JPMorgan Chase competitors
and the alternatives

Last updated Oct 19, 2026 · 8 peers · 80 sources cited

Who are JPMorgan Chase's competitors, and what are the alternatives?

JPMorgan Chase competes in every line a bank can, and its 2025 10-K lists rivals from other banks and brokers to 'digital asset and other financial technology companies'. In retail deposits the rivals name it themselves: Chime's 10-K calls traditional banks including J.P. Morgan Chase, Bank of America and Wells Fargo its main competition, and Dave's lists the same three. In cards, Synchrony names JPMorgan among its primary rivals for retail partners, Affirm and Klarna name its cards as the payment method they compete against, and in January 2026 JPMorgan agreed to take the Apple Card from Goldman Sachs. In investment banking it ranked first in global fees with an 8.4% wallet share (Dealogic, 2025) and earned $10.1 billion against Goldman's $8.9 billion (LSEG), while Goldman led M&A fees. In markets, Morgan Stanley and Goldman are the equities rivals; in treasury and payments, Citi and Bank of America; in wealth, Morgan Stanley and Merrill. Non-banks are the real rivals in two places: consumer accounts, where Chime and Dave compete for primary relationships, and point-of-sale credit, where Affirm and Klarna compete with cards.[1][2][3][4][5][6][7][8][9][10][11]

Data as of Oct 19, 2026 · JPMorgan profile updated Oct 19, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown

What does JPMorgan say about its competition?

"JPMorganChase and its subsidiaries and affiliates operate in highly competitive environments. Competitors include other banks, brokerage firms, investment banking companies, merchant banks, hedge funds, commodity trading companies, private equity firms, insurance companies, mutual fund companies, investment managers, credit card companies, mortgage banking companies, trust companies, securities processing companies, automobile financing companies, leasing companies, e-commerce and other internet-based companies, digital asset and other financial technology companies, and other companies engaged in providing similar and new products and services. The Firm's businesses generally compete on the basis of the quality and variety of the Firm's products and services, transaction execution, innovation, reputation and price."[1]

"Competition also varies based on the types of clients, customers, industries and geographies served. With respect to some of its geographies and products, JPMorganChase competes globally; with respect to others, the Firm competes on a national or regional basis. New competitors in the financial services industry continue to emerge, including firms that offer products and services solely through the internet and non-financial companies that offer products and services that disintermediate traditional banking products and services offered by financial services firms such as JPMorganChase." (Form 10-K for 2025, Item 1, filed February 13, 2026.)[1]

Item 1A names AI as a competitive risk in its own right: "competitive disadvantage if competitors are able to deploy AI more quickly or effectively, potentially gaining advantages in cost efficiency, client and customer experience, or product innovation, which could result in a loss of market share to competitors, or • replacement or disintermediation of direct customer relationships if AI agents autonomously manage or intermediate financial decisions and product selection or other services for customers."[1]

Who competes with JPMorgan in each of its businesses?

Business lineCompetitorTypeWhy it competes
Consumer banking: deposits and checkingBank of AmericaBankChime's 2025 10-K lists Bank of America first and J.P. Morgan Chase among the traditional banks it views as its main competition, and Dave's 10-K names Bank of America, JPMorgan Chase and Wells Fargo together as its banking competitors.[2][3]
Consumer banking: deposits and checkingWells FargoBankNamed with JPMorgan Chase in both Chime's and Dave's 10-K lists of traditional bank competitors, and with JPMorgan Chase Bank in First Horizon's 10-K list of key traditional competitors across its Southern markets.[2][3][12]
Consumer banking: deposits and checkingChimeFintechChime's 2025 10-K says 'We view our main competition as traditional banks, including Bank of America, Capital One, Citibank, J.P. Morgan Chase, PNC Bank, and Wells Fargo', competing to be its members' primary account.[2]
Consumer banking: deposits and checkingDaveFintechDave's 2025 10-K lists 'Traditional banks and credit unions such as Bank of America, JPMorgan Chase, and Wells Fargo' as its banking competitors, alongside licensed new entrants such as Varo and partner-bank fintechs such as Chime.[3]
Consumer banking: deposits and checkingCapital OneBankChime's 10-K names Capital One next to J.P. Morgan Chase among its main traditional-bank competitors, and Capital One's own 10-K reports 'strong and increasing competition in the direct banking market'.[2][13]
Credit cards and point-of-sale creditSynchronyBankSynchrony's 2025 10-K names JPMorgan Chase among the 'major financial institutions' that are its primary competitors for retail card partners, with American Express, Bread Financial, Capital One/Discover, Citibank, TD Bank and Wells Fargo.[4]
Credit cards and point-of-sale creditAmerican ExpressBankSynchrony's 10-K lists American Express beside JPMorgan Chase as a primary rival for card partners, and Amex's own 10-K says it faces 'intense competition in the premium space and for cobrand relationships'.[4][14]
Credit cards and point-of-sale creditCapital OneBankCapital One says it was the largest US credit card issuer by outstanding balances at the end of 2025, while CNBC describes JPMorgan as the largest by purchase volume; both appear on Synchrony's and Affirm's lists of the card issuers they compete with.[13][7][4][5]
Credit cards and point-of-sale creditAffirmFintechAffirm's fiscal 2026 10-K says its primary competition is legacy payment methods 'including those provided by card issuing banks such as Synchrony, J.P. Morgan Chase, Citibank, Bank of America, Capital One, Bread Financial, and American Express'.[5]
Credit cards and point-of-sale creditKlarnaFintechKlarna's 2025 prospectus lists credit and debit cards 'provided by card issuing banks such as J.P. Morgan Chase, Citibank, Bank of America' among the payment methods its network competes with.[6]
Credit cards and point-of-sale creditGoldman Sachs (Apple Card)BankJPMorgan agreed in January 2026 to take over the Apple Card and more than $20 billion of card loans from Goldman Sachs, the original issuer; CNBC reports American Express, Synchrony and Barclays had dropped out of the bidding.[7]
Investment banking and M&AGoldman SachsBankLSEG data for 2025 put Goldman first in M&A fees ($4.6 billion) and JPMorgan second ($3.1 billion), while JPMorgan led total investment banking fees, $10.1 billion to Goldman's $8.9 billion (Reuters, January 2026).[8]
Investment banking and M&AMorgan StanleyBankMorgan Stanley earned $3 billion in M&A fees in 2025, just behind JPMorgan's $3.1 billion, and ranked third by deal volume behind Goldman and JPMorgan, according to LSEG data reported by Reuters.[8]
Investment banking and M&ABank of AmericaBankBank of America ranked fourth by value of deals advised in 2025, after Goldman, JPMorgan and Morgan Stanley; JPMorgan's 10-K ranks itself first in global investment banking fees with an 8.4% wallet share (Dealogic).[8][1]
Investment banking and M&AEvercoreOtherThe independent adviser earned $1.7 billion in M&A fees in 2025, fifth after Goldman, JPMorgan, Morgan Stanley and Citi (LSEG via Reuters); Goldman's 10-K notes that some clients see independent advisory firms as less exposed to conflicts of interest.[8][15]
Markets: equities, prime brokerage and fixed incomeMorgan StanleyBankIn the third quarter of 2025 Morgan Stanley's equities revenue rose 35% to $4.12 billion on record prime brokerage, against JPMorgan's equity markets revenue of $3.3 billion, up 33% (Reuters).[9]
Markets: equities, prime brokerage and fixed incomeGoldman SachsBankGoldman's equities revenue rose 7% to $3.74 billion in the same quarter on equities financing including prime lending; Reuters reports the largest US banks are scrambling to take prime brokerage share from each other and from European rivals.[9]
Markets: equities, prime brokerage and fixed incomeCitigroupBankCiti's prime balances rose 44% in the third quarter of 2025 and its CEO said it is doubling down on prime lending; JPMorgan's 10-K reports full-year 2025 Markets revenue up 19%, with Equity Markets up 33%.[9][1]
Payments and treasury servicesCitigroupBankCiti claims the number one institutional position in treasury and trade solutions with an 11.5% share (May 2026); JPMorgan says Coalition Greenwich's 2025 studies named it Best Bank in global corporate cash management and the overall leader in payments and treasury management.[16][10]
Payments and treasury servicesBank of AmericaBankBank of America sells a competing treasury platform, CashPro, to more than 40,000 business clients, and its corporate real-time payments volume rose 48% from January to July 2026; JPMorgan's 2025 Payments revenue was $19.3 billion, up 7%.[17][18][1]
Payments and treasury servicesWells FargoBankWells Fargo's payments and liquidity business runs AI on payment flows of more than $1 trillion a day and has 26 of 335 AI experiments live in production (May 2026), selling to the same corporate treasurers.[19][20]
Wealth management and private bankingMorgan StanleyBankInvestmentNews reports that JPMorgan's private bank earned more than $12 billion in 2025 and that Morgan Stanley and Bank of America hold 'similarly commanding leads' in wealth; Morgan Stanley reports $7.35 trillion of wealth client assets.[11][21]
Wealth management and private bankingBank of America (Merrill)BankNamed by InvestmentNews with Morgan Stanley and JPMorgan as the wealth leaders Citi trails; more than 20,000 Bank of America wealth professionals use AI (Q2 2026 earnings deck).[11][22]
Wealth management and private bankingCharles SchwabBroker or asset managerSchwab's 2025 10-K says its competition for individual investors spans brokerage, wealth and asset managers 'as well as banks'; JPMorgan's Smart Cash pilot moves customers' cash from checking into higher-earning brokerage products.[23][24]

How do the AI and digital offerings of JPMorgan's competitors compare?

JPMorgan first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.

CompanyAI or digital offeringOn the record (our profiles)Latest dated AI move
JPMorgan Chase (this page)LLM Suite[25][26]Index 89 (#6); 15 use cases, 8 in productionQ3 2026 call: outside AI agents stay blocked; AI spend put near $700 million (Oct 13, 2026)[27][28][29]
Bank of AmericaErica: 3.6 billion cumulative interactions (October 2026) and about 2 million a day.[30][31]Index 97.3 (#1); 18 use cases, 16 in productionTreasury, FinCEN and OCC impose $1.21 billion in AML and sanctions penalties (Oct 13, 2026)[32][33][34]
Wells FargoFargo assistant: more than 1 billion interactions in under three years (March 2026).[35]Index 88.8 (#7); 16 use cases, 13 in productionQ3 2026 call: AI agents in code, marketing, cyber, underwriting (Oct 13, 2026)[36][37]
ChimeJade, an in-app AI 'Financial Partner' that answers spending questions from a member's transaction history.[38][39]8 use cases, 6 in productionAgreement to acquire Stride Bank (Sep 8, 2026)[40]
DaveCashAI[3][41][42]7 use cases, 5 in productionEarnings call details CashAI v6 (Aug 12, 2026)[42]
Capital OneEno assistant (no usage published); Chat Concierge for car dealers.[43][44]Index 86.9 (#9); 13 use cases, 13 in productionSecond on the Evident AI index for a fourth year (Oct 6, 2026)[45][46]
SynchronyPRISM credit decisioning, more than 180 million accounts approved since January 2018.[47]Index 68.8 (#35); 15 use cases, 10 in productionOxford Economics study and an AI-platform partnership for CareCredit (Sep 30, 2026)[48][49]
American ExpressAI search in the Amex app answering about one million inquiries a month for US Card Members (March 2026).[50]Index 93.1 (#3); 24 use cases, 13 in productionIntent Intelligence framework published (Oct 13, 2026)[51][52]
AffirmA transformer-based underwriting model that reads the order and timing of credit-history events (September 2026), plus real-time balance and cash-flow signals (January 2026).[53][54]8 use cases, 7 in productionLevchin: no staff cuts to fund AI (Sep 18, 2026)[55]
KlarnaOpenAI-built AI Assistant that handled two-thirds of service chats in its first month (February 2024).[56]7 use cases, 7 in productionQ2 2026 results point to AI shopping surfaces (Aug 18, 2026)[57]
Goldman Sachs (Apple Card)GS AI Platform and GS AI Assistant[58][59]Index 79.9 (#22); 13 use cases, 7 in productionQ3 2026 call: Solomon sets out AI guardrails and compute-supply risk (Oct 13, 2026)[60][61]
Goldman SachsClaude-based agents co-developed with Anthropic for client vetting and onboarding (February 2026).[62]Index 79.9 (#22); 13 use cases, 7 in productionQ3 2026 call: Solomon sets out AI guardrails and compute-supply risk (Oct 13, 2026)[60][61]
Morgan StanleyAskResearchGPT for banking, sales and trading staff over 70,000-plus research reports.[63]Index 69.7 (#34); 14 use cases, 9 in productionOpenAI launches ChatGPT for Financial Services, shaped with Morgan Stanley and Evercore (Sep 10, 2026)[64][65]
EvercoreNot disclosedNo profileNot disclosed
CitigroupMarkets processes 4,400-plus documents via AI, creating 1,700-plus hours a month of oversight capacity.[66]Index 94.9 (#2); 20 use cases, 15 in productionPayments chief: no AI model to authorise payments (Oct 1, 2026)[67]
Bank of America (Merrill)AI-Powered Meeting Journey for Merrill and Private Bank advisers, saving up to four hours per meeting.[68]Index 97.3 (#1); 18 use cases, 16 in productionTreasury, FinCEN and OCC impose $1.21 billion in AML and sanctions penalties (Oct 13, 2026)[32][33][34]
Charles SchwabCharley, Portfolio Insights, Schwab Knowledge Assistant and Schwab Advisor AI in Action[69][70][71][72][73]Index 80.7 (#19); 19 use cases, 15 in productionHow Charley was built: employee testing, confirmation before any change (Oct 8, 2026)[74]

Who should look beyond JPMorgan, and where?

If you areLook atWhy
Savers who want an online-only bank accountDirect banks such as Ally or SoFiAlly's 2025 10-K says Ally Bank 'does not have a branch network' and gathers deposits through online and digital channels; Chime's 10-K groups Ally, Discover and SoFi as the online-only institutions it competes with, separate from branch banks such as JPMorgan Chase, whose 10-K counts 5,083 branches in 48 states and Washington, D.C.[75][2][1]
Customers who want a branded AI assistant in their banking app todayBank of America's Erica or Wells Fargo's FargoJPMorgan has no branded consumer assistant; its consumer chief targets a travel agent pilot before the end of 2026. Erica has been in Bank of America's app since 2018 and passed 3.6 billion interactions; Fargo passed 1 billion in under three years, with more than 3 million Spanish-speaking users.[76][77][30][35]
Small businesses that want to connect their own AI assistants to their bank accountMercuryJPMorgan blocks third-party AI agents that log in with customer credentials (October 2026). Mercury documents a read-only, OAuth-gated MCP server for ChatGPT, Claude and other assistants and issues AI Agent Cards with limits a human sets.[27][78][79]
Companies that want M&A advice from a firm that does not also lend to themIndependent advisers such as EvercoreGoldman's 10-K says some clients perceive independent advisory firms as less susceptible to potential conflicts of interest than universal banks; Evercore earned $1.7 billion of M&A fees in 2025, fifth globally, against JPMorgan's $3.1 billion.[15][8]
Shoppers who want pay-over-time at checkout rather than a credit cardAffirm or KlarnaBoth name JPMorgan's cards as the legacy payment method they compete with: Affirm's fiscal 2026 10-K lists card-issuing banks including J.P. Morgan Chase, and Klarna's 2025 prospectus lists cards from J.P. Morgan Chase, Citibank and Bank of America.[5][6]

Which companies name JPMorgan Chase as a competitor in their own filings?

Each row quotes or paraphrases the rival's own annual filing; JPMorgan's 10-K names no rival by name.

CompanyFilingWhere it says it meets JPMorgan
Chime2025 Form 10-KMain competition is traditional banks including Bank of America, Capital One, Citibank, J.P. Morgan Chase, PNC Bank and Wells Fargo[2]
Dave2025 Form 10-KBanking competitors: traditional banks and credit unions such as Bank of America, JPMorgan Chase and Wells Fargo[3]
Synchrony2025 Form 10-KPrimary competitors for retail card partners include American Express, Bread Financial, Capital One/Discover, JPMorgan Chase, Citibank, TD Bank and Wells Fargo[4]
AffirmFiscal 2026 Form 10-KPrimary competition includes credit and debit cards from issuers such as Synchrony, J.P. Morgan Chase, Citibank, Bank of America and Capital One[5]
Klarna2025 prospectus (424B4)Competes with cards from card-issuing banks such as J.P. Morgan Chase, Citibank, Bank of America, HSBC and Barclays[6]
First Horizon2025 Form 10-KKey traditional competitors in many of its markets include JPMorgan Chase Bank, Bank of America, PNC, Truist and Wells Fargo[12]

How does JPMorgan rank against Goldman Sachs and other banks in investment banking?

LSEG data for calendar 2025 as reported by Reuters on January 6, 2026; JPMorgan's own 10-K uses Dealogic, which also ranks it first in global investment banking fees (8.4% wallet share).

BankM&A fees, 2025Rank by M&A deal volumeTotal investment banking fees, 2025
Goldman Sachs$4.6 billion (first)First ($1.48 trillion advised)$8.9 billion[8]
JPMorgan Chase$3.1 billionSecond$10.1 billion (first)[8][1]
Morgan Stanley$3.0 billionThirdNot given[8]
Citigroup$2.0 billionFifthNot given[8]
Evercore$1.7 billionNot givenNot given[8]
Bank of AmericaNot givenFourthNot given[8]

Who are JPMorgan Chase's biggest competitors?

By line: in consumer banking, Bank of America, Wells Fargo, Capital One and fintechs such as Chime and Dave, all of which list JPMorgan in their own filings; in cards, Synchrony, American Express, Capital One, Affirm and Klarna; in investment banking, Goldman Sachs, Morgan Stanley, Bank of America and Evercore; in markets, Morgan Stanley, Goldman and Citigroup; in treasury and payments, Citigroup and Bank of America; in wealth, Morgan Stanley and Merrill.[2][3][4][5][8][9][11]

Is Chime a competitor of JPMorgan Chase?

Yes, by Chime's own account. Its 2025 10-K says it views its main competition as traditional banks, including Bank of America, Capital One, Citibank, J.P. Morgan Chase, PNC Bank and Wells Fargo, and that it competes to be members' primary account. JPMorgan's 10-K, for its part, lists 'digital asset and other financial technology companies' and internet-only firms among its competitors without naming them.[2][1]

JPMorgan vs Goldman Sachs: who leads investment banking?

It depends on the measure. LSEG data for 2025 put Goldman first in M&A fees ($4.6 billion against JPMorgan's $3.1 billion) and by value of deals advised ($1.48 trillion), while JPMorgan earned the most total investment banking fees once equity and debt capital markets are included, $10.1 billion to Goldman's $8.9 billion. JPMorgan's 10-K, using Dealogic, ranks it first in global investment banking fees with an 8.4% wallet share.[8][1]

Who competes with JPMorgan Chase in credit cards?

Synchrony's 10-K names JPMorgan Chase among its primary competitors for retail card partners, with American Express, Bread Financial, Capital One/Discover, Citibank, TD Bank and Wells Fargo. Capital One says it is the largest issuer by outstanding balances; CNBC describes JPMorgan as the largest by purchase volume. Pay-over-time providers Affirm and Klarna also name JPMorgan's cards as the payment method they compete against.[4][13][7][5][6]

Why is JPMorgan taking over the Apple Card from Goldman Sachs?

Goldman began narrowing its consumer business in 2022, and in January 2026 the banks agreed that JPMorgan would take over the Apple Card and more than $20 billion of card loans, with about 24 months to close. CNBC reported that American Express, Synchrony and Barclays had dropped out of the bidding, that the card stays on Mastercard's network, and that JPMorgan said it would book a $2.2 billion credit-loss provision for the deal.[7]

What are alternatives to JPMorgan Chase for a bank with an AI assistant?

Bank of America's Erica, in its app since 2018, had 3.6 billion cumulative interactions by October 2026; Wells Fargo's Fargo passed 1 billion in under three years; U.S. Bank's Smart Assistant is used 2.5 million times a month and works by voice. JPMorgan has no branded consumer assistant and blocks outside AI agents that use customer credentials, though it is piloting Smart Cash and plans a consumer travel agent pilot.[30][35][80][27][28][76]

Does JPMorgan Chase see AI agents as a competitive threat?

Yes. Its 2025 10-K lists 'replacement or disintermediation of direct customer relationships if AI agents autonomously manage or intermediate financial decisions and product selection' as a risk, alongside competitors deploying AI faster. In October 2026 the bank said it blocks outside agents from acting in retail accounts, and Dimon warned customers who allow them of a 'liability transfer'.[1][27][28]

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  80. U.S. Bancorp Annual Report 2025
    U.S. Bank · Feb 23, 2026

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