Sells community and regional banks and credit unions one platform for customer and member service: voice and digital AI agents, human-agent tools, outbound AI calls and texts, and a banking CRM, on fixed-price tiers rather than per-seat or per-minute fees.
What is Glia, and which banks use it?
Glia, founded in New York in 2012 as SaleMove, sells banks and credit unions a customer-service platform with voice and digital AI agents (Glia Banker), a staff copilot, outbound AI and, since September 2026, a banking CRM. It says 700 or more institutions use it. It is private; a 2022 round valued it above $1 billion. Among our 100 banks, Glia names Busey, Banner and Columbia Banking System as customers. Glia sells fixed-price tiers but publishes no dollar prices.
Category
Founded
2012
Headquarters
New York, New York, US
Ownership
Private; its $45 million Series D in March 2022 was led by Insight Partners with Wildcat Capital Management and RingCentral, valued Glia at over $1 billion and took total funding past $150 million. No later round or valuation has been published.[2]
Deployment
SaaS (cloud), integrated with digital-banking and core platforms such as Q2
Pricing
Fixed-price subscription tiers based on channels, automation goals and institution needs; unlimited seats and usage · not published
Banks among the 100
3
- Glia says more than 700 banks and credit unions use its platform (March 2026); in 2022 it reported more than 250 financial-services customers, most of them in finance.
- Glia raised $78 million in a Series C in January 2021 and $45 million in a March 2022 Series D led by Insight Partners, with RingCentral as a new strategic investor, at a valuation above $1 billion; it had raised more than $150 million in total.
- In March 2026 Glia said it would add to its contracts a guarantee against AI hallucinations being presented to customers and against prompt-injection impact, relying on an approvals framework under which generative AI interprets requests but answers come from approved content.
- 2026 launches: Glia CoPilot and Glia Banker (March 30), AI Outreach for outbound voice and SMS (June 15), three response modes for Glia Banker (July 21), and Glia Relationship Management and Glia Branch (September 23).
- Busey Bank used Glia voice AI while absorbing a $7 billion acquisition; Glia's case study and The Financial Brand report that Glia's virtual assistants handled 61.5% of calls and wrap-up time fell 50%.
- Glia's case study on Columbia Bank (the former Umpqua Bank, now Columbia Banking System) reports digital-branch account openings up 980% and digital loan dollars up 511% from 2018 to 2022 on Glia's platform (vendor-reported).
- Glia does not publish dollar prices; its 'Priceless Pricing' page describes fixed-price tiers with unlimited seats and usage and no per-minute, per-seat or per-token fees.
What does Glia sell to banks?
| Product | What it does | Status |
|---|---|---|
| Glia Banker[11][16] | Voice and digital AI agent for customer and member care, the successor to the Glia Virtual Assistant; Glia says it automates up to 80% of interactions and, from July 2026, offers three configurable response modes by topic. | Generally available |
| Glia CoPilot (Knowledge CoPilot and Knowledge 360)[11] | AI knowledge tool that gives agents source-backed answers during live calls and gives other staff answers from approved institutional content. | Generally available |
| Glia Voice[5] | Voice AI that replaces a touch-tone IVR, greets callers, automates simple requests and routes the rest to staff with context. | Generally available |
| Glia AI Outreach[15] | Outbound AI voice and SMS for CD renewals, payment reminders and account offers, launched June 2026. | Generally available |
| Glia Relationship Management (GRM) and Glia Branch[17] | An AI CRM that combines voice, digital and core-banking data into one customer record, and a branch tool that captures in-person conversations; announced September 23, 2026. | Announced |
| Digital customer service (chat, video, CoBrowsing)[8][2] | Human-agent chat, on-screen voice, video and co-browsing inside the bank's website and app, the product Glia started with. | Generally available |
How much does Glia cost?
How it is charged: Fixed-price subscription tiers based on channels, automation goals and institution needs; unlimited seats and usage.
Glia does not publish a price list.
Pricing is not published as dollar amounts. Glia's pricing page ('Priceless Pricing') says tiers are fixed-price and include unlimited seats, usage and built-in AI, with no per-minute, per-seat or per-token charges, but it lists no tier prices.
Which banks use Glia?
| Bank | What | Status |
|---|---|---|
| First Busey Corporation | Glia Voice replacing the IVR, with the Glia Banker AI assistant (first deployed in 2024) handling 61.5% of calls without human help during the integration of a $7 billion acquisition (Glia case study).[5][6][7] | In production |
| Banner Corporation | Glia AI assistants on voice and digital channels in Banner's client engagement center, extending service hours with hand-offs to human staff; winner of Glia's 2025 Harmonizer Award.[9] | In production |
| Columbia Banking System | Glia's platform for digital customer service (chat, on-screen voice, co-browsing) behind the bank's 'Go-To' service, plus an AI virtual assistant for after-hours consumer support.[8] | In production |
Among the 100 largest US banks on this site, from sources that name the bank: the bank, Glia or the press. Status is the furthest stage a source confirms.
What is Glia Banking AI platform?
A single platform for voice, chat, messaging, video and co-browsing service, with Glia Banker (the voice and digital AI agent that succeeded the Glia Virtual Assistant), Glia CoPilot for staff, AI Outreach, Agentic Workflows, and, from September 2026, Glia Relationship Management and Glia Branch.[11][17][15]
What has Glia done, and when?
- Sep 23, 2026
Glia Relationship Management and Glia Branch[17]
Glia announces an AI CRM and a branch-interaction tool, following its Agentic Workflows launch.
- Jul 21, 2026
Response modes for Glia Banker[16]
Three topic-level response modes let institutions set how flexible AI answers may be, keeping high-stakes topics strictly controlled.
- Jun 15, 2026
AI Outreach launched[15]
Outbound AI voice and SMS for community and regional institutions: CD renewals, payment reminders and account offers.
- May 28, 2026
AWS AI and Financial Services Competencies[14]
Glia says it achieved the AWS AI Competency (generative AI applications) and the AWS Financial Services Competency (banking).
- Mar 30, 2026
- Mar 12, 2026
Contractual hallucination guarantee[12]
Glia offers its more than 700 bank and credit union clients a contractual guarantee against AI hallucinations shown to customers and against prompt-injection impact.
- Mar 2, 2026
Banking AI Benchmarks Report[13]
Glia publishes benchmarks drawn from interaction data at 400 financial institutions using its banking AI.
- Feb 24, 2026
Busey voice-AI results reported[6]
The Financial Brand reports that Glia's virtual assistants handled 61.5% of Busey Bank's calls and cut wrap-up time 50% as Busey absorbed 30,000 new customers.
- Oct 14, 2025
Catalyst Awards name Banner and Busey[9]
Glia's 2025 customer awards honour Banner Bank for voice and digital AI assistants that extended service hours, and Busey Bank, alongside three credit unions.
- Jun 23, 2022
Acquires Finn AI[10]
Glia acquires Finn AI, a conversational-AI company for banking virtual assistants, to add turnkey assistants to its platform.
- Mar 21, 2022
$45 million Series D at over $1 billion[2]
Insight Partners leads, with Wildcat and RingCentral; Glia reports more than 250 financial-services customers and over 10 billion interactions handled.
- Sep 14, 2021
Kasisto assistant integrated[4]
Glia integrates Kasisto's KAI digital assistant into its platform, with hand-off from the assistant to a live representative.
- Jan 7, 2021
- Jan 1, 2012
What do banks use Glia for?
| Use | What it does | Status | Use case |
|---|---|---|---|
| Voice and digital AI agents for customer care[5][11] | Glia Banker and Glia Voice answer and route calls and chats and complete routine requests, as at Busey Bank. | In production | Customer-facing chatbots |
| Staff knowledge copilot and agentic workflows[11][17] | Glia CoPilot answers staff questions from approved content; Agentic Workflows execute procedures such as card freezes across connected systems. | Rolling out | Generative & agentic AI |
| Outbound AI outreach[15] | AI-placed voice calls and texts for CD renewals, loan payment reminders and account opportunities. | Rolling out | Customer-facing chatbots |
| Hosted contact-centre platform integrated with digital banking[8][5] | Banks run Glia inside platforms such as Q2; Columbia Bank cited Glia's Q2 relationship when choosing it. | In production | Third-party & vendor AI |
What has Glia disclosed in numbers?
| Metric | Value | As of |
|---|---|---|
| Bank and credit union clients (vendor-reported) | more than 700[12] | Mar 12, 2026 |
| Series D and valuation | $45 million at a valuation over $1 billion; more than $150 million raised in total[2] | Mar 21, 2022 |
| Busey Bank calls handled by Glia virtual assistants (vendor case study) | 61.5% of calls, with a 50% cut in post-call wrap-up time[5][6] | Feb 24, 2026 |
| Columbia Bank digital branch, 2018-2022 (vendor case study) | account openings up 980%; loan dollars up 511%[8] | Dec 31, 2022 |
| Share of interactions Glia Banker can automate (vendor claim) | up to 80%[11] | Mar 30, 2026 |
| Per-seat, per-minute and per-token fees (vendor pricing page) | none; fixed-price tiers with unlimited seats and usage, tier prices not listed[18] | Sep 24, 2026 |
| Interactions handled (vendor-reported) | 10 billion or more[1] | Sep 24, 2026 |
“We're adding this guarantee to our contracts because that's how serious we are about this claim.”[12]
Justin DiPietro · Chief Strategy Officer and co-founder, Glia · Mar 12, 2026
“Our platform wasn't built to replace banking teams, but it was built to support them as their roles evolve in the AI era.”[11]
Dan Michaeli · CEO and co-founder, Glia · Mar 30, 2026
“The more interactions we can handle without human support, the more we can repurpose employees for higher impact.”[6]
Caitlin Drake · SVP and director of customer experience and support, Busey · Feb 24, 2026
Who runs Glia?
Which rules apply to a bank using Glia?
| Authority | Why it matters here | Documents |
|---|---|---|
| CFPB | Glia Banker and Glia Voice answer customers directly; the CFPB's 2023 spotlight holds a bank responsible when a chatbot gives wrong information, misses a dispute or keeps a customer from reaching a person. | CFPB Chatbots in Consumer Finance (issue spotlight, 2023) |
| NIST | Glia's hallucination guarantee rests on generating answers only from approved content; NIST's Generative AI Profile describes the confabulation and prompt-injection risks a bank would still test for itself. | NIST AI 600-1 (Generative AI Profile) |
| OCC | Moving the contact centre, call recordings and customer data onto Glia's hosted platform is a third-party relationship under the 2023 interagency guidance, including contract terms such as Glia's guarantee. | OCC Bulletin 2023-17 FDIC FIL-29-2023 |
| NY DFS | For banks it supervises, New York's 2024 customer-service letter expects a route to a human when AI handles calls and chats. | DFS Virtual Currency Customer Service Guidance (May 2024) |
Linked authorities have a page in the AI Regulation Tracker; the others are named for completeness.
What should a bank note before buying Glia?
Analysis by BankingNewsAI from the sources cited on this page. Observations, not advice or a recommendation.
01
Pricing is described but not published
Glia's pricing page explains fixed-price tiers with unlimited seats and usage, yet gives no dollar figure for any tier.
02
The hallucination guarantee is a contract term
Glia says the guarantee is written into its contracts; its scope, remedies and exclusions are not public, so a buyer would read the clause itself.
03
Case-study results are vendor-reported
The Busey and Columbia figures come from Glia's own case studies (Busey's also repeated in The Financial Brand); the Columbia percentages span 2018-2022 and are not measured against an independent baseline.
04
Glia's customer base is mostly community and regional
Glia describes its market as community and regional banks and credit unions; the three tracked banks with sourced Glia deployments, Busey, Banner and Columbia, are regional banks, and no top-25 US bank is named as a customer.
05
Several products are months old
Glia Banker, CoPilot, AI Outreach, response modes and Glia Relationship Management were all launched or announced between March and September 2026.
What are the alternatives to Glia?
Kasisto
Banking-specific conversational and agentic AI (KAI, KAIgentic, KaiGPT) for digital assistants and staff; part of Backbase since June 2026.
interface.ai
Voice, chat and employee AI agents (BankGPT) and an agentic contact centre (Nexus) for credit unions and community banks.
Talkdesk
Cloud contact centre with AI agents (Autopilot, Copilot, voice biometrics) and a Financial Services Experience Cloud for banks.
Personetics
AI that turns bank transaction data into personalised insights, advice and offers in the bank's app, plus tools for relationship managers.
Eltropy
Texting, video, chat and AI voice and agent platform for credit unions and community banks, plus collections and payments tools.
How much does Glia cost?
Glia does not publish dollar prices. Its 'Priceless Pricing' page says customers pay a fixed price per tier, chosen by channels, automation goals and institution needs, with unlimited seats, unlimited usage and AI included, and no per-minute, per-seat or per-token fees. A bank has to request a quote to learn the figure for its tier.
Which banks use Glia?
Among the 100 largest US banks tracked here, Glia names Busey Bank, which uses Glia Voice and Glia Virtual Assistants in its contact centre (61.5% of calls handled by the assistants, per Glia and The Financial Brand), and Columbia Bank, the former Umpqua Bank now part of Columbia Banking System, which uses Glia for digital customer service and an after-hours AI assistant; Glia also named Banner Bank, which uses Glia AI assistants on voice and digital channels, among its 2025 award winners. Glia says more than 700 banks and credit unions use it overall.
Who owns Glia?
Glia is privately held by its founders and venture investors. Insight Partners led its $45 million Series D in March 2022, with Wildcat Capital Management and RingCentral, at a valuation above $1 billion; it had raised more than $150 million in total. Co-founder Dan Michaeli is CEO.
Is Glia a bank or regulated financial institution?
No. Glia is a software company selling a hosted customer-service and AI platform to banks and credit unions. The institutions using it remain responsible for consumer-protection rules on chatbots and for managing Glia as a third-party vendor.
What is Glia's hallucination guarantee?
In March 2026 Glia said it would give its bank and credit union clients a contractual guarantee against AI hallucinations being presented to customers and against impact from prompt-injection attacks. Glia says its platform uses generative AI to understand requests but answers only from approved content through an approvals framework. The contract language itself is not public.
How does Glia compare with Talkdesk?
Both sell cloud contact-centre software with AI agents to banks. Glia sells only to financial institutions, mostly community and regional banks and credit unions, on fixed-price tiers without per-seat fees. Talkdesk sells to many industries, has a financial-services edition and publishes per-seat plan prices. Busey, Banner and Columbia use Glia; TowneBank, BankUnited and WaFd use Talkdesk.
- About Us (undated page, retrieved 2026-09-24)
- Glia raises $45M at a $1B+ valuation for an AI-based CRM that lets agents get hands-on to help
- Glia raises $78M for its integrated, hands-on, AI-based customer service platform
- Glia and Kasisto Partner to Incorporate AI into its Digital Customer Service Platform
- Busey Bank: 30,000 New Customers, Zero Hiring
- Building Relationships When Checking No Longer Confers Primacy
- Glia Launches CoPilot, an Agentic Knowledge Partner for Every Banking Team
- Columbia Bank Stops Deciding Between Efficiency and Experience (undated page, retrieved 2026-09-24)
- Glia Announces 2025 Catalyst Awards Winners, Celebrating AI-Driven Breakthroughs in Community Banking
- Glia Acquires Finn AI to Deliver Turnkey Banking Virtual Assistants for Enhanced Digital Customer Service
- Glia Launches CoPilot, an Agentic Knowledge Partner for Every Banking Team
- Glia Launches Industry-First Contractual Guarantee Against AI Hallucinations and Prompt Injections
- Glia Publishes Banking's First Performance Benchmarks Report for Member and Customer Care AI
- Glia Achieves the AWS AI and Financial Services Competencies
- Glia Launches AI Outreach as a Growth Engine for Banks and Credit Unions
- Glia Launches Banking's First Precision AI Response Modes, Offering Agentic Experiences Without Unconstrained Risk
- Glia Introduces Banking CRM and Branch Intelligence to Supercharge Agentic Banking
- Priceless Pricing (undated page, retrieved 2026-09-24)
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