Who are Glacier Bancorp's competitors, and what are the alternatives?
Glacier's 2025 10-K, filed February 25, 2026, says it competes with commercial banks, savings and loans and credit unions in every market where it has locations, with internet-based competitors for deposits and loans, and with non-depository firms in securities, insurance and retail. It warns that fintech companies obtaining or acquiring bank charters may change its markets. Its strongest positions are in its home states: at June 30, 2025 it held 26.9% of deposits in the 20 Montana counties it serves, 15.3% in Wyoming and 10.8% in Idaho, but 0.3% in Utah, 0.9% in Arizona and 1.8% in Colorado. In Montana the main rival is First Interstate, also in Glacier's proxy peer group: it holds 26.93% of Billings deposits to Glacier's 11.16% and 22.07% of Missoula deposits to Glacier's 21.79%. U.S. Bank, Wells Fargo and Stockman Bank of Montana are the other large holders there. In Boise, U.S. Bank (22.76%) and Wells Fargo (19.24%) lead and Glacier holds 4.19%; Zions and WaFd also compete there. In Texas, entered with Guaranty in October 2025, Glacier is a newcomer among banks such as First Financial Bankshares. The non-bank rivals are internet banks and fintechs moving into banking. Chime agreed in September 2026 to buy its partner bank, Stride. Mercury, with more than 300,000 business customers, won conditional approval in April 2026 for a national bank based in Salt Lake City, in Glacier's Utah market.[1][2][3][4][5][6][7][8][9][10]
Data as of Oct 19, 2026 · Glacier profile updated Oct 19, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown
What does Glacier say about its competition?
"Commercial banking is a highly competitive business and operates in a rapidly changing environment. There are a large number of depository institutions including commercial banks, savings and loans, and credit unions in the markets in which we have locations. Competition is also increasing for deposit and lending services from internet-based competitors. Non-depository financial service institutions, primarily in the securities, insurance and retail industries, have also become competitors for retail savings, investment funds and lending activities."[1]
"In addition to offering competitive interest rates, the principal methods used by the Bank to attract deposits include the offering of a variety of services including online banking, mobile banking and convenient office locations and business hours. The primary factors in competing for loans are interest rates and rate adjustment provisions, loan maturities, loan fees, relationships with customers and the quality of service." The same section reports 281 locations (236 branches and 45 loan or administration offices) in 108 counties in nine states: Montana, Idaho, Utah, Washington, Wyoming, Colorado, Arizona, Nevada and Texas.[1]
From the risk factors of the same 10-K: "Commercial banking is a highly competitive business and a consolidating industry. The Bank competes with other commercial banks, credit unions, finance, insurance and other non-depository companies operating in its market areas. ... Some of its competitors are not subject to the same degree of regulation and restriction as the Bank while others have greater financial resources than the Bank. Additionally, the competitive landscape in the Bank's market areas may change as a result of technological advancements, further consolidation, or banking charters issued to or acquired by fintech companies." (2025 Form 10-K, filed February 25, 2026.)[1]
From the 2026 proxy statement, on how the compensation peer group was chosen: it "consists of companies that the Compensation and Human Capital Committee believes are comparable in size, performance and business model to the Company and with which we may compete." The group includes First Interstate, Banner, Columbia, Washington Federal (WaFd), UMB, Enterprise Financial, First Financial Bankshares and Bank OZK.[2]
Who competes with Glacier in each of its businesses?
| Business line | Competitor | Type | Why it competes |
|---|---|---|---|
| Home region: Montana and Wyoming | First Interstate BancSystem | Bank | Billings-based and in Glacier's proxy peer group: at June 30, 2025 it held 26.93% of Billings deposits against Glacier's 11.16%, and 22.07% of Missoula deposits against Glacier's 21.79%.[2][3][4] |
| Home region: Montana and Wyoming | U.S. Bancorp | Bank | Second in Billings with 17.74% of deposits and 9.13% in Missoula at June 30, 2025, and the deposit leader in Boise; it has more than 2,000 branches in 26 states.[3][4][5][11] |
| Home region: Montana and Wyoming | Stockman Bank of Montana | Bank | A Montana community bank of the kind Glacier's 10-K names: 14.76% of Billings deposits and 11.77% of Missoula deposits at June 30, 2025, ahead of Glacier in Billings.[1][3][4] |
| Home region: Montana and Wyoming | Wells Fargo | Bank | Holds 12.56% of Billings deposits and 9.91% of Missoula deposits (June 30, 2025), and 19.24% in Boise.[3][4][5] |
| Retail deposits in Idaho, Utah and the Mountain West | Zions Bancorporation | Bank | Salt Lake City-based; it holds 6.18% of Boise deposits from 7 offices against Glacier's 4.19% from 12 (June 30, 2025), and Glacier holds only 0.3% of deposits in the 10 Utah counties it serves.[5][1] |
| Retail deposits in Idaho, Utah and the Mountain West | JPMorgan Chase | Bank | Holds 7.33% of Boise deposits from 12 offices (June 30, 2025), ahead of Glacier, and reported 74.6 million active digital customers in 2025.[5][12] |
| Retail deposits in Idaho, Utah and the Mountain West | KeyBank | Bank | Holds 5.89% of Boise deposits from 11 offices at June 30, 2025, ahead of Glacier's 4.19%.[5] |
| Retail deposits in Idaho, Utah and the Mountain West | Chime | Fintech | An internet-based competitor of the kind Glacier's 10-K names, and a fintech acquiring a bank charter: Chime agreed to buy its partner bank, Stride, in September 2026, and had 10.4 million active members at June 30, 2026.[1][8][13] |
| Commercial banking in the West and Texas | Columbia Banking System | Bank | In Glacier's proxy peer group of banks 'with which we may compete'; a Washington-based bank, as Glacier operates 29 Washington locations, with $66.0 billion of assets after buying Pacific Premier.[2][1][14] |
| Commercial banking in the West and Texas | WaFd | Bank | In Glacier's proxy peer group and holds 3.42% of Boise deposits as Washington Federal Bank (June 30, 2025); it agreed a $3.9 billion reverse merger with EverBank in September 2026.[2][5][15] |
| Commercial banking in the West and Texas | Banner Corporation | Bank | A Washington bank in Glacier's proxy peer group; it closed its Pacific Financial acquisition on September 1, 2026 for combined assets of about $18 billion.[2][16] |
| Commercial banking in the West and Texas | UMB Financial | Bank | In Glacier's proxy peer group; its Heartland acquisition took it from 8 to 13 states and from 93 to 193 branches, and Glacier kept Heartland as a peer for its 'significant footprint overlap' with Glacier.[2][17] |
| Commercial banking in the West and Texas | First Financial Bankshares | Bank | A Texas bank in Glacier's proxy peer group with 81 Texas locations; Glacier entered Texas by buying Guaranty Bancshares of Mount Pleasant, closing on October 1, 2025.[2][7][6] |
| Small business banking | Mercury | Fintech | The kind of fintech bank charter Glacier's 10-K warns about: the OCC conditionally approved Mercury Bank, N.A., based in Salt Lake City, Utah, in April 2026; Mercury serves more than 300,000 business customers.[1][10][9] |
| Small business banking | Square (Block) | Payments company | Block's 10-K lists banks that provide payment processing, checking, savings, loans and payroll among Square's competitors; Glacier sells cash-management, ACH and wire services to business clients.[18][19] |
How do the AI and digital offerings of Glacier's competitors compare?
Glacier first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.
| Company | AI or digital offering | On the record (our profiles) | Latest dated AI move |
|---|---|---|---|
| Glacier Bancorp (this page) | Not disclosed | Index 2 (#117); 10 use cases, 7 in production | Glacier Bank invests in the Cari tokenised-deposit network (Sep 2, 2026)[20] |
| First Interstate BancSystem | Fiserv agentOS pilot, one of two institutions at launch (May 2026)[21] | Index 51.3 (#56); 11 use cases, 5 in production | Jeff Lee named chief operations officer (Aug 21, 2026)[22][23] |
| U.S. Bancorp | Smart Assistant on web and mobile: 2.5 million uses a month[24] | Index 81.3 (#18); 18 use cases, 16 in production | Venkatachari: from proving AI to industrializing it (Oct 7, 2026)[25] |
| Stockman Bank of Montana | Not disclosed | No profile | Not disclosed |
| Wells Fargo | Fargo virtual assistant: more than 1 billion interactions (March 2026)[26] | Index 88.8 (#7); 16 use cases, 13 in production | Q3 2026 call: AI agents in code, marketing, cyber, underwriting (Oct 13, 2026)[27][28] |
| Zions Bancorporation | A Gemini-based enterprise AI platform; 56% of the workforce using generative AI (September 2025)[29] | Index 59.6 (#48); 16 use cases, 10 in production | Q2 2026 10-Q lists AI among emerging-technology risks (Aug 6, 2026)[30][31] |
| JPMorgan Chase | LLM Suite[32][33] | Index 89 (#6); 15 use cases, 8 in production | Q3 2026 call: outside AI agents stay blocked; AI spend put near $700 million (Oct 13, 2026)[34][35][36] |
| KeyBank | AI-handled calls at about $0.25 against about $9 for a human (January 2026)[37] | Index 80 (#21); 16 use cases, 10 in production | Gessner ranked No. 3 in American Banker's Most Powerful Women in Banking NEXT (Oct 1, 2026)[38] |
| Chime | Jade, an in-app AI financial partner for some members[39] | 8 use cases, 6 in production | Agreement to acquire Stride Bank (Sep 8, 2026)[8] |
| Columbia Banking System | AI assistant handling three chats per human call (April 2026)[40] | Index 63.3 (#45); 16 use cases, 15 in production | Barclays conference: AI answers most client messages (Sep 15, 2026)[41] |
| WaFd | Voicebot cutting calls to live representatives 45% among voice-enrolled customers[42] | Index 52.3 (#55); 13 use cases, 9 in production | Q4 FY2026 call: EverBank merger, no AI update (Oct 16, 2026)[43] |
| Banner Corporation | Banner Virtual Assistant, available 24/7[44] | Index 36.7 (#80); 12 use cases, 9 in production | Pacific Financial acquisition completed (Sep 1, 2026)[16] |
| UMB Financial | Integration first: the Heartland systems conversion[17][45][46] | Index 47.9 (#61); 10 use cases, 9 in production | 'Playing with the big boys' (Aug 20, 2026)[47] |
| First Financial Bankshares | Not disclosed | Index 0.9 (#120); 1 use cases, 0 in production | First full-service Austin-area branch (Sep 29, 2026)[7] |
| Mercury | Command, a natural-language assistant inside the business account (June 2026)[48] | 6 use cases, 5 in production | Mercury Books: AI-driven accounting (Sep 16, 2026)[49] |
| Square (Block) | Managerbot, an AI business agent for Square sellers[50] | 7 use cases, 6 in production | Q2 2026: Moneybot passes 1 million weekly engaged accounts (Aug 5, 2026)[51] |
Who should look beyond Glacier, and where?
| If you are | Look at | Why |
|---|---|---|
| Customers who want an AI assistant in their banking app | Columbia, Banner or WaFd in the West; Wells Fargo or U.S. Bank nationally | Glacier has disclosed no customer AI assistant. Columbia's AI assistant handles three chats per human call, Banner's virtual assistant runs 24/7, WaFd's voicebot answers balance inquiries 95% faster, and U.S. Bank's Smart Assistant is used 2.5 million times a month.[52][40][44][42][24] |
| People who need branches outside the Mountain West, Southwest and Texas | U.S. Bank, Wells Fargo or JPMorgan Chase | Glacier's 281 locations are in nine states: Montana, Idaho, Utah, Washington, Wyoming, Colorado, Arizona, Nevada and Texas. U.S. Bank has more than 2,000 branches in 26 states, and Chase reported 5,083 branches in 2025.[1][11][12] |
| Utah and Boise customers who want a larger local bank | Zions or U.S. Bank | Glacier holds 0.3% of deposits in the Utah counties it serves and 4.19% in Boise (June 30, 2025). U.S. Bank leads Boise with 22.76% and Zions, headquartered in Salt Lake City, holds 6.18% there.[1][5] |
| Startups and online businesses that want an app-only business account | Mercury | Glacier serves businesses through locally branded divisions and branches. Mercury serves more than 300,000 business customers online and added Command, an AI assistant that stages financial work for approval, in June 2026.[1][9][48] |
| Customers who want a branchless checking account | Chime | Glacier competes for deposits partly on convenient office locations and business hours, per its 10-K. Chime's model avoids branches and ATMs, it had 10.4 million active members at June 30, 2026, and some members can use Jade, its AI financial partner.[1][53][13][39] |
What AI do Glacier's main rivals offer customers?
One line per rival, from each one's own disclosures or this site's profiles; Glacier discloses none.
| Rival | AI or digital offering on the record | Date |
|---|---|---|
| Glacier | None disclosed; GAuth authenticator login and cash-management guides | 2024 to 2025[54][19][52] |
| First Interstate | Fiserv agentOS pilot; automated treasury-management enrollment | May 2026[21][55] |
| U.S. Bank | Smart Assistant, 2.5 million uses a month | February 2026[24] |
| Wells Fargo | Fargo, more than 1 billion interactions | March 2026[26] |
| Columbia | AI assistant handling three chats per human call | April 2026[40] |
| Mercury | Command assistant inside the business account | June 2026[48] |
Who are Glacier Bank's biggest competitors?
In Montana, First Interstate (26.93% of Billings deposits and 22.07% in Missoula at June 30, 2025), U.S. Bank, Wells Fargo and Stockman Bank of Montana. Across the West, the banks in its proxy peer group of companies 'with which we may compete', including Columbia, Banner, WaFd and UMB, plus Zions and U.S. Bank in Idaho and Utah.[3][4][2][5]
Is First Interstate a competitor of Glacier?
Yes, the most direct one. Both are Montana banks, and Glacier's proxy names First Interstate in the peer group of companies it may compete with. In Missoula First Interstate holds 22.07% of deposits to Glacier's 21.79%, and in Billings 26.93% to 11.16% (June 30, 2025).[2][4][3]
What is Glacier's market share in Montana?
Glacier's 10-K reports 26.9% of FDIC-insured deposits in the 20 Montana counties it serves, from 70 locations, as of June 30, 2025. It also holds 15.3% in the Wyoming counties it serves and 10.8% in Idaho's.[1]
Does Glacier compete with fintechs?
Its 10-K says internet-based competitors are taking a growing share of deposit and lending business and that fintech companies obtaining or acquiring bank charters may change its markets. Examples on the record: Chime agreed to buy Stride Bank in September 2026, and the OCC conditionally approved Mercury Bank, N.A., in Salt Lake City, in April 2026.[1][8][10]
Who competes with Glacier in Boise?
U.S. Bank (22.76% of deposits) and Wells Fargo (19.24%) lead the Boise market, followed by JPMorgan Chase, First Interstate, Zions and KeyBank, FDIC data for June 30, 2025 show. Glacier holds 4.19% from 12 offices, mostly through divisions including Bank of Idaho, acquired in 2025.[5][56]
Who competes with Glacier in Texas?
Glacier entered Texas by buying Guaranty Bancshares of Mount Pleasant, closed October 1, 2025, adding 33 locations in 26 Texas communities. Its proxy peer group includes First Financial Bankshares, a Texas bank with 81 Texas locations. Glacier's 10-K state deposit-share table does not yet cover Texas.[6][2][7][1]
Is U.S. Bank a competitor of Glacier?
Yes, in Montana and Idaho. U.S. Bank held 17.74% of Billings deposits, 9.13% in Missoula and 22.76% in Boise at June 30, 2025, the largest share in Boise. On digital, U.S. Bank reports its Smart Assistant is used 2.5 million times a month; Glacier discloses no customer assistant.[3][4][5][24][52]
Is Zions a competitor of Glacier?
In Utah and Idaho. Glacier's Utah divisions hold 0.3% of deposits in the 10 counties they serve, in Zions' home state, and in Boise Zions holds 6.18% against Glacier's 4.19% (June 30, 2025). Zions reports a Gemini-based enterprise AI platform; Glacier names no AI platform.[1][5][29][52]
What are alternatives to Glacier for small business banking?
Online business accounts from Mercury, which serves more than 300,000 business customers and holds conditional approval for a Utah national bank, and Square for card acceptance and seller banking. Among banks, Columbia, Banner and WaFd compete across the Northwest. Glacier itself serves businesses through local divisions with cash-management, ACH and wire services.[9][10][18][2][19]
- Glacier Bancorp, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Glacier Bancorp, Inc. 2026 proxy statement (Form DEF 14A)
- Summary of Deposits, deposit market share: Billings, MT MSA (reporting period June 30, 2025)
- Summary of Deposits, deposit market share: Missoula, MT MSA (reporting period June 30, 2025)
- Summary of Deposits, deposit market share: Boise City, ID MSA (reporting period June 30, 2025)
- Glacier Bancorp Completes Acquisition of Guaranty Bancshares, Inc. in Mount Pleasant, Texas
- FIRST FINANCIAL BANK TO OPEN FIRST FULL-SERVICE BRANCH IN AUSTIN AREA WITH NEW BEE CAVE BRANCH
- Chime Announces Agreement to Acquire Stride Bank
- Mercury Raises $200 Million Series D at $5.2B Valuation
- Corporate Decision #1372: De Novo Charter Application, Mercury Bank, N.A., Salt Lake City, Utah
- U.S. Bank Brings a Personal Touch to a Digital World
- JPMorgan Chase & Co. Annual Report on Form 10-K for the year ended December 31, 2025
- Chime Reports Second Quarter 2026 Financial Results
- Columbia Banking System, Inc. Reports First Quarter 2026 Results
- WaFd, Inc. Enters into a $3.9 Billion Reverse Merger Transaction with EverBank Financial Corp (Form 8-K, Exhibit 99.1)
- Banner Corporation Completes Acquisition of Pacific Financial Corporation (Form 8-K, Exhibit 99.1)
- The Most Powerful Women to Watch, No. 15, Uma Wilson, UMB Bank
- Block, Inc. Annual Report 2025 (Form 10-K)
- Cash Management ACH Wire User Guide
- Cari Raises Over $30 Million in First Tranche of Initial Funding Round, Backed Entirely by Banks
- Fiserv Launches agentOS: The Operating System for Agentic AI in Banking
- First Interstate BancSystem Form 8-K (Item 5.02: appointment of Chief Operations Officer)
- First Interstate BancSystem Form 8-K (Item 5.02: Chief Operations Officer employment agreement)
- U.S. Bancorp Annual Report 2025
- How U.S. Bank Is Industrializing AI
- Wells Fargo Reaches Major Digital Milestones
- Wells Fargo Enhances Banking Capabilities Using AI and Digital Assets
- Wells Fargo Reports Third Quarter 2026 Net Income of $6.0 billion, or $1.87 per Diluted Share
- The Most Powerful Women to Watch, No. 3, Jennifer Smith, Zions Bancorporation
- Zions Bancorporation, N.A. Quarterly Report on Form 10-Q for the quarter ended June 30, 2026
- Zions Bancorporation, N.A. Quarterly Report on Form 10-Q for the quarter ended March 31, 2026
- How JPMorganChase democratized employee access to gen AI
- Driving AI Use Cases and Adoption (Women in Banking 2025 session)
- JPMorgan Chase blocks outside AI agents like Muse, Instinct from directly accessing accounts
- JPMorgan CEO Dimon warns customers of 'liability transfer' with AI
- JPMorgan warns of risks to consumers who rely on AI agents
- KeyBank Taps $100 Million Increase in Technology Spend (AI calls at $0.25 vs $9)
- The Most Powerful Women in Banking NEXT, #3, Emily Gessner, KeyBank
- What is Jade Financial Partner? (help centre, retrieved 2026-09-23)
- Columbia (COLB) Q1 2026 Earnings Call Transcript
- Columbia Banking System at Barclays conference: discipline drives gains
- Archway Software and WaFd Bank Modernize the Banking Experience Using AWS
- Earnings call transcript: WaFd Q4 2026 profit misses, revenue beats
- Banner Virtual Assistant
- UMB's post-acquisition systems conversion set for October
- AI POV: Impacts on the markets and what the future may hold
- This Kansas City regional bank is playing with the big boys. JPMorgan sees big gains ahead
- Introducing Mercury Command
- Mercury Launches Intelligent Accounting with Mercury Books (Business Wire via Morningstar)
- Square Brings Managerbot to More Sellers, Giving Main Street an Intelligent Business Agent
- Q2 2026 Shareholder Letter (Exhibit 99.1 to Form 8-K)
- Glacier Bancorp 2025 Annual Report
- Chime Financial, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Authentication Quick Reference Guide
- First Interstate Bank Moved Prolific Banking, Inc. On-Ramp Commercial Enrollment Solution into Production
- Glacier in Montana takes prolific acquisition strategy to Idaho
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