F.N.B. Corporation vs peers
AI and technology compared

Last updated Oct 19, 2026 · 9 peers · 89 sources cited

How does F.N.B. Corporation compare with its peers on AI and technology?

On this site's AI disclosure index F.N.B. Corporation scores 60.2 (#47 of 120 US banks), fifth in a ten-bank group of its proxy peers and footprint rivals, behind Valley (76.6), SouthState (70.9), First Horizon (68.7) and Pinnacle (65.3) and ahead of Atlantic Union (53.7), Fulton (44.3), WesBanco (26.9), First Commonwealth (25.9) and United Bankshares (2). It leads the group on its own primary disclosures (25, against a median of 17) and is second on disclosed numbers, and those numbers are about revenue: an Opportunity IQ lead engine that has mined more than 270 million transactions and produces about 190,000 leads a quarter (November 2025), 10 AI-enabled fraud tools, and machine-learning deposit pricing that helped cut its total cost of deposits by 21 basis points year on year (July 2026). What sets FNB apart is that it builds: eStore and the Common app, which takes applications for more than 50 products, are proprietary, and critical data sits in an on-premises data hub, while Valley has moved more than 80% of its data-centre capacity to the cloud. Where it trails is staff AI and independent coverage. SouthState counts 2,500-plus premium Copilot users and 12,000-plus prompts a day (June 2026); Fulton put Salesforce Agentforce in the hands of 3,000 employees in six weeks; Pinnacle's ChatPFP has answered 18,000 banker questions. FNB names no staff AI tool or AI vendor, says AI training for all employees is still being developed (March 2026), and has 6 independent sources on its record against a group median of 10. Against PNC, which holds 50.62% of Pittsburgh deposits to FNB's 5.46% (June 2025), the gap is scale: PNC spends about $3.5 billion a year on technology, while FNB does not disclose its technology spend.[1][2][3][4][5][6][7][8][9][10][11]

Data as of Oct 19, 2026 · FNB profile updated Oct 19, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown

Where does FNB lead its peers on AI?

01

The most primary disclosure in the group

FNB scores 25 on its own primary disclosures, first in its ten-bank group (median 17): an investor day that put AI on the slides in November 2025, a 2025 10-K risk factor on its heavy reliance on models, AI and generative AI, a 2026 proxy section on AI governance, and AI remarks on each of the last four earnings calls.[1][12][9][13][14][15][2]

02

Revenue numbers where peers report productivity

FNB's disclosed AI numbers are about selling and funding: about 190,000 Opportunity IQ leads a quarter, leads 6x more likely to become an opportunity after model upgrades, and machine-learning deposit pricing credited with a 21 basis-point year-on-year cut in deposit costs. Valley's headline is cost: about $15 million of run-rate AI savings against $3 million to $4 million of new AI expense (July 2026).[1][2][16]

03

A proprietary storefront that analysts single out

eStore, launched under the 2016 Clicks-to-Bricks strategy, and the Common app, which by March 2026 took applications for more than 50 consumer and business products at once, were built in-house. A Truist Securities analyst told American Banker in September 2025 that FNB 'really stands out amongst the banks of its size' on technology.[3][4][17]

04

AI governance written into the proxy

FNB's 2026 proxy places AI governance with the Board Risk Committee, names an Artificial Intelligence Policy and a Model Risk Management Policy, and describes a Data and AI Governance Committee. United Bankshares' 10-K went from one AI passage in its 2024 report to four in its 2025 report, and First Commonwealth's 10-Qs for Q3 2025, Q1 2026 and Q2 2026 do not mention AI.[9][18][19][20][21][22]

Where does FNB trail its peers on AI?

01

No staff-wide AI tool while SouthState, Pinnacle and Fulton report usage

SouthState reported 2,500-plus premium and 2,200-plus active basic Copilot users and 12,000-plus prompts a day at June 30, 2026; Pinnacle's ChatPFP had answered 18,000 banker questions and saved over 3,000 hours by April 2026; Fulton had 3,000 employees on Agentforce six weeks after its first agent. FNB's proxy says AI training for all employees is being developed.[6][8][7][9]

02

Fewer independent sources than most of the group

FNB has 6 independent sources on its record, sixth in the group against a median of 10; First Horizon has 17, SouthState and Pinnacle 12 and Valley 11. Most of FNB's AI detail comes from its own investor day, filings and calls, and it declined to tell Banking Dive how much it has invested in its digital strategy.[1][12][4]

03

No named AI vendor while peers name theirs

SouthState approved Microsoft Copilot and ChatGPT after its own model tests, First Horizon runs its Enterprise Data Hub on Databricks, and Fulton runs NICE CXone and Salesforce Agentforce. FNB names no AI-model vendor; its 10-K says only that it 'may rely on AI models developed by third parties'.[23][24][25][7][12]

04

Its customer insight tool is still to launch

Insight 360, the AI-enabled customer aggregation and recommendation tool, was due to go live by the end of 2026 when FNB last updated it in July 2026. Huntington's Heads Up personalised insights reached 14 million a month by March 2025, and Truist Insights had passed 2 billion proactive insights since 2023.[26][27][28]

Where does FNB rank against its peers on AI disclosure?

Scores from the US AI disclosure index of 120 banks (0–100; 45% of the weight on independent coverage). The index measures what each bank has put on the public record and what outside outlets have reported about its AI, not capability or spending; every count is of entries on that bank's profile, each of which cites its sources.

BankScoreRankIndependent sourcesOwn disclosuresUse cases in productionMoves, last 12 monthsNamed AI platform
Valley National Bancorp76.6#26 of 120112213 of 1722Cloud-first infrastructure, Valley's AI Assistant and tiered access[29][5][30][31]
SouthState Bank70.9#33 of 120121610 of 2020Copilot at scale, tested models, and Fiserv agentOS agents[32][23][33]
First Horizon68.7#36 of 12017137 of 1622ChatFHN and the Enterprise Data Hub[34][35]
Pinnacle Financial Partners65.3#42 of 12012179 of 1221A head of AI inside a banker-led model[36][37][38][8][39]
F.N.B. Corporation (this page)60.2#47 of 1206259 of 1521eStore, the Common app and FNB's data hub[4][40][3]
Atlantic Union Bankshares53.7#52 of 12010145 of 1219Automated conversion and validation tooling (Sandy Spring integration)[41][42][43]
Fulton Financial Corporation44.3#66 of 12062310 of 1217Not disclosed
WesBanco26.9#92 of 1202239 of 1217Not disclosed
First Commonwealth Financial Corporation25.9#94 of 1206147 of 810Not disclosed
United Bankshares2#116 of 1203255 of 813Not disclosed

On which parts of the AI record is FNB ahead of or behind its peers?

Each row is one input of the index, counted on the profiles of FNB and the 9 peers that are scored on the same basis. "Place" is FNB's position in the group of 10 (1st = most).

Component (weight)FNBPeer medianMost in the groupPlace
Independent sources (45%)610First Horizon (17)6th of 10
Use cases in production (10%)99Valley (13)4th of 10
Own primary disclosures (10%)2517FNB (25)1st of 10
Dated moves, last 12 months (10%)2119First Horizon (22)3rd of 10
Disclosed numbers (5%)2014FNB (20)1st of 10
Named AI leaders (5%)98Valley (14)5th of 10
Use cases described (5%)1512SouthState (20)4th of 10

What has each bank in FNB's peer group disclosed about its AI?

Facts from each bank's profile, cited to the profile's own sources. "Not disclosed" means the bank's public record, as cited on its profile, does not state it.

BankPlatform or assistant, as the profile names itAI leaders namedHeadline AI number disclosedPatents on the recordOpen AI roles
F.N.B. CorporationeStore, the Common app and FNB's data hub[4][40][3]9, incl. Vincent J. Delie, Jr. (Chairman, President and CEO)[4][40]AI-enabled fraud tools: 10 (Nov 5, 2025)[1]Not disclosed5 open AI roles (Oct 1, 2026); most in AI product & strategy
Fulton Financial CorporationNot disclosed8, incl. Curt Myers (Chairman, CEO and President)[44][45]Agent time saved per call by AI summarisation: 3–5 minutes (Nov 20, 2024)[46]1 patent listed on the profile, e.g. US 2019/0286854 A1 (Record parameter automatic adjusting machines and methods)[47]Not surveyed
First HorizonChatFHN and the Enterprise Data Hub[34][35]13, incl. Bryan Jordan (Chairman, President and CEO)[48]AI cost savings assumed in the $100 million incremental PPNR target: None (revenue-driven; expenses guided flat) (Apr 15, 2026)[49]Not disclosedNot surveyed
SouthState BankCopilot at scale, tested models, and Fiserv agentOS agents[32][23][33]10, incl. John Corbett (Chief Executive Officer)[50]Copilot users (premium / active basic): 2,500+ / 2,200+ (Jun 30, 2026)[6]None found (the profile's patent search)[51]1 open AI roles (Sep 24, 2026); most in AI engineering
Pinnacle Financial PartnersA head of AI inside a banker-led model[36][37][38][8][39]12, incl. Kevin Blair (President and CEO)[37][52][8][39]AI engineers employed: almost 20 (Jul 23, 2026)[39]Not disclosedNot surveyed
Atlantic Union BanksharesAutomated conversion and validation tooling (Sandy Spring integration)[41][42][43]8, incl. John Asbury (President and CEO)[53][54][55]Share of calls reviewed: manual today versus planned AI screening: ≈ 10% to 100% (Jun 1, 2026)[41]Not disclosed0 open AI roles (Sep 24, 2026)
WesBancoNot disclosed5, incl. Jeff Jackson (President and CEO)[56][57]Retail customers using digital channels / logins per month: ≈ 80% / 7.7 million (Jun 30, 2026)[58]Not disclosedNot surveyed
United BanksharesNot disclosed6, incl. Richard M. Adams Jr. (Chief Executive Officer)[59][60]AI passages in the 10-K, 2024 report vs 2025 report: 1 vs 4 (Feb 27, 2026)[18][19]Not disclosedNot surveyed
First Commonwealth Financial CorporationNot disclosed6, incl. Mike Price (President and Chief Executive Officer)[61]Full-time employees: 1,522 full-time and 55 part-time (Dec 31, 2025)[62]Not disclosedNot surveyed
Valley National BancorpCloud-first infrastructure, Valley's AI Assistant and tiered access[29][5][30][31]14, incl. Ira Robbins (Chairman and CEO)[63]Vendor contracts being replaced by AI: 3 (Jul 10, 2026)[29]Not disclosedNot surveyed

What are the latest dated moves on the AI record of FNB and its peers?

The two newest dated entries of each bank since Oct 16, 2025, from the timelines of the profiles (which also log filings, results and deals that bear on the AI record), newest first.

DateBankMove
Oct 8, 2026United BankFlorida expansion announced[64]
Oct 2, 2026SouthStateQ3 2026 results scheduled[65]
Oct 1, 2026PinnacleChief digital officer: 200,000-plus customers move to a new app in March 2027[66]
Oct 1, 2026SouthStateEdmonds profiled for tokenized-deposit and instant-payments work[67]
Oct 1, 2026First HorizonThe 2025 contest's winning entry: an automated CRE documentation platform[68]
Oct 1, 2026First HorizonAI file-organisation tool saves hundreds of hours in three months[69]
Sep 30, 2026FultonContact-centre manager describes Fulton's AI journey with NICE[70]
Sep 29, 2026ValleyRobbins on CNBC: AI agents not a threat to regional banks[71]
Sep 28, 2026ValleyBluevine acquired for $340 million to accelerate the AI roadmap[72][73][74]
Sep 24, 2026FultonSalesforce cites Fulton's Agentforce rollout at Dreamforce[7]
Sep 23, 2026United BankCharleston operations centre opens[75]
Aug 27, 2026WesBancoQ3 2026 investor presentation repeats the AI initiatives[58]
Aug 17, 2026FNB16th for customer reputation[76]
Aug 10, 2026First CommonwealthQ2 2026 10-Q: no AI language[21][22]
Aug 6, 2026Atlantic UnionSecond-quarter 10-Q repeats the AI risk language[77]
Aug 5, 2026FNBQ2 2026 10-Q: same AI language as the first quarter[78]
Aug 4, 2026PinnacleQ2 10-Q: AI initiatives listed as an execution risk[79]
Jul 30, 2026WesBancoQ2 2026 10-Q has no AI language[80]
Jul 29, 2026First CommonwealthQ2 2026 call: call-centre AI example[61][81]
Jul 21, 2026Atlantic UnionSecond-quarter call: efficiency ratio 47.47%, ten North Carolina branches[82]

How does FNB's AI compare with PNC, Citizens, Huntington and KeyBank?

The four larger banks that lead deposits in FNB's legacy markets. What each has disclosed about its AI, beside its Pittsburgh deposit share from the FDIC (June 30, 2025).

BankAI or digital platform disclosedScale disclosedPittsburgh deposit share (offices)
FNBeStore and the Common app (proprietary); on-premises data hub; Opportunity IQ leads; Insight 360 due by end-2026About 190,000 leads a quarter; more than 50 products in one application; technology spend not disclosed5.46% (81), 4th[3][4][1][26][10]
PNCOwn data centres, Nvidia chips and its own language models; about 115 AI agents built its new mobile appAbout $3.5 billion a year of technology spend; about 8 million mobile app users50.62% (91), 1st[83][11][10]
CitizensCiZi assistant in the mobile app; 700 applications migrated to the cloud in four yearsCiZi cut mobile-banking call volume by 44%4.61% (67), 5th[84][10]
HuntingtonAgentic process transformation run from finance; Heads Up personalised insights50 AI agents in production and 60-plus in development (April 2026); 14 million insights a month2.26% (42), 7th[85][27][10]
KeyBankConversational AI in the contact centreAn AI-handled call costs about $0.25 against about $9 for a human-handled one; about $1 billion a year on technology and operations2.07% (40), 8th[86][10]

How does FNB's internal use of AI compare with its peers?

Employee-facing AI each bank has described, with the scale it disclosed.

BankWhat it hasScale disclosedDate
FNBAI Innovation Team prioritising use cases; AI used to track 'thousands of metrics'; AI training for all employees being developedNo usage figure disclosedOctober 2025; March 2026[13][1][9]
SouthStateMicrosoft Copilot and ChatGPT after its own model tests; a GenAI Knowledge Assistant2,500+ premium Copilot users; 12,000+ prompts a day; 1,100+ assistant answers a dayJune 30, 2026[6][23]
PinnacleChatPFP internal assistant; a head of AI and almost 20 AI engineers18,000 banker questions answered; over 3,000 hours savedApril and July 2026[8][39][36]
First HorizonChatFHN, in production since early 2025, for drafting, policy questions and RFP comparisonAbout 15 months in productionJune 2026[34]
FultonSalesforce Agentforce agents; NICE CXone Copilot and call summaries in the contact centre3,000 employees on Agentforce six weeks after the first agent; 3 to 5 minutes saved per callNovember 2024; September 2026[7][46]
ValleyValley's AI Assistant with tiered accessAbout 80 of roughly 3,600 employees with open accessJuly 2026[29]
First CommonwealthA call-centre AI feature among what the CEO calls 'probably a dozen or more' AI usesNo usage figure disclosedJuly 2026[61]

How does FNB's data and technology stack compare with its peers'?

The data foundation each bank has described for its AI, and whether it builds or buys.

BankData foundationBuild or buyDate
FNBCritical data fields kept on premises in a self-built data hub; management says it gave FNB a head start on AIBuilt: eStore, Common app, Opportunity IQ, Insight 360April 2026[4][1]
ValleyMore than 80% of data-centre capacity moved to a cloud hub after a core conversionBuild and buy; replacing three vendor contracts with AI-built workflowsJune and July 2026[5][29]
First HorizonEnterprise Data Hub on Databricks with more than 35 data sources onboarded; a data marketplace targeting 100+ data productsBuilding its own customer-facing digital banking platformJune and September 2026[34][35][24]
SouthStateVendor platforms: Microsoft and OpenAI tools; co-developing agents on Fiserv agentOSBuy, after its own model testsJanuary 2025; May 2026[23][33]
Atlantic UnionCode-based validation of more than 80 million data values in the Sandy Spring conversion; AI call screening planned to cover 100% of calls, against about 10% reviewed manuallyBuilt by a ten-person CIO teamJune 2026[41]
WesBancoAbout 80% of retail customers on digital channels; 7.7 million logins a monthEquipment and software expense $62.6 million in 2025, up 51.6%December 2025; June 2026[58][87]

Which banks are FNB's peers, and why these?

F.N.B. Corporation is compared here with Fulton Financial Corporation, First Horizon, SouthState Bank, Pinnacle Financial Partners, Atlantic Union Bankshares, WesBanco, United Bankshares, First Commonwealth Financial Corporation and Valley National Bancorp: chosen by the editors for this page (see the note below the table). F.N.B. Corporation is classed as a regional or retail-commercial bank in the Northeast.

The computed group mixed in Texas, Oklahoma and Florida banks that do not meet FNB anywhere; this group keeps five banks from FNB's own 2026 proxy compensation peer group (Fulton, First Horizon, SouthState, Pinnacle and Valley, the first four with branches in its Pennsylvania, Maryland or Carolinas markets) and adds the footprint rivals Atlantic Union, WesBanco, United Bankshares and First Commonwealth, while PNC, Citizens, Huntington and KeyBank, which lead deposits in Pittsburgh and Cleveland, are compared in a separate table below.

Is FNB better than PNC at AI?

The record cannot settle capability, and the two differ by scale. PNC spends about $3.5 billion a year on technology, is building its own language models and used about 115 AI agents to build its new mobile app. FNB does not disclose technology spend; its CEO argues AI lets smaller banks build tools that larger banks miss.[11][83][4]

How does FNB compare with Fulton on AI?

FNB scores 60.2 on this site's disclosure index and Fulton 44.3. Fulton's AI is vendor AI: NICE CXone in the contact centre and Salesforce Agentforce used by 3,000 employees. FNB's is built in-house: eStore, the Common app, Opportunity IQ leads and machine-learning deposit pricing on its own data hub.[25][7][3][1][2]

Does FNB have an AI chatbot like Citizens' CiZi?

No customer AI assistant is in production on FNB's record; an AI-driven customer support portal is on its investor-day roadmap, and Insight 360 is due by the end of 2026. Citizens says CiZi cut mobile-banking call volume by 44%, and Bank of America's Erica has helped more than 24.6 million clients.[1][26][84][88]

How does FNB's technology spending compare?

FNB does not disclose it. Its 2025 non-interest expense was about $1 billion, partly from technology costs, and 2026 expense was guided to the top of $1.00 billion to $1.02 billion on accelerated AI investment. KeyBank puts technology and operations at about $1 billion a year; PNC spends about $3.5 billion.[4][89][86][11]

Who leads AI at FNB compared with its peers?

Santosh Sinha, director of AI and innovation, and Sundeep Tangirala, director of data science and formerly at PNC, joined in September 2025 under chief strategy officer Chris Chan. Valley's AI and data science head is Nickolaus Lachman, Pinnacle's head of AI is Kevin Johnson, and Huntington's program is run by CFO Zach Wasserman.[40][30][36][85]

How does FNB compare with First Horizon and SouthState?

Both score higher on this site's disclosure index (68.7 and 70.9 against FNB's 60.2), mainly on independent coverage. SouthState reports 12,000-plus AI prompts a day and about 90% of credit spreads done by AI; First Horizon has run ChatFHN since early 2025. FNB leads both on its own primary disclosures.[6][34][1][9]

Why does FNB keep its data on premises when peers move to the cloud?

CEO Vincent Delie says keeping critical data fields on premises, where the bank's own tools can consume them, gave FNB a head start on AI and data science. Valley has gone the other way, moving more than 80% of its data-centre capacity to a cloud hub, and Citizens migrated 700 applications to the cloud.[4][5][84]

  1. F.N.B. Corporation Investor Day presentation (Form 8-K, Exhibit 99.1)
    F.N.B. Corporation (SEC filings) · Nov 5, 2025
  2. Earnings call transcript: F.N.B. tops EPS view in Q2 2026, shares slip
    Investing.com · Jul 17, 2026
  3. F.N.B. Corporation Further Expands eStore Common Application Capabilities with Introduction of Business Loan Products
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  4. FNB CEO bets on smaller-bank innovation
    Banking Dive · Apr 3, 2026
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  6. SouthState second-quarter 2026 earnings presentation (Form 8-K, Exhibit 99.2)
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  9. F.N.B. Corporation 2026 Proxy Statement (Schedule 14A)
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  10. Summary of Deposits, Deposit Market Share Report: Pittsburgh, PA MSA, June 30, 2025 (retrieved 2026-10-19)
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  11. PNC's new mobile banking app built on personalization
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  12. F.N.B. Corporation Annual Report on Form 10-K for the fiscal year ended December 31, 2025
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  13. FNB (FNB) Q3 2025 Earnings Call Transcript
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    SEC (EDGAR) · Aug 6, 2026
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  85. At Huntington Bancshares, the CFO is also the AI strategist
    Fortune · Apr 24, 2026
  86. KeyBank Taps $100 Million Increase in Technology Spend (AI calls at $0.25 vs $9)
    PYMNTS · Jan 23, 2026
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