firms.[2][3][4][5][6][1]

Is PNC FNB's main competitor in Pittsburgh?

By deposits, yes. PNC held 50.62% of Pittsburgh-area deposits through 91 offices at June 30, 2025; FNB was fourth with 5.46% through 81 offices, behind two banks that book large deposits at one or two offices. FNB's CEO also lists PNC among the banks expanding in its Southeast markets.[2][8]

Where is FNB strongest against its competitors?

In Pittsburgh, where it is fourth with 5.46% of deposits, and in Baltimore, where it is seventh with 3.07% through 24 offices. It is ninth in Raleigh (1.05%) and Charlotte (0.36%) and 14th in Cleveland (0.68%), per FDIC data for June 30, 2025.[2][4][6][5][3]

Which banks compete with FNB in the Carolinas?

Bank of America, Truist and First Citizens lead deposits in Charlotte and Raleigh, and SouthState, Pinnacle and First Horizon are mid-sized rivals there. Huntington announced 55 Carolinas locations and Truist 100 branches mostly in the Southeast, while FNB plans almost 30 branches in the region over five years.[5][6][7]

Are fintechs competitors of FNB?

FNB's 10-K says so: it competes for loans with financial technology companies and marketplace lenders, and for deposits with fintechs, mutual funds and brokerage firms. Examples on the record include Upstart, with 91% of loans fully automated in 2025, Happen Bank (formerly LendingClub) and Chime.[1][9][10][14]

What are alternatives to FNB for small business?

Bluevine serves about 175,000 small businesses through an app and is being bought by Valley; Square sells payments and banking products to sellers. FNB's own offer combines the business Common app, where most applications take about seven minutes, with branches and interactive teller machines.[19][20][21][8]

Who competes with FNB in wealth management?

FNB's 10-K names brokerage firms, mutual fund complexes, investment management firms and trust and fiduciary providers. FNB administers about $14.9 billion of trust assets and offers brokerage through a third-party networking arrangement; Charles Schwab equips all 33,000 employees with AI tools.[1][72]

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  66. Upstart Announces Second Quarter 2026 Results
    Upstart · Aug 4, 2026
  67. Happen’s Digital Banking Push Helps Deposits Jump 18%
    PYMNTS · Jul 27, 2026
  68. Accelerating Valley's National Digital Banking Franchise: Acquisition of Bluevine Inc. (investor presentation)
    Valley National Bancorp · Sep 28, 2026
  69. Bluevine Study Finds More Than Half of SMBs Use AI to Handle Workload of at Least One Employee
    Bluevine via PR Newswire · Oct 7, 2026
  70. Square Brings Managerbot to More Sellers, Giving Main Street an Intelligent Business Agent
    Square · Apr 28, 2026
  71. Q2 2026 Shareholder Letter (Exhibit 99.1 to Form 8-K)
    Block, Inc. via SEC EDGAR · Aug 5, 2026
  72. Schwab (SCHW) Q1 2026 Earnings Call Transcript
    The Motley Fool (Yahoo Finance) · Apr 16, 2026
  73. Charles Schwab's Amy Ruegg: AI Can Make Investing Easier, but Human Expertise Remains Key
    Traders Magazine · Oct 8, 2026
  74. JPMorgan Chase & Co. Annual Report on Form 10-K for the year ended December 31, 2025
    JPMorgan Chase & Co. (SEC filings) · Feb 13, 2026
  75. F.N.B. Corporation Investor Day presentation (Form 8-K, Exhibit 99.1)
    F.N.B. Corporation (SEC filings) · Nov 5, 2025
  76. F.N.B. Q2 Earnings Call Highlights
    Yahoo Finance · Jul 17, 2026
  77. Schwab Reports Record Quarterly Revenue and Earnings
    Business Wire via FT Markets · Jul 21, 2026
  78. FNB dives deeper into the Southeast
    Banking Dive · Sep 3, 2025

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