A data-and-matching business more than a bank: 26 machine-learning models turn linked bank accounts into personalised offers through the Engine marketplace, now the 'AI matching layer' of its parent Gen Digital.
How is MoneyLion using AI?
MoneyLion's AI strategy is a matching engine: 26 machine-learning models analyse billions of transaction data points a day from linked bank accounts to generate about 12,000 insights per customer and route them to offers through Engine, its embedded marketplace. MoneyLion was acquired by Gen Digital (Norton, LifeLock) for about $1 billion on April 17, 2025, and Gen now calls Engine its 'AI matching layer', with 110 million connected accounts by August 2026. A CFPB lawsuit over Military Lending Act charges settled for $1.75 million in November 2025.
Category
Neobank
Founded
2013
Headquarters
New York, United States
Licence and supervision
Not a bank. RoarMoney deposit accounts are issued by Pathward, N.A. (a nationally chartered, FDIC-insured bank); MoneyLion originates Instacash advances and loans itself under consumer-finance law and CFPB supervision. A wholly owned subsidiary of Gen Digital since April 17, 2025, when its NYSE listing ended.
Scale
20.4 million total customers and $545.9 million of revenue in 2024, its last year as a listed company; 110 million connected financial accounts (August 2026)
Flagship platform
Engine by MoneyLion (now Engine by Gen)
AI leadership
Dee Choubey · Vincent Pilette
- MoneyLion's final 10-K as a listed company (fiscal 2024) disclosed 27.1 million linked bank accounts, over 60 million unique consumer profiles, and 26 machine-learning models that generate billions of inferences, categorisations and predictions a day, distilled into approximately 12,000 insights for each customer.
- CEO Dee Choubey told Banking Dive in July 2024 that 'Machine learning is a way of life at MoneyLion', that a generative AI-powered search letting consumers 'talk to their money' was in broad beta, and that MoneyLion aimed to facilitate 25% of all financial product purchasing decisions within three years.
- Gen Digital agreed on December 10, 2024 to buy MoneyLion for $82 per share in cash, about $1 billion, plus a contingent value right worth $23 in Gen stock if Gen's shares average at least $37.50 for 30 trading days before April 17, 2027; the deal closed on April 17, 2025 and MoneyLion delisted from the NYSE.
- 2024 was MoneyLion's last reported year: revenue up 29% to $545.9 million, net income $9.1 million against a $45.2 million loss in 2023, 20.4 million total customers (up 46%), 34.1 million products and $3.1 billion of originations; it had 575 full-time employees, 51% of them in Kuala Lumpur.
- Under Gen, MoneyLion grew revenue more than 40% in fiscal 2026 (to early April 2026), connected financial accounts reached 107 million in Q4 and 110 million by August 2026 (from 75 million at acquisition), and Engine passed a $500 million annual revenue run rate after adding an insurance vertical through the Trellis acquisition.
- The CFPB sued MoneyLion in September 2022 alleging that membership fees plus interest pushed loans to service members above the Military Lending Act's 36% cap; the parties reached an agreement in principle on October 15, 2025 and a $1.75 million settlement, with borrowers allowed to cancel memberships with unpaid balances, was filed on November 21, 2025. MoneyLion did not admit wrongdoing.
- MoneyLion's AI is being pushed into Gen's security products: Norton's Financial Scan, 'built on MoneyLion AI', left beta in 2026 and is rolling into Norton 360, while Gen positions Engine as the recommendation layer across its touchpoints and builds an Agent Trust Hub for consumers using autonomous AI agents.
What is Engine by MoneyLion (now Engine by Gen)?
The embedded financial marketplace, formerly Even Financial, that matches consumers to loans, cards, deposits and insurance from partner providers. MoneyLion's final 10-K says its platform had 27.1 million linked bank accounts and over 60 million unique consumer profiles, ingests billions of transaction data points a day and runs 26 machine-learning models to produce about 12,000 insights per customer. Under Gen, Engine processes nearly 400 million annual inquiries, is the financial-offer provider inside Microsoft Copilot Discovery feeds and MSN AI, and passed a $500 million annual revenue run rate in mid-2026.[1][8][9]
What has MoneyLion done on AI, and when?
- Aug 6, 2026
Norton Financial Scan 'built on MoneyLion AI' leaves beta[9]
Gen's Q1 fiscal 2027 call: connected accounts 110 million (from 75 million at acquisition), Engine past a $500 million annual run rate with a new insurance vertical on Trellis infrastructure, and a MoneyLion One Premium membership bundling Gen scam and identity protection.
- May 7, 2026
Gen's fiscal 2026 call: MoneyLion revenue up over 40%, Engine in Microsoft Copilot[8]
Connected financial accounts hit 107 million (up 36%), with over two-thirds of first-party MoneyLion revenue from repeat customers; Engine signed more than 30 partnerships in the quarter, processes nearly 400 million annual inquiries and became the financial-offer provider inside Microsoft Copilot Discovery feeds and MSN AI.
- Nov 21, 2025
$1.75 million CFPB settlement filed[7]
The payout goes pro rata to military borrowers between December 1, 2017 and October 11, 2024; MoneyLion agreed to let borrowers cancel memberships with unpaid balances and did not admit or deny wrongdoing.
- Oct 15, 2025
CFPB and MoneyLion agree in principle to settle the Military Lending Act case[6]
Lawyers for both sides told the Southern District of New York they had reached agreement 'including injunctive and monetary terms'; the 2022 case had been one of the few the administration allowed to continue.
- Apr 17, 2025
Gen completes the acquisition; MoneyLion delists[5]
Gen paid $82 per share, about $1 billion, and issued one NASDAQ-listed CVR per share worth $23 in Gen stock if Gen's average share price reaches $37.50 for 30 consecutive trading days before April 17, 2027.
- Feb 25, 2025
Final results and 10-K as a listed company[2][1]
2024 revenue $545.9 million (up 29%), net income $9.1 million, 20.4 million customers, $3.1 billion of originations; the 10-K discloses 26 machine-learning models, 27.1 million linked accounts and warns that integrating generative AI 'may result in unintentional or unexpected outputs that are incorrect'.
- Dec 10, 2024
Gen Digital agrees to acquire MoneyLion for about $1 billion[4][2]
$82 per share in cash plus a contingent value right; Choubey said joining Gen would accelerate MoneyLion's vision through Gen's reach and ecosystem, bringing its personal financial management tools and embedded marketplaces to Gen's users.
- Jul 10, 2024
CEO: generative AI search in beta, 'machine learning is a way of life'[3]
Choubey described AI-driven matching on prefilled identity graphs, a generative AI search letting consumers query their own transaction data, and 'self-driving finance' modules expected within 12 months; MoneyLion's target was 25% of all financial product purchase decisions within three years.
- Sep 22, 2021
MoneyLion lists on the NYSE via Fusion Acquisition Corp.[1]
The business combination made MoneyLion Technologies a public company trading as ML; the company, founded in 2013, is headquartered in New York.
Where does MoneyLion use AI today?
| System | What it does | Status | Use case |
|---|---|---|---|
| Engine offer matching[1][8] | 26 machine-learning models score linked-account data to personalise financial product offers across the marketplace; Gen calls Engine its AI matching layer and now serves offers inside Microsoft Copilot and MSN AI. | In production | Generative & agentic AI |
| Generative AI search ('talk to your money')[3] | A generative AI-powered search over a consumer's linked transaction data, in broad beta in July 2024 with full launch planned for that summer; no later usage figures have been disclosed. | Rolling out | Customer-facing chatbots |
| Instacash and credit products[8][1] | MoneyLion's personal financial management portfolio, led by Instacash advances and Credit Builder, delivered record originations in Gen's fiscal Q4 2026; the 10-K describes its models generating predictions and insights from transaction data for its products. | In production | Credit scoring & underwriting |
| Financial Scan in Norton 360[8][9] | A financial-health and monitoring feature built on MoneyLion AI (MoneyLion Found Money), in beta in Norton 360 and Norton Money in May 2026 and rolling out across Gen's largest markets from August 2026. | Rolling out | Fraud detection |
| Cash-flow forecasting[9] | Gen says MoneyLion is moving from managing today's financial moment to anticipating income and bills, identifying shortfalls early and guiding customers to the right action. | Announced | Generative & agentic AI |
| Generative AI risk disclosure[1] | MoneyLion's 10-K lists AI and ML integration as a risk, noting generative AI outputs may be incorrect and that regulatory frameworks for AI and open banking remain uncertain. | In production | AI governance (general) |
| Agent Trust Hub and Sage[8][9] | Gen's security framework for consumers interacting with autonomous AI agents (prompt-injection detection, agent skill scanning) and its open-source Sage agent-security engine sit alongside MoneyLion's financial products in the Gen membership. | Rolling out | Cybersecurity |
Use-case links open the tracker's rules-by-use-case matrix: which documents govern each system type.
What has MoneyLion disclosed in numbers?
| Metric | Value | As of |
|---|---|---|
| Machine-learning models / insights per customer | 26 models; about 12,000 insights per customer from billions of daily data points[1] | Dec 31, 2024 |
| Linked bank accounts / consumer profiles | 27.1 million linked accounts; over 60 million unique profiles[1] | Dec 31, 2024 |
| 2024 results (final as a listed company) | revenue $545.9 million (+29%); net income $9.1 million; 20.4 million customers; $3.1 billion originations[2] | Dec 31, 2024 |
| Acquisition price | $82 per share in cash, about $1 billion, plus a $23 CVR in Gen stock[5] | Apr 17, 2025 |
| Connected financial accounts under Gen | 107 million (Q4 fiscal 2026, +36%); 110 million by August 2026, from 75 million at acquisition[8][9] | Aug 6, 2026 |
| Engine marketplace | nearly 400 million annual inquiries; revenue tripled over three years; $500 million annual run rate[8][9] | Aug 6, 2026 |
| CFPB settlement | $1.75 million, distributed to military borrowers from December 2017 to October 2024[7] | Nov 21, 2025 |
| Full-time employees | 575, about 51% in Kuala Lumpur and 20% in New York[1] | Dec 31, 2024 |
“Machine learning is a way of life at MoneyLion.”[3]
Dee Choubey · Co-Founder and CEO, MoneyLion · Jul 10, 2024
“Each account unlocks monetization through Engine-personalized offers, credit cross-sell and richer data that improves our AI matching layer.”[8]
Vincent Pilette · CEO, Gen Digital · May 7, 2026
“MoneyLion is evolving from managing today's financial moment to helping customers stay ahead of the next one, anticipating income and bills, identifying potential shortfalls early, and guiding them towards the right action.”[9]
Vincent Pilette · CEO, Gen Digital · Aug 6, 2026
“While we disagree with the CFPB’s allegations, we are glad to put this matter behind us and focus on continuing to help Americans improve their financial lives.”[7]
MoneyLion · Company statement on the CFPB settlement · Nov 21, 2025
Who runs AI at MoneyLion?
Which regulators govern MoneyLion's AI?
| Authority | Why it matters here | Documents |
|---|---|---|
| CFPB | MoneyLion's 10-K says it is subject to CFPB regulation under ECOA, FCRA, TILA and the Military Lending Act; the CFPB's 2022 lawsuit over MLA charges settled for $1.75 million in November 2025, and its model-driven credit decisions fall under Regulation B adverse-action rules. | ECOA / Regulation B adverse action (15 U.S.C. 1691(d); 12 CFR 1002.9) CFPB Circular 2022-03 |
| OCC | RoarMoney deposit accounts are issued by Pathward, N.A., a nationally chartered bank, so MoneyLion is a fintech third party within the OCC's third-party risk guidance for the bank. | OCC Bulletin 2023-17 |
| SEC | MoneyLion's own 10-K (February 2025) disclosed generative-AI output risk as a risk factor, and since April 2025 its AI claims appear in the filings and earnings calls of its NASDAQ-listed parent Gen Digital. | Investor Advisory Committee AI disclosure recommendation |
Linked authorities have a page in the AI Regulation Tracker; the others are named for completeness and not yet tracked.
What does the public record suggest about MoneyLion's AI strategy?
Analysis by BankingNewsAI from the sources cited on this page. Observations, not advice.
01
The asset Gen bought is the data loop, not the bank account
Gen's own description of MoneyLion is that each connected account 'improves our AI matching layer'; connected accounts (110 million) and Engine inquiries (about 400 million a year) are the metrics it reports, not deposits.
02
AI distribution now runs through Microsoft, not just the MoneyLion app
Engine became the financial-offer provider inside Microsoft Copilot Discovery feeds and MSN AI in 2026, which puts MoneyLion's matching models in front of consumers who never open its app.
03
The generative search of 2024 has no disclosed follow-up
Choubey's 'talk to your money' search was in broad beta in July 2024 with a summer launch planned; neither MoneyLion's 10-K nor Gen's calls have since reported usage, so its status is unclear.
04
The enforcement case was about fees, and ended as the regulator wound down
The CFPB's Military Lending Act suit concerned membership fees and cancellation, not models; it settled for $1.75 million in November 2025, in what Reuters called possibly one of the agency's final actions, after a partial dismissal earlier that year.
05
Ownership changed the disclosure regime
Since delisting in April 2025, MoneyLion's AI metrics come only through Gen Digital's segment commentary; the detailed model counts and linked-account figures date from its last 10-K and will not be updated at that granularity.
How does MoneyLion use AI?
MoneyLion's last 10-K describes 26 machine-learning models that ingest billions of transaction data points a day from 27.1 million linked bank accounts and over 60 million consumer profiles, generating about 12,000 insights per customer. Those insights drive personalised product recommendations in the app and power Engine, the embedded marketplace that matches consumers to loans, cards, deposits and insurance from partners. Gen Digital, its owner since 2025, calls Engine its 'AI matching layer' and uses MoneyLion AI in Norton's Financial Scan.
Who owns MoneyLion?
Gen Digital (NASDAQ: GEN), the owner of Norton, Avast and LifeLock, completed its acquisition of MoneyLion on April 17, 2025, paying $82 per share in cash, about $1 billion, plus a contingent value right worth $23 in Gen stock if Gen's shares average at least $37.50 for 30 trading days before April 17, 2027. MoneyLion's NYSE listing (ML) ended that day; it now reports within Gen's Trust-Based Solutions segment.
Is MoneyLion a bank?
No. MoneyLion's RoarMoney accounts are FDIC-insured demand deposit accounts issued by Pathward, N.A., a nationally chartered bank; MoneyLion provides the app, the Instacash advances and the marketplace. It is supervised by the CFPB as a consumer financial services company and is a subsidiary of Gen Digital.
What happened with the CFPB lawsuit against MoneyLion?
The CFPB sued MoneyLion in September 2022, alleging that membership fees combined with interest pushed loans to service members and their families above the Military Lending Act's 36% cap and that members could not cancel until loans were repaid. After an agreement in principle on October 15, 2025, a $1.75 million settlement was filed on November 21, 2025, paid pro rata to military borrowers from December 2017 to October 2024; MoneyLion must allow cancellation with unpaid balances and did not admit wrongdoing.
How big is MoneyLion?
In 2024, its final year as a listed company, MoneyLion reported revenue of $545.9 million (up 29%), net income of $9.1 million, 20.4 million total customers and $3.1 billion of originations, with 575 employees. Under Gen Digital it grew revenue more than 40% in fiscal 2026, reached 110 million connected financial accounts by August 2026 and Engine passed a $500 million annual revenue run rate.
Does MoneyLion use generative AI?
Yes, with limited disclosure. In July 2024 CEO Dee Choubey said a generative AI-powered search letting consumers ask questions about their own spending was in broad beta, and MoneyLion's 10-K warns that integrating more generative AI 'may result in unintentional or unexpected outputs that are incorrect'. Gen Digital has not reported usage figures for it since the acquisition; Gen's AI commentary focuses on Engine matching and agent security.
- MoneyLion Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2024
- MoneyLion Announces Fourth Quarter and Full Year 2024 Results
- MoneyLion doubles down on AI to bolster customer experience
- Gen Digital to acquire MoneyLion in $1B deal
- Gen Completes Acquisition of MoneyLion, Accelerating the Company's Leadership in Financial Wellness
- MoneyLion, CFPB agree to settle Biden-era allegations of unfair charges on military personnel
- US CFPB settles with MoneyLion as enforcement activity winds down
- Gen Digital (GEN) Q4 2026 Earnings Transcript
- Gen Digital (GEN) Q1 2027 Earnings Call Transcript
Neobank
BNPL & lending
Payments
Card network
Brokerage
Business finance & infrastructure
When MoneyLion moves on AI, you'll read it here first.
when a bank, fintech or regulator moves on AI, it is in the next morning's brief · six sourced stories · 7 am ET · free
plus every tracker, bank and agent page update, the morning after · leave any morning