Who are Prosperity Bancshares's competitors, and what are the alternatives?
Prosperity's 2025 10-K, filed February 26, 2026, says it competes with 'other commercial banks, savings banks, savings and loan associations, credit unions, finance companies, mutual funds, insurance companies, brokerage and investment banking firms, asset-based nonbank lenders, financial technology companies' and retailers with their own credit programs, and that 'many of which are larger and may have more financial resources'. Its market is Texas and Oklahoma, with 283 banking locations at the end of 2025 and 363 after the Stellar deal. In Texas, the FDIC's June 2025 data ranked it 10th by deposits with $26.3 billion in 296 offices, behind JPMorgan Chase ($296.1 billion), Bank of America, Wells Fargo, Frost ($42.2 billion in 213 offices), PNC and Texas Capital; Schwab Bank and USAA also book large deposits in Texas from a single office each. After Stellar it says it holds the number-five deposit share in Houston. Texas is also where out-of-state banks are buying in: Huntington bought Veritex and Cadence, Fifth Third converted Comerica's branches, and Frost is adding about 15 branches in 2026. Management blamed a 1% loan decline in Q2 2026 on newcomers offering 'ridiculous' loan structures. In Oklahoma it ranked 14th, behind BOK Financial, BancFirst and Arvest. The non-bank rivals are fintechs: Chime sells a branchless account, and Block lists banks among Square's competitors.[1][2][3][4][5][6][7][8][9][10][11]
Data as of Oct 20, 2026 · Prosperity profile updated Oct 13, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown
What does Prosperity say about its competition?
"The banking business is highly competitive, and the profitability of the Company depends principally on its ability to compete in its market areas. The Company competes with other commercial banks, savings banks, savings and loan associations, credit unions, finance companies, mutual funds, insurance companies, brokerage and investment banking firms, asset-based nonbank lenders, financial technology companies and certain other nonfinancial entities, including retail stores that may maintain their own credit programs and certain governmental organizations that may offer more favorable financing than the Company. Continued consolidation and rapid technological changes within the financial services industry will likely change the nature and intensity of competition, but should also create opportunities for the Company to demonstrate and leverage its competitive advantages. The Company believes it has been able to compete effectively with other financial institutions by emphasizing customer service, technology and responsive decision-making with respect to loans, by establishing long-term customer relationships and building customer loyalty and by providing products and services designed to address the specific needs of its customers."[1]
From the risk factors of the same 10-K: "The Company faces substantial competition in all areas of its operations from a variety of different competitors, many of which are larger and may have more financial resources. These competitors primarily include national, regional, and community banks within the various markets where the Company operates. The Company also faces competition from many other types of financial institutions, including savings and loans, credit unions, finance companies, brokerage firms, insurance companies, financial technology (fintech) companies and other financial intermediaries."[1]
And: "Technology and other changes have lowered barriers to entry and made it possible for non-banks to offer products and services functionally equivalent to those provided by banks. In addition, the emergence, adoption and evolution of new technologies that do not require intermediation, including distributed ledgers such as digital assets and blockchain, as well as advances in robotic process automation, could significantly affect the competition for financial services." It adds that "many of the Company's competitors have substantially greater resources to invest in technological improvements." (Form 10-K for 2025, filed February 26, 2026.)[1]
Who competes with Prosperity in each of its businesses?
| Business line | Competitor | Type | Why it competes |
|---|---|---|---|
| Home region: Texas and Oklahoma | JPMorgan Chase | Bank | First in Texas by deposits in June 2025, with $296.1 billion (19.76%) in 481 offices, more than ten times Prosperity's $26.3 billion in 296 offices.[3] |
| Home region: Texas and Oklahoma | Bank of America | Bank | Third in Texas with $182.3 billion of deposits in 320 offices (June 2025), one of the national banks Prosperity's 10-K describes as larger with more financial resources.[3][1] |
| Home region: Texas and Oklahoma | Wells Fargo | Bank | Fifth in Texas with $82.1 billion of deposits in 463 offices (June 2025), more Texas offices than any other bank.[3] |
| Home region: Texas and Oklahoma | Cullen/Frost Bankers | Bank | Sixth in Texas with $42.2 billion of deposits in 213 offices (June 2025); it planned about 15 new branches and 150 hires for 2026 and is targeting customers disrupted by rivals' mergers.[3][7] |
| Home region: Texas and Oklahoma | Texas Capital | Bank | Ninth in Texas with $26.5 billion of deposits in 10 offices (June 2025), just above Prosperity; its 10-K says Texas businesses want a bank 'both headquartered and with decision-making authority based in Texas'.[3][12] |
| Home region: Texas and Oklahoma | Hilltop Holdings (PlainsCapital Bank) | Bank | Hilltop's PlainsCapital Bank held $10.5 billion of Texas deposits in 56 offices (16th, June 2025), and its PrimeLending mortgage arm had put 15 AI tools to work by November 2024.[3][13] |
| Home region: Texas and Oklahoma | BOK Financial | Bank | First in Oklahoma by deposits in June 2025, with $20.2 billion (14.25%) in 43 offices; Prosperity ranked 14th with $1.5 billion in 18 offices, mainly in Tulsa and Oklahoma City.[9][1] |
| Home region: Texas and Oklahoma | BancFirst | Bank | Third in Oklahoma with $10.4 billion of deposits in 113 offices (June 2025); it also owns Pegasus Bank in Dallas and Worthington Bank in Fort Worth.[9][14] |
| Home region: Texas and Oklahoma | Arvest Bank | Bank | Fourth in Oklahoma with $7.0 billion of deposits in 79 offices (June 2025); $28.05 billion of total assets at June 30, 2026.[9][15] |
| Commercial banking: out-of-state banks buying into Texas | Huntington Bancshares | Bank | Huntington bought Dallas-based Veritex in October 2025 and Cadence Bank, closing on February 2, 2026 with 390 branches; its CEO calls Texas a springboard. Cadence held $11.6 billion of Texas deposits in 81 offices in June 2025.[4][5][3] |
| Commercial banking: out-of-state banks buying into Texas | Fifth Third Bancorp | Bank | Fifth Third absorbed Comerica and in September 2026 moved 293 Comerica banking centers in Arizona, California, Florida, Michigan and Texas onto its platforms; Comerica held $9.4 billion of Texas deposits in 108 offices in June 2025.[6][3] |
| Commercial banking: out-of-state banks buying into Texas | Loan-pricing newcomers | Other | Prosperity's management blamed a 1% linked-quarter loan decline in Q2 2026 on competitors, many of them new to its markets, offering loan structures it called 'ridiculous', per American Banker.[8] |
| Retail deposits and everyday banking | Charles Schwab Bank | Broker or asset manager | Schwab Bank booked $209.5 billion of deposits in a single Texas office in June 2025, 2nd in the state; Prosperity's 10-K lists brokerage firms and mutual funds among its competitors.[3][1] |
| Retail deposits and everyday banking | USAA | Bank | USAA Federal Savings Bank booked $92.8 billion of deposits in a single Texas office in June 2025, 4th in the state, ahead of every Texas branch network except JPMorgan Chase and Bank of America.[3] |
| Retail deposits and everyday banking | Chime | Fintech | A fintech of the kind Prosperity's 10-K names; Chime's 10-K claims 'a significant cost advantage compared to traditional banks' and it had 10.4 million active members at June 30, 2026.[1][10][16] |
| Small business and payments | Square (Block) | Payments company | Block's 10-K lists 'banks that provide payment processing, checking, savings, loans, and payroll' among Square's competitors; Prosperity's 10-K says non-banks now offer products 'functionally equivalent to those provided by banks'.[11][1] |
| Small business and payments | First Financial Bankshares | Bank | A Texas bank with 81 locations and $12.6 billion of Texas deposits (13th, June 2025), one of the regional and community banks Prosperity's 10-K names as its primary competitors.[17][3][1] |
How do the AI and digital offerings of Prosperity's competitors compare?
Prosperity first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.
| Company | AI or digital offering | On the record (our profiles) | Latest dated AI move |
|---|---|---|---|
| Prosperity Bancshares (this page) | Real-time core (converted February 2026)[18][19][20][2][21][22] | Index 40 (#71); 8 use cases, 4 in production | Q2 2026 10-Q repeats the AI risk bullet (Aug 6, 2026)[23] |
| JPMorgan Chase | LLM Suite for employees; a consumer travel agent targeted for pilot before end-2026[24][25] | Index 89 (#6); 15 use cases, 8 in production | Q3 2026 call: outside AI agents stay blocked; AI spend put near $700 million (Oct 13, 2026)[26][27][28] |
| Bank of America | Erica virtual assistant: more than 24.6 million clients helped[29] | Index 97.3 (#1); 18 use cases, 16 in production | Treasury, FinCEN and OCC impose $1.21 billion in AML and sanctions penalties (Oct 13, 2026)[30][31][32] |
| Wells Fargo | Fargo virtual assistant: more than 1 billion interactions (March 2026)[33] | Index 88.8 (#7); 16 use cases, 13 in production | Q3 2026 call: AI agents in code, marketing, cyber, underwriting (Oct 13, 2026)[34][35] |
| Cullen/Frost Bankers | Blend digital account opening: completion rate up from 50% to 80% (August 2026)[36] | Index 49.3 (#58); 9 use cases, 7 in production | Blend 'Ecosystem Expander' award (Aug 27, 2026)[37] |
| Texas Capital | Ranger in-house multi-LLM platform used by about 80% of employees[38] | Index 49.1 (#60); 12 use cases, 8 in production | Chief risk officer departs; chief credit officer steps in (Sep 16, 2026)[39] |
| Hilltop Holdings (PlainsCapital Bank) | Not disclosed | Index 30.7 (#87); 9 use cases, 6 in production | HilltopSecurities survey: 50% of public finance leaders use AI daily or weekly (Oct 7, 2026)[40] |
| BOK Financial | Vanilla for trust reviews: about 4 hours saved per initial review (vendor-reported)[41] | Index 41.8 (#69); 6 use cases, 4 in production | 18th for customer reputation (Aug 17, 2026)[42] |
| BancFirst | Not disclosed | Index 11.3 (#101); 7 use cases, 6 in production | 10-Q lists AI among technology and competition risks (Aug 7, 2026)[43] |
| Arvest Bank | Cloud-native core with Thought Machine and Google Cloud[44][45] | Index 37.2 (#79); 11 use cases, 4 in production | Security engineer on agentic-AI risk (May 5, 2026)[46] |
| Huntington Bancshares | 50 AI agents in production and 60+ in development (April 2026)[47] | Index 84.2 (#13); 17 use cases, 15 in production | Named a Coverbase enterprise customer (Sep 29, 2026)[48] |
| Fifth Third Bancorp | Jeanie virtual assistant, bilingual in English and Spanish[49] | Index 84 (#14); 13 use cases, 10 in production | AI chief Jay Budzik describes the lending-model upgrade (Oct 12, 2026)[50] |
| Loan-pricing newcomers | Not disclosed | No profile | Not disclosed |
| Charles Schwab Bank | Charley, Portfolio Insights, Schwab Knowledge Assistant and Schwab Advisor AI in Action[51][52][53][54][55] | Index 80.7 (#19); 19 use cases, 15 in production | How Charley was built: employee testing, confirmation before any change (Oct 8, 2026)[56] |
| USAA | EagleGPT[57] | Index 63.1 (#46); 14 use cases, 8 in production | USAA and Bank of America cross-license patent portfolios (Aug 4, 2026)[58][59] |
| Chime | Jade, an in-app AI financial partner available to some members[60] | 8 use cases, 6 in production | Agreement to acquire Stride Bank (Sep 8, 2026)[61] |
| Square (Block) | Managerbot, an AI business agent for Square sellers[62] | 7 use cases, 6 in production | Q2 2026: Moneybot passes 1 million weekly engaged accounts (Aug 5, 2026)[63] |
| First Financial Bankshares | Not disclosed | Index 0.9 (#120); 1 use cases, 0 in production | First full-service Austin-area branch (Sep 29, 2026)[17] |
Who should look beyond Prosperity, and where?
| If you are | Look at | Why |
|---|---|---|
| Customers who want an AI virtual assistant in their banking app | Bank of America (Erica) or Wells Fargo (Fargo) | Prosperity has disclosed no customer-facing AI. Bank of America says Erica has helped more than 24.6 million clients and Wells Fargo says Fargo passed 1 billion interactions in March 2026; both rank in Texas's top five by deposits.[22][29][33][3] |
| People who need branches outside Texas and Oklahoma | JPMorgan Chase | Prosperity's 283 locations at the end of 2025 were all in Texas and Oklahoma. Chase reported 5,083 branches in 2025 and leads Texas by deposits.[1][64][3] |
| Customers who want to open accounts online | Frost | Prosperity discloses no online account-opening figures. Frost says 53% of its consumer deposit accounts were opened online in Q2 2026 and its Blend-based process lifted completion rates from 50% to 80%.[2][65][36] |
| Companies that want investment banking from a Texas bank | Texas Capital | Prosperity is a commercial and consumer bank. Texas Capital's investment-banking and advisory fees doubled year on year to $32 million in Q1 2026, and its 10-K lists corporate and investment banking among its national lines.[1][66][12] |
| Savers who want an app-only account | Chime | Prosperity is a branch bank with 363 locations. Chime's model avoids branches, it had 10.4 million active members at June 30, 2026, and some members can use Jade, its in-app AI financial partner.[2][16][60] |
Where does Prosperity rank among Texas banks by deposits?
FDIC Summary of Deposits, June 30, 2025: deposits booked in Texas offices, by bank. Banks that gather deposits nationally (Schwab, USAA, Citibank) book them in one or two Texas offices. Prosperity's figure predates the Stellar merger of July 1, 2026; Stellar Bank held $8.7 billion of Texas deposits.
| Rank | Bank | Texas deposits | Share | Texas offices |
|---|---|---|---|---|
| 1 | JPMorgan Chase | $296.1 billion | 19.76% | 481[3] |
| 2 | Charles Schwab Bank | $209.5 billion | 13.99% | 1[3] |
| 3 | Bank of America | $182.3 billion | 12.17% | 320[3] |
| 4 | USAA Federal Savings Bank | $92.8 billion | 6.19% | 1[3] |
| 5 | Wells Fargo | $82.1 billion | 5.48% | 463[3] |
| 6 | Frost Bank | $42.2 billion | 2.81% | 213[3] |
| 8 | PNC | $28.8 billion | 1.92% | 315[3] |
| 9 | Texas Capital Bank | $26.5 billion | 1.77% | 10[3] |
| 10 | Prosperity Bank | $26.3 billion | 1.76% | 296[3] |
| 13 | First Financial Bank | $12.6 billion | 0.84% | 83[3] |
| 14 | Cadence Bank (now Huntington) | $11.6 billion | 0.78% | 81[3][5] |
Who leads Oklahoma, Prosperity's second state?
FDIC Summary of Deposits, June 30, 2025: deposits booked in Oklahoma offices.
Who are Prosperity Bank's biggest competitors?
In Texas, JPMorgan Chase, Bank of America, Wells Fargo and Frost, which all hold more Texas deposits, along with Texas Capital, Hilltop's PlainsCapital Bank and the out-of-state banks buying into the state, Huntington (Cadence, Veritex) and Fifth Third (Comerica). In Oklahoma, BOK Financial, BancFirst and Arvest. Its 10-K also names credit unions, nonbank lenders and fintechs.[3][5][6][9][1]
Is Frost bigger than Prosperity?
In Texas deposits, yes: Frost held $42.2 billion in 213 offices in June 2025 against Prosperity's $26.3 billion in 296. Prosperity reached about $54 billion of total assets after merging with Stellar on July 1, 2026. On AI disclosure Frost scores 49.3 and Prosperity 40.[3][21]
Is Chime a competitor of Prosperity Bank?
By category. Prosperity's 10-K names financial technology companies among its competitors, and Chime's 10-K says its model gives it a cost advantage over traditional banks; Chime had 10.4 million active members in June 2026. Neither company names the other.[1][10][16]
Who is competing with Prosperity for Texas commercial loans?
Texas-based banks such as Frost and Texas Capital, national banks, and banks new to the state: Huntington through Cadence and Veritex, and Fifth Third through Comerica. Prosperity's management blamed a 1% loan decline in Q2 2026 on newcomers offering structures it called 'ridiculous'.[7][12][4][6][8]
What are alternatives to Prosperity for small business banking?
Square for sellers who want payments and point-of-sale software with banking in one place, and the large Texas banks with more digital tools on the record, such as Bank of America and Wells Fargo. In West and Central Texas, First Financial Bankshares runs 81 locations.[11][29][33][17]
Does Prosperity compete with BOK Financial?
Yes, in Oklahoma, where BOK Financial's bank led with $20.2 billion of deposits in June 2025 and Prosperity ranked 14th with $1.5 billion in offices around Tulsa and Oklahoma City. On AI disclosure BOK scores 41.8 and Prosperity 40.[9][1]
Is USAA a competitor of Prosperity?
For Texas deposits, by scale: USAA Federal Savings Bank booked $92.8 billion in a single Texas office in June 2025, 4th in the state, and Schwab Bank booked $209.5 billion, 2nd. Prosperity's 10-K lists savings banks, brokerage firms and mutual funds among its competitors. Neither names Prosperity specifically.[3][1]
Where does Prosperity rank in Houston?
After absorbing Stellar Bancorp on July 1, 2026, Prosperity says it holds the number-five deposit share in Houston and number one in Beaumont, per its Q2 2026 investor presentation. In June 2025 Stellar Bank held $8.7 billion of Texas deposits in 54 offices.[2][3]
- Prosperity Bancshares Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Second Quarter 2026 Investor Presentation
- Summary of Deposits, Texas branch offices, June 30, 2025 (BankFind Suite API)
- On heels of two big deals, Huntington Bank sees Texas as 'springboard'
- Huntington Bank Completes Merger with Cadence Bank, Expanding Presence Across Texas and the South
- Fifth Third Completes Comerica Technology and Brand Conversion
- Frost Bank sticks to organic growth as Texas M&A heats up
- Prosperity blames loan-growth woes on newcomers' pricing
- Summary of Deposits, Oklahoma branch offices, June 30, 2025 (BankFind Suite API)
- Chime Financial, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Block, Inc. Annual Report 2025 (Form 10-K)
- Texas Capital Bancshares Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- 2024 Tech Trendsetter: Kimberly Hartsough
- BancFirst Corporation reports second quarter earnings (2Q 2026 press release)
- FDIC BankFind financial data, Arvest Bank (cert 8728), quarter ended 30 June 2026
- Chime Reports Second Quarter 2026 Financial Results
- FIRST FINANCIAL BANK TO OPEN FIRST FULL-SERVICE BRANCH IN AUSTIN AREA WITH NEW BEE CAVE BRANCH
- System Upgrade
- Customer letter: real-time processing system upgrade
- Prosperity Bancshares, Inc. Reports First Quarter 2026 Earnings
- Prosperity to acquire rival Houston bank in $2 billion deal
- Prosperity Bancshares (PB) Q2 2026 Earnings Call
- Prosperity Bancshares Quarterly Report on Form 10-Q for the quarter ended June 30, 2026
- 2026 Company Update Transcript - Chairman and CEO Q&A
- JPMorgan's Lake sees longer road to agentic commerce adoption
- JPMorgan Chase blocks outside AI agents like Muse, Instinct from directly accessing accounts
- JPMorgan CEO Dimon warns customers of 'liability transfer' with AI
- JPMorgan warns of risks to consumers who rely on AI agents
- Bank of America Fast Facts (undated page, retrieved 2026-10-19)
- U.S. Treasury Announces Record Enforcement Actions Against Bank of America
- OCC Imposes $750 Million Assessment Against Bank of America for Deficient BSA/AML Compliance
- BofA fined $1.21 billion over AML
- Wells Fargo Reaches Major Digital Milestones
- Wells Fargo Enhances Banking Capabilities Using AI and Digital Assets
- Wells Fargo Reports Third Quarter 2026 Net Income of $6.0 billion, or $1.87 per Diluted Share
- Frost Bank Achieves 60% Increase in Digital Account Openings With Blend
- Blend Honors Seven Customers With Best in Banking Awards at Forum 2026
- Texas Capital (TCBI) Q1 2026 Earnings Transcript
- Form 8-K: departure of Chief Risk Officer (Item 5.02)
- Public Finance Leaders Embrace Innovation While Capacity Constraints Persist, 2026 HilltopSecurities Survey Finds
- How BOK Financial Streamlines Trust Reviews with Vanilla
- Top Banks by Reputation 2026: Customers
- BancFirst Corporation Form 10-Q for the quarterly period ended June 30, 2026
- Arvest Bank launches real-time banking capabilities using Thought Machine core technology
- Are banks saving money as they migrate to the cloud? What you need to know
- Trent AI Announces AI Security Maturity Model for Agentic Era
- At Huntington Bancshares, the CFO is also the AI strategist
- Coverbase Adds Third-Party Risk Veterans as Enterprise Adoption Accelerates
- Fifth Third at Barclays conference: Comerica deal lifts growth plans (transcript)
- Alum Spotlight: Jay Budzik (PhD '03)
- Meet Charley, Schwab's New AI-Powered Assistant Designed to Help Clients Get Answers and Take Action
- Charles Schwab Launches AI-Powered Capability That Helps Investors Understand Portfolio Performance and Market Activity
- AI on the other end of the line (but you're not talking to a computer)
- Schwab Study Reveals RIA AI Adoption More Than Doubles - But Most Firms Still in Early Stages
- Charles Schwab banking unit CEO to retire
- Charles Schwab's Amy Ruegg: AI Can Make Investing Easier, but Human Expertise Remains Key
- USAA takes an 'experiment and see' approach with AI
- Bank of America, USAA ink patent agreement
- USAA and BofA swap patent rights in first two-way deal
- What is Jade Financial Partner? (help centre, retrieved 2026-09-23)
- Chime Announces Agreement to Acquire Stride Bank
- Square Brings Managerbot to More Sellers, Giving Main Street an Intelligent Business Agent
- Q2 2026 Shareholder Letter (Exhibit 99.1 to Form 8-K)
- JPMorgan Chase & Co. Annual Report on Form 10-K for the year ended December 31, 2025
- Cullen/Frost Q2 2026 investor presentation (Form 8-K, Exhibit 99.1)
- Texas Capital, buoyed by turnaround, to pay first-ever dividend
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