Who are First United Bank & Trust (Spend Life Wisely Company)'s competitors, and what are the alternatives?
First United is privately held and files no 10-K, so it has no formal competition statement; its 2025 Impact Report says its service is 'faster and more informative than our competitors with decisions made locally'. It serves more than 362,000 customers from 75 locations in Oklahoma and Texas. In Oklahoma it ranked 5th by deposits at June 30, 2025, with $6.68 billion in 34 branches (4.7% of the state), behind BOK Financial's bank ($20.17 billion), MidFirst, BancFirst and Arvest, and just ahead of Bank of America and JPMorgan Chase (FDIC Summary of Deposits, summed by this site). In Texas, where it held $5.94 billion in 39 branches across North Texas, Austin and the San Antonio area, it meets Frost, which plans about 15 new Texas branches in 2026, Prosperity, with 363 locations after its Stellar deal, and Dallas-based Hilltop. It is still expanding: it opened in San Antonio and Tulsa in 2025, and the Federal Reserve approved another San Antonio branch on September 29, 2026. In mortgage, where it originated $2.23 billion in 2025, it meets Hilltop's PrimeLending. The non-bank rival closest to home is Chime, which agreed in September 2026 to buy Stride Bank, an Oklahoma bank with $3.42 billion of deposits in the state; Block lists banks among Square's competitors for small businesses.[1][2][3][4][5][6][7][8][9][10]
Data as of Oct 20, 2026 · First United Bank profile updated Oct 19, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown
What does First United Bank say about its competition?
First United is privately held and publishes no 10-K competition section. Its 2025 Impact Report states its competitive claim in its SERVE model: "Whether in person or through technology, every interaction and solution leaves our customers feeling cared for. (Humanology) Our service is faster and more informative than our competitors with decisions made locally."[1]
Chairman and CEO Greg Massey's letter in the same report: "Across First United, we advanced the systems and capabilities that support how we work and serve our customers and communities. Our teams made steady progress aligning technology, talent, and processes to operate more effectively as one enterprise."[1]
Executive vice president and chief technology officer Tadd Tobkin, on why community banks compete with larger ones (August 2026): "Our family was the beneficiary of having a really good community bank. They invested alongside us shoulder to shoulder in our business and enabled it to grow and bigger banks probably wouldn't have done that." And: "Modernisation cannot flatten the human character of community banking. It should help bankers serve customers better, faster, and with more insight so we can help them 'Spend Life Wisely'."[2]
Who competes with First United Bank in each of its businesses?
| Business line | Competitor | Type | Why it competes |
|---|---|---|---|
| Home region: Oklahoma | BOK Financial (Bank of Oklahoma) | Bank | BOKF, N.A. held $20.17 billion of Oklahoma deposits in 43 branches at June 30, 2025, a 14.3% share and the most in the state, three times First United's $6.68 billion.[3] |
| Home region: Oklahoma | BancFirst | Bank | BancFirst held $10.42 billion of Oklahoma deposits in 113 branches at June 30, 2025, 3rd in the state, and reports 109 locations in 62 Oklahoma communities plus banks in Dallas and Fort Worth (July 2026).[3][11] |
| Home region: Oklahoma | Arvest Bank | Bank | Arvest held $6.97 billion of Oklahoma deposits in 79 branches at June 30, 2025, 4th in the state and just ahead of First United's $6.68 billion.[3] |
| Home region: Oklahoma | JPMorgan Chase | Bank | Chase held $5.68 billion of Oklahoma deposits in 26 branches at June 30, 2025, 7th in the state, alongside Bank of America with $5.68 billion in 18 branches.[3] |
| Home region: Oklahoma | Simmons Bank | Bank | Simmons held $1.42 billion of Oklahoma deposits in 20 branches at June 30, 2025, including a branch presence in Bryan County, First United's home county.[3] |
| Texas: North Texas, Austin and San Antonio | Cullen/Frost Bankers | Bank | Frost planned about 15 new Texas branches and 150 hires for 2026; First United held $5.94 billion of Texas deposits in 39 branches (June 30, 2025) and was approved for another San Antonio branch on September 29, 2026.[5][4][7] |
| Texas: North Texas, Austin and San Antonio | Prosperity Bancshares | Bank | Houston-based Prosperity had 363 locations after its Stellar deal (July 2026) and held $1.47 billion of Oklahoma deposits in 18 branches at June 30, 2025, competing with First United in both its states.[6][3] |
| Texas: North Texas, Austin and San Antonio | Hilltop Holdings (PlainsCapital) | Bank | Dallas-based Hilltop owns PlainsCapital Bank, whose efficiency ratio was 55% in Q2 2026; First United's Texas branches run from Dallas, Plano, Frisco and McKinney to Denton and Sherman.[12][1] |
| Mortgage | PrimeLending (Hilltop Holdings) | Bank | Hilltop's PrimeLending mortgage business cut about $10 million of annualized fixed costs (July 2026); First United's mortgage arm originated $2.23 billion in 2025 and is ranked #1 mortgage lender in Austin by Mortgage Executive Magazine.[13][1] |
| Mortgage | Cullen/Frost Bankers | Bank | Frost originated $595 million of mortgages in 2025, 19% above its goal, in Texas markets where First United lends.[14][1] |
| Retail deposits and digital banking | Chime | Fintech | Chime agreed on September 8, 2026 to buy Stride Bank for $590 million in cash; Stride held $3.42 billion of Oklahoma deposits in 10 branches at June 30, 2025, 8th in the state, and Chime had 10.4 million active members in June 2026.[9][3][15] |
| Retail deposits and digital banking | Bank of America | Bank | Bank of America held $5.68 billion of Oklahoma deposits in 18 branches at June 30, 2025, 6th in the state, one place behind First United.[3] |
| Small business and payments | Square (Block) | Payments company | Block's 10-K lists 'banks that provide payment processing, checking, savings, loans, and payroll' among Square's competitors; First United serves businesses with fraud tools and ISO 20022 payments guidance.[10][16][17] |
| Wealth and asset management | Charles Schwab | Broker or asset manager | First United's wealth and asset management business had $1.7 billion under management in 2025 and acquired Delos Capital Advisors; Schwab gathered $120 billion of core net new assets in Q2 2026 alone.[1][18] |
How do the AI and digital offerings of First United Bank's competitors compare?
First United Bank first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.
| Company | AI or digital offering | On the record (our profiles) | Latest dated AI move |
|---|---|---|---|
| First United Bank & Trust (Spend Life Wisely Company) (this page) | Not disclosed | Index 26.7 (#93); 10 use cases, 8 in production | Business fraud-awareness guidance (Sep 10, 2026)[19] |
| BOK Financial (Bank of Oklahoma) | Vanilla AI for initial trust reviews: about 4 hours saved per review (vendor-reported)[20] | Index 41.8 (#69); 6 use cases, 4 in production | 18th for customer reputation (Aug 17, 2026)[21] |
| BancFirst | Webex AI Agent for internal support (per Cisco)[22] | Index 11.3 (#101); 7 use cases, 6 in production | 10-Q lists AI among technology and competition risks (Aug 7, 2026)[23] |
| Arvest Bank | Google Cloud migration to adopt AI and machine-learning tools; cloud-native core[24][25] | Index 37.2 (#79); 11 use cases, 4 in production | Security engineer on agentic-AI risk (May 5, 2026)[26] |
| JPMorgan Chase | LLM Suite for employees: 150,000 weekly users (February 2026)[27] | Index 89 (#6); 15 use cases, 8 in production | Q3 2026 call: outside AI agents stay blocked; AI spend put near $700 million (Oct 13, 2026)[28][29][30] |
| Simmons Bank | Not disclosed | Index 3.6 (#106); 10 use cases, 8 in production | Q3 2026 call: technology and automation 'barely scratching the surface' (Oct 16, 2026)[31] |
| Cullen/Frost Bankers | Blend digital account opening: completion 50% to 80% (August 2026)[32] | Index 49.3 (#58); 9 use cases, 7 in production | Blend 'Ecosystem Expander' award (Aug 27, 2026)[33] |
| Prosperity Bancshares | Real-time core, converted February 2026[34] | Index 40 (#71); 8 use cases, 4 in production | Q2 2026 10-Q repeats the AI risk bullet (Aug 6, 2026)[35] |
| Hilltop Holdings (PlainsCapital) | Not disclosed | Index 30.7 (#87); 9 use cases, 6 in production | HilltopSecurities survey: 50% of public finance leaders use AI daily or weekly (Oct 7, 2026)[36] |
| PrimeLending (Hilltop Holdings) | 15 AI tools ('MoBots') implemented over two years[8] | Index 30.7 (#87); 9 use cases, 6 in production | HilltopSecurities survey: 50% of public finance leaders use AI daily or weekly (Oct 7, 2026)[36] |
| Chime | AI powers roughly 70% of member-support interactions (January 2026)[37] | 8 use cases, 6 in production | Agreement to acquire Stride Bank (Sep 8, 2026)[9] |
| Bank of America | Erica virtual assistant: more than 24.6 million clients helped[38] | Index 97.3 (#1); 18 use cases, 16 in production | Treasury, FinCEN and OCC impose $1.21 billion in AML and sanctions penalties (Oct 13, 2026)[39][40][41] |
| Square (Block) | Managerbot AI business agent for Square sellers (April 2026)[42] | 7 use cases, 6 in production | Q2 2026: Moneybot passes 1 million weekly engaged accounts (Aug 5, 2026)[43] |
| Charles Schwab | Portfolio Insights generative-AI summaries for all self-directed US retail clients (May 2026)[44] | Index 80.7 (#19); 19 use cases, 15 in production | How Charley was built: employee testing, confirmation before any change (Oct 8, 2026)[45] |
Who should look beyond First United Bank, and where?
| If you are | Look at | Why |
|---|---|---|
| People who need branches outside Oklahoma and Texas | JPMorgan Chase or Bank of America | First United's 75 locations are in Oklahoma and Texas. Chase and Bank of America each held $5.68 billion of Oklahoma deposits in 2025 and operate national networks.[1][3][46] |
| Customers who want an AI virtual assistant in their banking app | Bank of America (Erica) | First United describes no customer AI assistant; its digital banking offers Finotta guidance, which it does not describe as AI. Bank of America says Erica has helped more than 24.6 million clients.[47][38] |
| Oklahomans who want the largest local branch network | BancFirst or Arvest | First United had 34 Oklahoma branches at June 30, 2025. BancFirst had 113 and Arvest 79, per FDIC branch data.[3] |
| People who want a branchless, app-only account | Chime | First United is a branch-based community bank. Chime had 10.4 million active members at June 30, 2026, is buying Oklahoma's Stride Bank, and says AI powers roughly 70% of its member-support interactions.[1][15][9][37] |
| Texans who want a bank with a top-rated app and measured digital account opening | Frost | First United reports no app rating or digital account-opening figure. Frost's app is rated 4.9 in Apple's App Store and 53% of its consumer deposit accounts were opened online in Q2 2026.[1][48] |
Where does First United rank by deposits in Oklahoma?
FDIC Summary of Deposits, June 30, 2025: Oklahoma branch deposits summed by institution by this site. Banks are listed under their FDIC names; BOKF, N.A. is BOK Financial's bank.
| Rank | Bank | Oklahoma deposits | Share | Oklahoma branches |
|---|---|---|---|---|
| 1 | BOKF, N.A. (BOK Financial) | $20.17 billion | 14.3% | 43[3] |
| 2 | MidFirst Bank | $16.25 billion | 11.5% | 50[3] |
| 3 | BancFirst | $10.42 billion | 7.4% | 113[3] |
| 4 | Arvest Bank | $6.97 billion | 4.9% | 79[3] |
| 5 | First United Bank and Trust | $6.68 billion | 4.7% | 34[3] |
| 6 | Bank of America | $5.68 billion | 4.0% | 18[3] |
| 7 | JPMorgan Chase | $5.68 billion | 4.0% | 26[3] |
| 8 | Stride Bank (being acquired by Chime) | $3.42 billion | 2.4% | 10[3][9] |
Where are First United's deposits, and how is it growing?
First United's branch deposits from the FDIC Summary of Deposits (June 30, 2025), with expansion it has disclosed since.
| Market | Deposits | Branches | Note |
|---|---|---|---|
| Oklahoma | $6.68 billion | 34 | Bryan County (Durant headquarters) $3.55 billion[4] |
| Texas | $5.94 billion | 39 | Largest Texas county: Grayson, $1.44 billion[4] |
| San Antonio and Tulsa | New locations | - | Opened in 2025; another San Antonio branch approved September 29, 2026[1][7] |
| Whole bank | $13.33 billion of deposits; $16.59 billion of assets | 85 domestic offices | June 30, 2026 call report[49][50] |
What AI do First United's main competitors have on the record?
The headline AI disclosure of each competitor, against First United's own.
| Competitor | Headline AI disclosure | Date |
|---|---|---|
| First United | Director of AI program strategy and execution; AI in process improvement, user experience and leadership development | December 2025; March 2026[1][51] |
| BOK Financial | Vanilla AI saves about 4 hours per initial trust review (vendor-reported) | August 2026[20] |
| BancFirst | Webex AI Agent for internal support (per Cisco) | September 2025[22] |
| Arvest | Google Cloud migration to adopt AI and machine-learning tools | September 2024[24] |
| Frost | Blend digital account opening: completion 50% to 80% | August 2026[32] |
| Chime | AI powers roughly 70% of member-support interactions | January 2026[37] |
Who are First United Bank's biggest competitors?
In Oklahoma, BOK Financial's bank, MidFirst, BancFirst and Arvest rank ahead of it by deposits, with Bank of America and JPMorgan Chase just behind (June 2025). In Texas, Frost, Prosperity and Hilltop's PlainsCapital; in mortgage, Hilltop's PrimeLending. Chime, buying Oklahoma's Stride Bank, is the closest non-bank rival.[3][5][6][8][9]
Where does First United rank in Oklahoma?
5th by deposits at June 30, 2025, with $6.68 billion in 34 Oklahoma branches, about 4.7% of the state's branch deposits, per FDIC Summary of Deposits data summed by this site. BOKF, N.A. ranked first with $20.17 billion.[3]
Is Chime a competitor of First United?
Increasingly, in Oklahoma. Chime agreed on September 8, 2026 to buy Stride Bank, N.A. for $590 million; Stride held $3.42 billion of Oklahoma deposits in 10 branches in June 2025, 8th in the state. Chime had 10.4 million active members nationally at June 30, 2026.[9][3][15]
Who competes with First United in Texas?
Frost, which planned about 15 new Texas branches for 2026; Prosperity, with 363 locations after its Stellar deal; and Dallas-based Hilltop. First United held $5.94 billion of Texas deposits in 39 branches in June 2025, from North Texas to Austin and the San Antonio area, where the Federal Reserve approved a new branch on September 29, 2026.[5][6][12][4][7]
Who competes with First United in mortgage lending?
First United originated $2.23 billion of home mortgages in 2025 and is ranked #44 among US mortgage lenders by Scotsman Guide and #1 in Austin by Mortgage Executive Magazine. Its rivals include Hilltop's PrimeLending, which runs 15 AI tools, and Frost, which originated $595 million in 2025.[1][8][14]
What does First United say makes it different from competitors?
Its 2025 Impact Report says its service is 'faster and more informative than our competitors with decisions made locally'. Its chief technology officer says modernization 'cannot flatten the human character of community banking' and should help bankers serve customers 'better, faster, and with more insight'.[1][2]
Is BancFirst a competitor of First United?
Yes, across Oklahoma. BancFirst held $10.42 billion of Oklahoma deposits in 113 branches in June 2025, against First United's $6.68 billion in 34, and also owns banks in Dallas and Fort Worth. On AI, First United scores 26.7 on this site's index and BancFirst 11.3.[3][11]
Is BOK Financial a competitor of First United?
Yes, the largest one in Oklahoma. BOKF, N.A. held $20.17 billion of Oklahoma deposits in 43 branches at June 30, 2025, a 14.3% share, against First United's $6.68 billion. On AI, BOK Financial scores 41.8 on this site's index; its trust reviewers use Vanilla's AI.[3][20]
Is Arvest a competitor of First United?
Yes, in Oklahoma, where the two were 4th and 5th by deposits in June 2025: Arvest $6.97 billion in 79 branches, First United $6.68 billion in 34. Arvest is migrating to Google Cloud and a cloud-native core, and was 20th among US banks in Forbes' 2026 World's Best Banks list.[3][24][52]
Is Frost a competitor of First United?
In Texas, yes. Frost planned about 15 new Texas branches for 2026, and First United opened in San Antonio in 2025 and won approval for another branch there on September 29, 2026. First United held $5.94 billion of Texas deposits in 39 branches in June 2025.[5][1][7][4]
Is Prosperity a competitor of First United?
Yes, in both of its states. Prosperity held $1.47 billion of Oklahoma deposits in 18 branches in June 2025 and had 363 locations after its Stellar deal (July 2026), most of them in Texas. It converted to a real-time core in February 2026; First United names nCino and Enlight as its 2024 enterprise platforms.[3][6][34][1]
- Impact Report 2025
- First United Bank: Combining Community Banking Values with Modern Technology
- FDIC Summary of Deposits, Oklahoma branch offices, June 30, 2025 (BankFind API query; deposits summed by institution by this site)
- FDIC Summary of Deposits, First United Bank and Trust Company (CERT 4239) branch offices, June 30, 2025 (BankFind API query)
- Frost Bank sticks to organic growth as Texas M&A heats up
- Second Quarter 2026 Investor Presentation
- H.2 Actions of the Board, Its Staff, and the Federal Reserve Banks; Applications and Reports Received, No. 40, week ending October 3, 2026
- 2024 Tech Trendsetter: Kimberly Hartsough
- Chime Announces Agreement to Acquire Stride Bank
- Block, Inc. Annual Report 2025 (Form 10-K)
- BancFirst Corporation reports second quarter earnings (2Q 2026 press release)
- Earnings call transcript: Hilltop Holdings tops Q2 2026 estimates, shares rise
- PrimeLending tempers mortgage expectations after Q2 loss
- How AI is supporting bank mortgage growth plans
- Chime Reports Second Quarter 2026 Financial Results
- Business Fraud Risk Calculator
- Understanding ISO 20022: Preparing for the Future of Payments
- Schwab Reports Record Quarterly Revenue and Earnings
- Protect What You've Built: Creating a Fraud-Aware Business
- How BOK Financial Streamlines Trust Reviews with Vanilla
- Top Banks by Reputation 2026: Customers
- Webex AI Innovations Transform Customer Experience at WebexOne 2025
- BancFirst Corporation Form 10-Q for the quarterly period ended June 30, 2026
- Are banks saving money as they migrate to the cloud? What you need to know
- Arvest Bank moves 40% of apps to cloud
- Trent AI Announces AI Security Maturity Model for Agentic Era
- 2026 Company Update Transcript - Chairman and CEO Q&A
- JPMorgan Chase blocks outside AI agents like Muse, Instinct from directly accessing accounts
- JPMorgan CEO Dimon warns customers of 'liability transfer' with AI
- JPMorgan warns of risks to consumers who rely on AI agents
- Simmons First (SFNC) Q3 2026 Earnings Call Transcript
- Frost Bank Achieves 60% Increase in Digital Account Openings With Blend
- Blend Honors Seven Customers With Best in Banking Awards at Forum 2026
- Prosperity (PB) Q1 2026 Earnings Transcript
- Prosperity Bancshares Quarterly Report on Form 10-Q for the quarter ended June 30, 2026
- Public Finance Leaders Embrace Innovation While Capacity Constraints Persist, 2026 HilltopSecurities Survey Finds
- How Chime Is Using AI to Rewire Financial Services
- Bank of America Fast Facts (undated page, retrieved 2026-10-19)
- U.S. Treasury Announces Record Enforcement Actions Against Bank of America
- OCC Imposes $750 Million Assessment Against Bank of America for Deficient BSA/AML Compliance
- BofA fined $1.21 billion over AML
- Square Brings Managerbot to More Sellers, Giving Main Street an Intelligent Business Agent
- Q2 2026 Shareholder Letter (Exhibit 99.1 to Form 8-K)
- Charles Schwab Launches AI-Powered Capability That Helps Investors Understand Portfolio Performance and Market Activity
- Charles Schwab's Amy Ruegg: AI Can Make Investing Easier, but Human Expertise Remains Key
- JPMorgan Chase & Co. Annual Report on Form 10-K for the year ended December 31, 2025
- Finotta partners with First United Bank & Trust for investment and launch of personalization technology
- Cullen/Frost Q2 2026 investor presentation (Form 8-K, Exhibit 99.1)
- FDIC BankFind financial data, First United Bank and Trust Company (CERT 4239), 2023-2026 call reports
- FDIC BankFind institution record, First United Bank and Trust Company (CERT 4239)
- Southeastern awarded $500,000 grant from state regents for AI programs
- Arvest Ranked Top 20 on Forbes' World's Best Banks List
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