Agent-first retail brokerage: an AI companion (Tori) built on the trading data of 40 million registered users, user-connected AI agents trading inside ring-fenced sub-portfolios, and MCP connectors that put a live portfolio inside Claude, ChatGPT and Grok.
How is eToro using AI?
eToro's AI strategy centres on Tori, an AI investing companion relaunched April 16, 2026 with persistent memory, real-time X sentiment via xAI's Grok 4.2 and conversational set-up of Agent Portfolios, ring-fenced sub-portfolios (from $200) where a user's own AI agent trades via a scoped API key. A July 2026 app rebuild made Tori proactive and added agents that trade 24/7; October 2026 MCP connectors put portfolios inside Claude, ChatGPT and Grok. eToro had 4.28 million funded accounts at June 30, 2026 and 2025 net contribution of $868 million.
Category
Brokerage
Founded
2007
Headquarters
Bnei Brak, Israel
Licence and supervision
Group of regulated entities: eToro (UK) Ltd authorised by the FCA (583263); eToro (Europe) Ltd by CySEC; ASIC in Australia; MAS in Singapore; ADGM FSRA in the UAE; FSA Seychelles; eToro USA Securities Inc. is an SEC-registered broker-dealer and FINRA/SIPC member; eToro USA LLC is a FinCEN-registered MSB with state money-transmitter licences; eToro NY LLC holds a New York BitLicense.
Scale
4.28 million funded accounts and $19.2 billion assets under administration at June 30, 2026; net contribution of $868 million in 2025
Flagship platform
Tori (AI investing companion) and Agent Portfolios
AI leadership
Yoni Assia · Guy Barkat · Shay Heffetz
- Tori, eToro's AI companion, was relaunched April 16, 2026 with persistent memory across sessions, real-time market sentiment from X powered by Grok 4.2, and conversational creation of Agent Portfolios; eToro's disclaimer says Tori offers educational content and general insights and does not provide investment advice.
- Agent Portfolios, launched in beta on March 26, 2026, are dedicated sub-portfolios funded with a user-chosen budget (minimum $200) and a scoped API key so a user's own agent, 'a Python script, an LLM-powered agent, a custom trading bot', can open and close positions only within that portfolio while the main portfolio stays under direct control.
- The July 7, 2026 'AI-first' app rebuild made Tori proactive (surfacing portfolio insights and reasons for price moves unprompted), extended it to WhatsApp and Apple Watch, added sub-accounts, the etoro edge desktop platform, and agent-powered portfolios that investors can build or copy; CEO Yoni Assia told CNBC on August 11, 2026 that customers are using AI agents to trade 24/7 in their accounts.
- On October 8, 2026 eToro launched MCP connectors for Claude, ChatGPT, Grok and Grok Bot, giving assistants read-only or read-and-act access to a user's real holdings with every action proposed for approval; eToro's Retail Investor Beat found 56% of retail investors already use or are open to using AI tools to pick or alter investments.
- The etoro App Store (April 14, 2026) and builders portal give developers access to eToro's APIs, agent skills, MCP server and CLI tooling; the August 7, 2025 AI programme first offered an eToro MCP, agent services and AI tools to Popular Investors, alongside the BullAware acquisition.
- Alpha Portfolios, launched May 28, 2025, are seven quant strategies built with machine learning on eToro's proprietary retail trading data from 40 million registered users, rebalanced monthly; three directional and four market-neutral long/short strategies.
- eToro's FY2025 Form 20-F (March 2, 2026) says it uses AI in Smart Portfolios and an 'AI-based investment assistant', warns that AI features 'may generate investment insights, trade suggestions, or portfolio recommendations that users rely upon', and names the EU AI Act (financial-services obligations from August 2026), US state AI laws and the FCA's Consumer Duty as compliance exposures.
- eToro listed on Nasdaq on May 14, 2025 after pricing at $52 (above the $46-50 range), raising about $310 million at a $4.2 billion valuation; 2025 net contribution was $868 million (+10%) with GAAP net income of $216 million; Q2 2026 net contribution was $229 million with 4.28 million funded accounts, and eToro agreed to buy US broker TradeZero for up to $231 million.
What is Tori (AI investing companion) and Agent Portfolios?
Tori, introduced in August 2025 as an AI companion answering questions and surfacing personalised insights, was relaunched on April 16, 2026 with persistent memory, real-time X sentiment powered by xAI's Grok 4.2, and the ability to create AI-driven Agent Portfolios through conversation. Agent Portfolios (beta from March 26, 2026) let a user fund a dedicated sub-portfolio from $200 and connect any AI agent via a scoped API key that can open and close positions only inside that portfolio. The July 7, 2026 app rebuild made Tori proactive, available on WhatsApp and Apple Watch, and let investors build or copy agents that trade around the clock. eToro says Tori does not provide investment advice.[6][1][2][3]
What has eToro done on AI, and when?
- Oct 8, 2026
MCP connectors for Claude, ChatGPT, Grok and Grok Bot[4]
Investors bring their live eToro account into AI assistants with read-only or read-and-act access; actions are proposed for approval and funding stays inside eToro.
- Aug 11, 2026
- Jul 7, 2026
New AI-first app; agents trade around the clock[3]
Rebuilt app with proactive Tori, WhatsApp and Apple Watch access, sub-accounts, etoro edge desktop platform and agent-powered portfolios investors can build or copy.
- Apr 16, 2026
Tori relaunched with Grok 4.2 and persistent memory[1]
Real-time X sentiment, memory of a user's portfolio and conversations, and conversational creation of Agent Portfolios.
- Apr 14, 2026
etoro App Store and builders portal[5]
Marketplace for third-party and user-built trading and analytics apps with access to APIs, agent skills, MCP server and CLI tooling.
- Mar 26, 2026
Agent Portfolios beta[2]
Users connect their own AI agent to a dedicated sub-portfolio (from $200) via a scoped API key; a beta developer ran a VIX-triggered rotation strategy inside a $1,000 portfolio.
- Mar 2, 2026
Form 20-F sets out AI products and risks[11]
Discloses AI in Smart Portfolios and an AI investment assistant, planned automated trading tools via marketplace and APIs, and exposure to the EU AI Act, US state AI laws and FCA Consumer Duty.
- Feb 17, 2026
FY2025 results: 'accelerated product innovation and AI adoption'[8]
Net contribution $868 million (+10%), GAAP net income $216 million (+12%), 3.85 million funded accounts; Assia says AI and on-chain infrastructure are reshaping investing.
- Aug 7, 2025
AI programme unveiled: Tori, MCP, API tools, BullAware[6]
eToro announces AI tools and APIs for Popular Investors (an eToro MCP, agent-based services, custom apps), an open marketplace, the Tori AI companion and the BullAware acquisition.
- May 28, 2025
Alpha Portfolios launch[7]
Seven AI-powered long/short strategies built with machine learning on eToro's anonymised retail trading data, rebalanced monthly with updated AI signals.
- May 13, 2025
eToro prices its Nasdaq IPO at $52[13]
Above the $46-50 range; about $310 million raised at a $4.2 billion valuation, trading as ETOR from May 14, 2025.
Where does eToro use AI today?
| System | What it does | Status | Use case |
|---|---|---|---|
| Tori AI investing companion[1][3] | Conversational assistant with persistent memory and Grok 4.2-powered X sentiment that surfaces portfolio insights proactively, on mobile, WhatsApp and Apple Watch; positioned as educational, not advice. | In production | Customer-facing chatbots |
| Agent Portfolios[2][3] | Ring-fenced sub-portfolios where a user-connected AI agent trades via a scoped API key within a set budget; rolled out gradually from March 2026 and extended in July 2026 to agents investors can build or copy. | In production | Generative & agentic AI |
| MCP connectors and MCP server[4][5] | Connectors for Claude, ChatGPT, Grok and Grok Bot with read-only or approval-gated read-and-act access; an eToro MCP server and agent skills for builders. | In production | Generative & agentic AI |
| Alpha Portfolios and AI in Smart Portfolios[7][11] | Machine-learning strategies trained on proprietary retail trading data; the 20-F confirms AI use in Smart Portfolios. | In production | Trading & capital markets |
| xAI Grok 4.2 and licensed AI models[1][11] | Tori's X sentiment runs on Grok 4.2; the 20-F says eToro may license third-party AI technologies, some open source, and flags IP, data-rights and accuracy risks. | In production | Third-party & vendor AI |
| AI regulatory compliance programme[11] | The 20-F says regulatory frameworks may require safeguards, explainability and human oversight for AI-driven investment features, citing the EU AI Act, US state laws and the FCA's Consumer Duty. | In production | AI governance (general) |
| AI-enabled fraud threats[11] | The 20-F warns that threat actors may use AI for phishing, deepfakes or voice cloning to bypass biometric and identity-verification defences. | In production | Cybersecurity |
Use-case links open the tracker's rules-by-use-case matrix: which documents govern each system type.
What has eToro disclosed in numbers?
| Metric | Value | As of |
|---|---|---|
| Funded accounts | 4.28 million (+18% YoY)[9] | Jun 30, 2026 |
| Net contribution 2025 / Q2 2026 | $868 million (+10%) / $229 million (+9%)[8][9] | Jun 30, 2026 |
| GAAP net income | $216 million (2025); $53 million (Q2 2026, +77%)[8][9] | Jun 30, 2026 |
| Agent Portfolio minimum budget | $200[2] | Mar 26, 2026 |
| Retail investors using or open to AI tools for investing (eToro survey) | 56%[4] | Oct 8, 2026 |
| Registered users whose data trains Alpha Portfolios | 40 million[7] | May 28, 2025 |
| IPO | $52 per share, about $310 million raised, $4.2 billion valuation[13] | May 13, 2025 |
| TradeZero purchase consideration | up to $231 million[10] | Aug 11, 2026 |
| Regulated entities | FCA (583263), CySEC, ASIC, MAS, ADGM FSRA, Seychelles FSA; SEC/FINRA broker-dealer, FinCEN MSB and NY BitLicense in the US[12] | Apr 28, 2026 |
“It's not the investor or the AI, it's both, with the investor always in control.”[4]
Yoni Assia · Co-founder and CEO, eToro · Oct 8, 2026
“Our AI is built on the real decisions and track records of millions of investors. An intelligence that's hard to replicate.”[3]
Yoni Assia · Co-founder and CEO, eToro · Jul 7, 2026
“But what sets these portfolios apart is how we've combined AI with one of the largest retail trading datasets in the world – an edge that few others have.”[7]
Shay Heffetz · Director of Quantitative Investment Strategies, eToro · May 28, 2025
“It is an important step towards an agentic trading experience built around clear boundaries, transparency and approval.”[4]
Guy Barkat · Director of API Partnerships, eToro · Oct 8, 2026
Who runs AI at eToro?
Which regulators govern eToro's AI?
| Authority | Why it matters here | Documents |
|---|---|---|
| UK (BoE / PRA / FCA) | eToro (UK) Ltd is FCA-authorised (583263); the 20-F names the FCA's Consumer Duty and AI guidance as obligations on Tori and agent features offered to UK users. | FCA AI Update (Apr 2024) FCA FS25/5 |
| EU AI Act | eToro (Europe) Ltd serves EU clients under CySEC; the 20-F cites AI Act obligations for financial-services AI from August 2026 and ESMA has warned firms on AI in investment services. | Regulation (EU) 2024/1689 ESMA AI statement ESMA35-335435667-5924 |
| ESMA | ESMA's 2024 statement on AI in investment services applies to Tori's insights and agent-executed trades for EU retail clients. | ESMA AI statement ESMA35-335435667-5924 |
| SEC | eToro USA Securities is an SEC-registered broker-dealer and eToro files a 20-F; SEC disclosure expectations on AI and its examination priorities cover AI-driven recommendations to retail investors. | Investor Advisory Committee AI disclosure recommendation Division of Examinations FY2026 Priorities |
| FINRA | eToro USA Securities is a FINRA member; FINRA's generative-AI notice and 2026 oversight report address AI tools that generate investment content or execute for customers. | FINRA Regulatory Notice 24-09 2026 FINRA Annual Regulatory Oversight Report |
| NY DFS | eToro NY LLC holds a New York BitLicense and money-transmitter licence; NYDFS AI cybersecurity and frontier-model guidance apply. | DFS AI Cybersecurity Industry Letter (Oct 2024) |
Linked authorities have a page in the AI Regulation Tracker; the others are named for completeness and not yet tracked.
What does the public record suggest about eToro's AI strategy?
Analysis by BankingNewsAI from the sources cited on this page. Observations, not advice.
01
eToro lets users bring their own agent rather than selling one
Agent Portfolios and the MCP connectors give a user's own agent scoped execution rights; eToro supplies the sandbox, budget cap and approval gate, which shifts strategy risk to the user while keeping execution on-platform.
02
Tori is framed as education to stay outside advice rules
Every Tori release carries a no-investment-advice disclaimer, and the 20-F acknowledges AI outputs users 'rely upon'. The line between insight and recommendation is where ESMA, the FCA's Consumer Duty and FINRA will look.
03
The data moat is the pitch, not the model
Alpha Portfolios and Tori are presented as built on 40 million users' trading decisions; the models themselves (and Grok 4.2 for sentiment) are licensed or undisclosed, a dependency the 20-F lists as a risk.
04
No adoption figures for agents or Tori have been published
eToro reports funded accounts and net contribution but not how many Agent Portfolios exist or how much volume agents trade; the CEO's '24/7' remark on CNBC is the only usage claim.
05
AI launches track the super-app build-out
AI features arrived alongside sub-accounts, a desktop platform, self-custody wallets and the TradeZero deal; AI is one of four strategic pillars (trading, investing, wealth, neo-banking), not a standalone line.
What is eToro's Tori AI?
Tori is eToro's AI investing companion. Introduced in August 2025 and relaunched April 16, 2026, it has persistent memory of a user's portfolio and conversations, real-time market sentiment from X powered by xAI's Grok 4.2, and can set up Agent Portfolios through conversation. Since the July 7, 2026 app rebuild it proactively surfaces portfolio insights and is available on WhatsApp and Apple Watch. eToro states that Tori provides educational content and general market insights, not investment advice.
Can an AI agent trade for you on eToro?
Yes, within limits. Agent Portfolios, in beta from March 26, 2026, are dedicated sub-portfolios funded with a budget of at least $200 and connected to the user's own AI agent through a scoped API key; the agent can open and close positions only inside that portfolio. The July 2026 app added agents investors can build or copy, and CEO Yoni Assia told CNBC on August 11, 2026 that customers are using AI agents to trade 24/7 in their accounts.
Does eToro work with ChatGPT, Claude or Grok?
Yes. On October 8, 2026 eToro launched MCP connectors for Claude, ChatGPT, Grok and Grok Bot that bring a user's live holdings, balances and performance into those assistants, with read-only or approval-gated read-and-act access and no API keys. Tori's X sentiment feature runs on xAI's Grok 4.2, and eToro's builders portal exposes an MCP server, agent skills and CLI tooling to developers.
Is eToro regulated?
eToro is a group of regulated entities: eToro (UK) Ltd is authorised by the FCA, eToro (Europe) Ltd by CySEC, with further authorisations from ASIC, MAS, ADGM's FSRA and the Seychelles FSA. In the US, eToro USA Securities Inc. is an SEC-registered broker-dealer and FINRA/SIPC member, eToro USA LLC is a FinCEN-registered MSB with state licences, and eToro NY LLC holds a New York BitLicense and money-transmitter licence.
What are eToro's Alpha Portfolios?
Seven AI-powered investment strategies launched May 28, 2025, built with machine-learning models that mine eToro's anonymised retail trading data from 40 million registered users for patterns and behavioural inefficiencies. They include three directional long/short strategies (Momentum L-S, OutSmartNSDQ, NasdaqAI-Inverse) and market-neutral strategies (Sector Neutral, Sector Gurus, with 2x leveraged versions), rebalanced monthly.
What does eToro say about AI risks?
Its FY2025 Form 20-F (March 2, 2026) says AI features including the AI investment assistant and planned automated trading tools may generate insights, trade suggestions or recommendations users rely on; that regulators may require safeguards, explainability and human oversight; that the EU AI Act's financial-services obligations apply from August 2026 with fines up to 7% of turnover; and that AI-enabled phishing, deepfakes and voice cloning threaten its identity defences.
How big is eToro?
At June 30, 2026 eToro had 4.28 million funded accounts (up 18%) and $19.2 billion of assets under administration; Q2 2026 net contribution was $229 million and GAAP net income $53 million. For 2025 net contribution was $868 million and GAAP net income $216 million. eToro listed on Nasdaq in May 2025 at $52 a share and agreed in August 2026 to acquire US broker TradeZero for up to $231 million.
- etoro's AI investing companion Tori gets real-time X intelligence, powered by Grok 4.2
- For the First Time, You Can Let Your AI Agent Trade for You
- etoro launches new app: AI-first, smart, and social
- Your AI already runs your day. Now it knows your portfolio.
- etoro launches etoro App Store, its AI-enabled application ecosystem for trading and investing
- eToro leverages AI to redefine social investing
- eToro unveils Alpha Portfolios: AI-powered investment strategies built on proprietary retail trading data
- etoro Reports Fourth Quarter and Full Year 2025 Results
- etoro Reports Second Quarter 2026 Results
- etoro to Acquire TradeZero to Accelerate US Expansion
- eToro Group Ltd. Annual Report on Form 20-F for fiscal 2025
- etoro launches upgraded Club subscription to unlock Platinum+ tier benefits (regulatory notes)
- Stock and crypto trading site eToro prices IPO at $52 per share ahead of Nasdaq debut
- eToro CEO: Customers are using AI agents to trade 24/7 in their accounts (video)
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