SoFi Technologies competitors
and the alternatives

Last updated Oct 19, 2026 · 8 peers · 84 sources cited

Who are SoFi Technologies's competitors, and what are the alternatives?

SoFi competes on several fronts at once because it is a lender, a digital bank, a brokerage and a technology vendor, and its 2025 10-K describes seven levels of competition without naming a rival. Other filers name SoFi. In student loans, Sallie Mae's 10-K lists Sofi Technologies with Citizens, PNC and College Ave among its primary competitors in private education loans. In personal loans, Forbes calls LendingClub a SoFi competitor whose borrowers average a 720 FICO against SoFi's 745. In deposits, Chime's 10-K names SoFi with Ally and Discover as the online-only institutions it competes with, and SoFi's CEO names JPMorganChase, Citi and Bank of America as the entrenched giants. In investing and crypto, the rivals are mostly non-banks: Robinhood, which CNBC and Fortune named a SoFi competitor in 2020 and Investing.com called a rival in 2025; Fidelity and Coinbase, which American Banker set against SoFi's November 2025 crypto relaunch; and Morgan Stanley's E*Trade. The line where non-banks are the real rival and also the customer is the Technology Platform: Galileo, which competes with processors such as Marqeta, FIS and Fiserv, was built on clients that compete with SoFi (Chime, Robinhood, Varo, Revolut), and Chime moved its transactions to its own processor by the end of 2025.[1][2][3][4][5][6][7][8][9][10][11][12]

Data as of Oct 19, 2026 · SoFi profile updated Oct 19, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown

What does SoFi say about its competition?

"We compete at multiple levels, including: (i) competition among other personal loan, student loan, credit card and residential lenders, (ii) competition for deposits among other banks, some challenger banks and a variety of technology and retail companies, (iii) competition with social media and other commerce platforms and applications that offer peer-to-peer, in-app and social commerce payment capabilities, (iv) competition for investment accounts among other introductory brokerage firms and a variety of technology and other companies, (v) competition with other digital asset trading platforms and banks that offer digital asset trading and other services and products, (vi) competition for subscribers to financial services content, and (vii) competition among other technology platforms for the enterprise services we provide, such as platform as a service and cloud-native digital and core banking services."[1]

"Competition to fund prime loans. The prime lending market is highly fragmented and competitive. We face competition from a diverse landscape of consumer lenders, including other banks, credit unions and specialty finance lenders, as well as alternative technology-enabled lenders. Competition to acquire deposits. Although we now operate a bank, many other banks are larger, have been in business longer and often have greater brand awareness than us. Some large technology and retail companies have large consumer bases and strong balance sheets, which could enhance their competitive ability."[1]

"Competition to acquire investment brokerage and crypto trading accounts. We face competition from brokerage platforms that provide some of the same features as us, such as a mobile brokerage experience, robo-investing, fractional share investing, crypto investing and options trading. In addition, the leading incumbent brokerage firms are larger, have been in business longer and generally have greater brand awareness than us. Technology and other companies have begun to offer some basic investing features and the ability to buy and sell digital and other assets."[1]

"Competition for technology products and solutions. Generally, these arrangements are multi-year contracts, which require us to spend the necessary resources on implementation and interconnecting new clients onto our platform. We face competition from larger institutions that could make investments into an integrated platform as a service solution or to a cloud-native digital and core banking solution, and also undercut our pricing, preventing our current clients from renewing, while also impeding our attempts to acquire new clients." (Form 10-K for 2025, Item 1, filed February 17, 2026. Item 1A adds that Galileo and Technisys revenue is highly concentrated and that "a significant Galileo client recently moved to a competitor".)[1]

Who competes with SoFi in each of its businesses?

Business lineCompetitorTypeWhy it competes
Personal and student loansSallie MaeBankSallie Mae's 2025 10-K lists 'Sofi Technologies, Inc.' among its primary competitors in the private education loan market, alongside Citizens Financial Group, PNC Bank and College Ave; SoFi's 10-K says it operates in student loan refinancing and in-school lending.[2][1]
Personal and student loansCitizens Financial GroupBankNamed with SoFi in Sallie Mae's 10-K list of the large banks and specialty finance companies that are the primary competitors in private education loans.[2]
Personal and student loansPNCBankPNC Bank is on the same Sallie Mae 10-K list of primary private student loan competitors as SoFi.[2]
Personal and student loansCollege AveNon-bank lenderSallie Mae's 10-K names College Ave, a specialty finance company, with SoFi among its primary competitors in private education loans.[2]
Personal and student loansLendingClub (Happen Bank)BankForbes (June 2026) calls LendingClub a SoFi competitor in personal loans, noting its borrowers average a 720 FICO score against 745 for SoFi's. LendingClub, rebranding as Happen Bank, describes its target as high-FICO, above-average-income, digitally savvy consumers, the prime segment SoFi's 10-K says it competes for.[3][13][1]
Deposits and checking (digital banks and the big banks)ChimeFintechChime's 2025 10-K says it competes with online-only financial institutions 'such as Ally, Discover, and SoFi', alongside traditional banks.[4]
Deposits and checking (digital banks and the big banks)Ally FinancialBankChime's 10-K groups Ally with SoFi as an online-only institution; Ally's own 10-K describes itself as the nation's largest all-digital bank, a direct bank with no branch network.[4][14]
Deposits and checking (digital banks and the big banks)JPMorgan ChaseBankSoFi CEO Anthony Noto names JPMorganChase, Citi and Bank of America as the entrenched giants SoFi is trying to disrupt (American Banker, June 2026), and SoFi launched Cash Coach in October 2025 to capture deposits from big banks.[5][15]
Deposits and checking (digital banks and the big banks)Bank of AmericaBankOne of the three giants Noto names as the entrenched players SoFi is trying to disrupt; American Banker notes SoFi has grown without a branch network (June 2026).[5]
Deposits and checking (digital banks and the big banks)VaroFintechCNBC (2020) and American Banker (2021) name Varo among the challenger banks that compete with SoFi while running on SoFi-owned Galileo.[6][12]
Deposits and checking (digital banks and the big banks)RobinhoodFintechRobinhood Banking, announced in March 2025 for Gold members, brought checking and savings to a brokerage app; Banking Dive's report on the launch notes that neobanks such as Chime, SoFi and Revolut have dominated the space.[16]
Investing and crypto tradingRobinhoodBroker or asset managerCNBC and Fortune named Robinhood among SoFi's competitors when SoFi bought Galileo in 2020, and Investing.com called Robinhood a rival in July 2025 as both pushed into private-market investing for retail customers.[6][7][8]
Investing and crypto tradingCoinbaseFintechReporting SoFi's November 2025 crypto relaunch, American Banker quotes Morningstar's estimate that SoFi would need more than 16% of Coinbase's retail volume to lift its revenue by 10%; SoFi's 10-K names other digital asset trading platforms as competitors.[9][1]
Investing and crypto tradingFidelityBroker or asset managerAmerican Banker notes that SoFi is not alone in retail crypto trading: firms such as Fidelity have offered similar services for some time, and SoFi's 10-K says leading incumbent brokerage firms are larger and better known.[9][1]
Investing and crypto tradingMorgan Stanley (E*Trade)BankBanking Dive's report on SoFi's crypto relaunch says Morgan Stanley will begin offering crypto trading on its E*Trade platform early in 2026, the bank-owned brokerage move closest to SoFi's.[10]
Technology Platform: issuer processing and core banking (Galileo, Technisys)MarqetaPayments companyAmerican Banker lists Galileo and Marqeta with FIS, Fiserv, TSYS, i2c and PTS as the card processors adopting Mastercard's Digital Card First program (2020); SoFi's 10-K describes competition from other technology platforms for its enterprise services.[11][1]
Technology Platform: issuer processing and core banking (Galileo, Technisys)FISPayments companyNamed with Galileo in American Banker's 2020 list of issuer processors; SoFi's 10-K warns that larger institutions could invest in an integrated platform-as-a-service or cloud-native core and undercut its pricing.[11][1]
Technology Platform: issuer processing and core banking (Galileo, Technisys)FiservPayments companyOn the same American Banker list of card processors as Galileo, and one of the larger institutions of the kind SoFi's 10-K says could compete for its technology clients.[11][1]
Technology Platform: issuer processing and core banking (Galileo, Technisys)Chime (ChimeCore)FintechGalileo processed Chime's transactions, but Chime's 10-K says that by the end of 2025 it had moved members' transactions to its own processor, ChimeCore; Forbes reports the Technology Platform lost Chime as a major customer.[4][3]

How do the AI and digital offerings of SoFi's competitors compare?

SoFi first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.

CompanyAI or digital offeringOn the record (our profiles)Latest dated AI move
SoFi Technologies (this page)SoFi Coach, Composer by SoFi and the Galileo / Technisys stack[15][17][18][19]Index 80.4 (#20); 17 use cases, 14 in productionSoFiUSD settlement live on Mastercard (Sep 22, 2026)[20]
Sallie MaeTechnology and enablement organisation under Steve Turner[21][22][23][24][2]Index 45.7 (#63); 12 use cases, 9 in productionQ2 2026 call and 10-Q: collections, not AI (Jul 23, 2026)[25][26]
Citizens Financial GroupCiZi and the cloud-native core[27][28]Index 85.3 (#11); 20 use cases, 10 in productionQ4 2026 Business Pulse: small-business AI spending rising (Sep 29, 2026)[29]
PNCPNC AI factory[30][31][32][33]Index 68.2 (#38); 14 use cases, 8 in productionHead of ATM Banking hired with an AI mandate (Sep 25, 2026)[34]
College AveNot disclosedNo profileNot disclosed
LendingClub (Happen Bank)Machine-learning credit decisioning on more than 150 billion cells of data; more than 90% of issued loans automated (2026); Penny, an AI member-service agent.[35][36][37]7 use cases, 6 in productionQ2 2026: Penny AI agent and servicing tools reported (Jul 27, 2026)[36][37]
ChimeJade, an in-app AI 'Financial Partner' that answers spending questions from transaction history and can cancel supported subscriptions; available to some members.[38][39]8 use cases, 6 in productionAgreement to acquire Stride Bank (Sep 8, 2026)[40]
Ally FinancialAlly.ai for employees; AI streamlined more than 6 million customer-care calls in 2025.[41]Index 76.5 (#27); 13 use cases, 9 in productionCRO: AI should be 'an accelerant', not just something to control (Oct 1, 2026)[42]
JPMorgan ChaseLLM Suite[43][44]Index 89 (#6); 15 use cases, 8 in productionQ3 2026 call: outside AI agents stay blocked; AI spend put near $700 million (Oct 13, 2026)[45][46][47]
Bank of AmericaErica: more than 3 billion interactions and nearly 50 million users by August 2025.[48]Index 97.3 (#1); 18 use cases, 16 in productionTreasury, FinCEN and OCC impose $1.21 billion in AML and sanctions penalties (Oct 13, 2026)[49][50][51]
VaroVaro Line of Credit (self-learning credit decisioning)[52][53]6 use cases, 3 in production$123.9 million Series G alongside a Q4 2025 loss (Feb 2, 2026)[54][55]
RobinhoodRobinhood Cortex for Gold subscribers (Digests used by nearly 1 million customers by April 2026) and Agentic Trading through its Trading MCP server.[56][57][58]8 use cases, 3 in productionRobinhood Agents, weekend trading and perpetual futures unveiled at HOOD Summit (Sep 29, 2026)[59][60]
CoinbaseCoinbase for Agents, an MCP connection that lets a user's AI agent trade and pay within set limits (stocks and ETFs added September 2026).[61]8 use cases, 8 in productionChainalysis: 138 million x402 payments on Base (Oct 14, 2026)[62]
FidelityNot disclosedNo profileNot disclosed
Morgan Stanley (E*Trade)AI @ Morgan Stanley (Assistant, Debrief) and AskResearchGPT[63][64][65]Index 69.7 (#34); 14 use cases, 9 in productionOpenAI launches ChatGPT for Financial Services, shaped with Morgan Stanley and Evercore (Sep 10, 2026)[66][67]
MarqetaReal-Time Decisioning ML Risk Score (March 2026), scoring 300+ attributes per transaction at authorisation.[68]6 use cases, 6 in productionGoogle Wallet allowance product for kids on Marqeta (Aug 6, 2026)[69]
FISNot disclosedNo profileNot disclosed
FiservNot disclosedNo profileNot disclosed
Chime (ChimeCore)Jade (Jade Financial Partner)[70][38][39]8 use cases, 6 in productionAgreement to acquire Stride Bank (Sep 8, 2026)[40]

Who should look beyond SoFi, and where?

If you areLook atWhy
Customers who want a branch to walk intoA bank with a national branch network, such as JPMorgan ChaseSoFi has grown without traditional channels such as a branch network (American Banker, June 2026); its members bank through the app. JPMorgan Chase Bank's 10-K describes U.S. branches in 48 states and Washington, D.C.[5][71]
Investors who want a full-service broker and an AI assistant that can act on their accountCharles SchwabSoFi Coach can recommend actions but its FAQ says it cannot trade or give investment advice. Schwab's Charley, rolling out from October 2026, can complete transfers, payments and trading actions with the client's confirmation, and Schwab reported $11.90 trillion of client assets at the end of 2025.[72][73][74]
Traders who want to connect their own AI agents to a brokerage accountRobinhoodComposer by SoFi uses AI to help build rules-based strategies that then run automatically. Robinhood's Agentic Trading lets customers connect third-party AI agents to a dedicated account through its Trading MCP server; nearly 100,000 such accounts held over $100 million by July 2026.[75][58]
Personal-loan borrowers with shorter or thinner credit historiesUpstart or LendingClubSoFi's lending focuses on prime borrowers, with an average 745 FICO on personal loans against 720 at LendingClub (Forbes, June 2026). Upstart's 10-K says its model uses over 2,500 variables and, in its own 2025 study, approves 43% more borrowers than a credit-score model.[3][1][76]
Families borrowing for college who want a student-loan specialistSallie MaePrivate education loans are Sallie Mae's primary business and it competes head to head with SoFi, which its 10-K names; Sallie Mae originated $716 million of private education loans in the second quarter of 2026 and reports a 95% cosigner rate on new originations.[2][23][77]
Fintechs that want a card processor not owned by a consumer bank they compete withMarqeta, or building in-house as Chime didGalileo works with many of SoFi's competitors, and CNBC noted at the 2020 deal that some fintechs might balk at a competitor owning their software partner. Marqeta is an independent issuer processor; Chime moved its processing to its own ChimeCore by the end of 2025.[6][12][78][4]

How big is SoFi next to the rivals that name it or that it names?

Customer counts as each company reports them; the units differ (members, active members, funded customers, brokerage accounts), so compare orders of magnitude, not exact sizes.

CompanyCustomers reportedAs ofWhere it meets SoFi
SoFi15.8 million membersJune 30, 2026All lines[79]
Robinhood28.4 million funded customersJune 30, 2026Investing, crypto, banking[58]
Chime10.4 million active membersJune 30, 2026Deposits; former Galileo client[80]
Ally Financial9.5 million customersMarch 31, 2026Digital deposits[81]
LendingClub (Happen Bank)About 5 million membersApril 2026Personal loans, deposits[13]
Charles Schwab38.5 million active brokerage accountsDecember 31, 2025Investing[74]

Which SoFi competitors have used Galileo?

Galileo, bought by SoFi in 2020, was built on fintech clients that compete with SoFi. Each row is what the cited report says at its date; it is not a current client list.

CompanyRelationship reportedDateSource
ChimeGalileo client and SoFi competitor; moved its transactions to its own ChimeCore by the end of 20252020; 2025CNBC; Chime 10-K[6][4]
RobinhoodGalileo client that competes with SoFi and depended on Galileo for day-to-day operationsApril 2020CNBC; Fortune[6][7]
VaroGalileo client named among SoFi's rivals2020; June 2021CNBC; American Banker[6][12]
Dave, MoneyLion, CurrentChallenger banks named as SoFi's rivals that stayed on as Galileo customers after the dealJune 2021American Banker[12]
RevolutGalileo client named among SoFi's competitorsApril 2020CNBC; Fortune[6][7]

Who are SoFi's biggest competitors?

By line: in student loans, Sallie Mae, Citizens, PNC and College Ave, which Sallie Mae's 10-K lists with SoFi; in personal loans, LendingClub; in deposits, Chime, Ally and the big banks its CEO names (JPMorganChase, Citi, Bank of America); in investing and crypto, Robinhood, Fidelity, Coinbase and Morgan Stanley's E*Trade; and in technology services, processors such as Marqeta, FIS and Fiserv. SoFi's own 10-K describes these categories without naming rivals.[2][3][4][5][9][11][1]

Is Chime a competitor of SoFi?

Yes, on both sides. Chime's 2025 10-K names SoFi with Ally and Discover among the online-only institutions it competes with for members. It was also a customer: Galileo processed Chime's transactions until Chime moved them to its own ChimeCore processor by the end of 2025, and Forbes reports that the loss of Chime cut SoFi's Technology Platform revenue in early 2026.[4][3][6]

SoFi vs Robinhood: do they compete?

Yes. CNBC and Fortune named Robinhood among SoFi's competitors in 2020, when Robinhood also ran on Galileo, and Investing.com called it a rival in July 2025 as both pushed into private-market investing. Robinhood launched a banking product for Gold members in 2025, moving onto SoFi's deposit ground, and its AI is Cortex and Agentic Trading; SoFi's is Composer by SoFi and SoFi Coach.[6][7][8][16][56][18]

Who competes with SoFi in student loans?

Sallie Mae's 2025 10-K names its primary competitors in private education loans as large banks and specialty finance companies such as Citizens Financial Group, PNC Bank, Sofi Technologies and College Ave, plus members of the Education Finance Council. SoFi operates in both student loan refinancing and in-school lending, and its first-quarter 2026 student loan originations were 2.2 times a year earlier.[2][1][82]

Who competes with SoFi's Galileo technology platform?

Other issuer processors and core providers: American Banker lists Galileo with Marqeta, FIS, Fiserv, TSYS, i2c and PTS among card processors, and SoFi's 10-K warns that larger institutions could build integrated platforms and undercut its pricing. Clients can also build their own, as Chime did with ChimeCore. Technology Platform net revenue fell 23% to $84.5 million in the second quarter of 2026.[11][1][4][83]

Is SoFi a competitor of the big banks?

SoFi positions itself that way. It launched Cash Coach in October 2025 to win deposits from big banks, and CEO Anthony Noto told American Banker in June 2026 that JPMorganChase, Citi and Bank of America are the entrenched players SoFi is trying to disrupt, adding that SoFi may not be on their radar. Reuters reports that young customers favor app-based platforms over banks that rely heavily on branches.[15][5][84]

Does SoFi compete with crypto exchanges?

Yes, since it relaunched crypto trading on November 11, 2025, saying it was the first nationally chartered bank to offer it. Its 10-K lists other digital asset trading platforms among its competitors. American Banker set the launch against Fidelity and Coinbase, and Banking Dive noted that Morgan Stanley's E*Trade and PNC (through Coinbase) were preparing similar offers.[9][10][1]

Does SoFi offer small-business loans?

Yes, since July 2026, when it began offering small-business loans to members through the same digital platform they use for personal finances (Banking Dive). Separately, SoFi presented its September 2026 move to SoFiUSD settlement on Mastercard as Big Business Banking for merchants.[82][20]

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    SEC (SoFi Technologies 10-Q) · Aug 6, 2026
  84. Fintech lender SoFi profit jumps on strong growth in fee-based businesses
    Reuters · Jan 30, 2026

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