National Bank Holdings Corporation competitors
and the alternatives

Last updated Oct 19, 2026 · 8 peers · 59 sources cited

Who are National Bank Holdings Corporation's competitors, and what are the alternatives?

National Bank Holdings' 2025 10-K, filed February 24, 2026, says its markets in Colorado, the greater Kansas City region, Texas, Utah, Wyoming, New Mexico and Idaho are 'highly competitive and quite fragmented', with large out-of-state national and super-regional banks controlling the majority of deposits. Its own table puts the top three competitors' combined deposit share at 50% in Denver, 51% in Kansas City, 60% in Dallas and 69% in Salt Lake City (June 30, 2025). In Colorado, where it operates as Community Banks of Colorado, NBH Bank held $3.62 billion of deposits in 36 offices (2.01%, 13th), behind Wells Fargo (18.13%), FirstBank (12.33%), JPMorgan Chase (12.29%) and U.S. Bank (9.99%) (FDIC); FirstBank's customers moved to PNC in June 2026. In Kansas City, as Bank Midwest, it held 1.83% against UMB's 35.7% and Commerce's 10.03%. Vista Bancshares, acquired January 7, 2026, added 11 banking centers in Dallas-Fort Worth, Austin and Lubbock, where Frost and Texas Capital are larger. The 10-K names fintechs and online banks among its competitors; for 2UniFi, its digital small-business platform, the direct rivals are digital lenders and accounts such as Live Oak Express, Bluevine and Square, and for consumers, Chime. NBHC says it competes through bankers who know their clients and an advisory approach to small and mid-sized businesses.[1][2][3][4][5][6][7][8][9]

Data as of Oct 19, 2026 · National Bank Holdings profile updated Oct 13, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown

What does National Bank Holdings say about its competition?

"The banking landscape in our primary markets of Colorado, the greater Kansas City region, Texas, Utah, Wyoming, New Mexico and Idaho is highly competitive and quite fragmented, with many small banks having limited market share while the large out-of-state national and super-regional banks control the majority of deposits and profitable banking relationships. We compete actively with national, regional and local financial services providers, including: banks, thrifts, credit unions, mortgage companies, finance companies, trust companies and fintechs."[1]

"Competition among providers of financial products and services continues to increase, with consumers having the opportunity to select from a variety of traditional brick and mortar banks and nontraditional alternatives, such as online banks and fintechs. Competition among providers is based on many factors. The primary factors driving commercial and consumer competition for loans and deposits are interest rates, the fees charged, client service levels and the range of products and services offered. In addition, other competitive factors include the location and hours of our banking centers, the client service orientation of our associates and the availability of digital banking products and services."[1]

"We believe the most important of these competitive factors that determine our success are our consumer bankers' focus on knowing their individual clients in order to best meet their financial needs and our business and commercial bankers' focus on small- to medium-sized businesses with an advisory approach that emphasizes understanding the client's business and offering a complete array of loan, deposit and treasury management products and services through our banking centers and our digital banking platform. We recognize that there are banks and other financial services companies with which we compete that have greater financial resources, access to more capital and higher lending capacity and offer a wider range of deposit and lending instruments." (2025 Form 10-K, filed February 24, 2026.)[1]

Who competes with National Bank Holdings in each of its businesses?

Business lineCompetitorTypeWhy it competes
Home region: Colorado and the Front Range (Community Banks of Colorado)Wells FargoBankThe largest holder of Colorado deposits at June 30, 2025, with $32.65 billion (18.13%) in 120 offices, and 20.95% of the Denver market; one of the out-of-state national banks NBHC's 10-K says control the majority of deposits.[2][10][1]
Home region: Colorado and the Front Range (Community Banks of Colorado)PNC (FirstBank)BankFirstBank, second in Colorado with 12.33% of state deposits in 82 offices at June 30, 2025, was bought by PNC, which converted FirstBank's 780,000 customers and 95 branches in June 2026.[2][3]
Home region: Colorado and the Front Range (Community Banks of Colorado)JPMorgan ChaseBankHeld $22.13 billion of Colorado deposits (12.29%) in 105 offices and 14.62% of the Denver market at June 30, 2025 (FDIC).[2][10]
Home region: Colorado and the Front Range (Community Banks of Colorado)U.S. BankBankHeld 9.99% of Colorado deposits in 103 offices and 12.69% of the Denver market at June 30, 2025 (FDIC).[2][10]
Home region: Colorado and the Front Range (Community Banks of Colorado)UMB BankBankRan 28 Colorado offices with $5.25 billion of deposits (2.91%) at June 30, 2025, fifth in the Denver market with 4.20%, ahead of NBH Bank's 2.05%.[2][10]
Home region: Colorado and the Front Range (Community Banks of Colorado)BOK FinancialBankHeld $2.93 billion of Denver-area deposits in 13 offices at June 30, 2025, eighth in the market and ahead of NBH Bank's $2.22 billion in seven; BOK's 10-K puts its Denver share at about 3%.[10][11]
Home region: Colorado and the Front Range (Community Banks of Colorado)FirstSun (Sunflower Bank)BankA fellow Denver-headquartered acquirer; its Sunflower Bank ran 11 Colorado offices at June 30, 2025, and it closed the First Foundation merger on April 1, 2026.[2][12]
Commercial banking in Kansas City (Bank Midwest) and Texas (Vista and Hillcrest)UMBBankThe largest bank in the Kansas City market with $35.57 billion of deposits (35.7%) in 35 offices at June 30, 2025, against NBH Bank's $1.83 billion (1.83%) in 22 (FDIC).[4]
Commercial banking in Kansas City (Bank Midwest) and Texas (Vista and Hillcrest)Commerce BankBankSecond in Kansas City with $9.99 billion of deposits (10.03%) in 39 offices at June 30, 2025 (FDIC).[4]
Commercial banking in Kansas City (Bank Midwest) and Texas (Vista and Hillcrest)Central BancompanyBankIts Central Trust Bank ran 47 Kansas City-area offices with $2.82 billion of deposits at June 30, 2025, more offices than any other bank in the market (FDIC).[4]
Commercial banking in Kansas City (Bank Midwest) and Texas (Vista and Hillcrest)Busey BankBankAfter buying Leawood, Kansas-based CrossFirst, Busey held $2.17 billion of Kansas City-area deposits in three offices at June 30, 2025, ahead of NBH Bank's $1.83 billion.[4][13]
Commercial banking in Kansas City (Bank Midwest) and Texas (Vista and Hillcrest)Frost BankBankRan 65 Dallas-Fort Worth offices with $10.42 billion of deposits at June 30, 2025; Vista Bank, which NBHC acquired in January 2026, held $1.55 billion in six DFW offices (FDIC).[14][5]
Commercial banking in Kansas City (Bank Midwest) and Texas (Vista and Hillcrest)Texas CapitalBankThe Dallas commercial bank held $13.12 billion of Dallas-Fort Worth deposits in five offices at June 30, 2025, in a market where NBHC's 10-K puts the top three competitors' combined share at 60%.[14][1]
Digital small-business banking and SBA lending (2UniFi)Live Oak BankBank2UniFi's first product was a fully automated SBA working-capital loan; Live Oak Express makes SBA loans under $350,000 on an AI-native origination platform and originated $82 million in the second quarter of 2026.[15][6][16]
Digital small-business banking and SBA lending (2UniFi)BluevineFintechA digital small-business bank account and credit line of the kind NBHC's 10-K calls fintech competition; Bluevine had about 175,000 active small-business customers and $2.1 billion of deposits in June 2026 and agreed to be acquired by Valley National in September 2026.[1][7][17]
Digital small-business banking and SBA lending (2UniFi)Square (Block)Payments companyBlock's 10-K lists banks that provide payment processing, checking, savings, loans and payroll among Square's competitors; 2UniFi offers small businesses digital payment tools, deposits and loans.[8][1]
Consumer deposits and online bankingChimeFintechNBHC's 10-K names online banks and fintechs as the nontraditional alternatives consumers can choose; Chime's 10-K claims a significant cost advantage over traditional banks, and it had 10.4 million active members at June 30, 2026.[1][18][9]
Consumer deposits and online bankingCredit unions in its marketsCredit unionNBHC's 10-K lists credit unions among the national, regional and local providers it actively competes with.[1]
Trust and wealth management (Bank of Jackson Hole Trust)Commerce TrustBankNBHC's 10-K names trust companies among its competitors; its trust and wealth business, run under the Wyoming charter as Bank of Jackson Hole Trust, had $1.3 billion of assets under management at December 31, 2025, while Commerce reports $94.5 billion of trust assets.[1][19]

How do the AI and digital offerings of National Bank Holdings's competitors compare?

National Bank Holdings first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.

CompanyAI or digital offeringOn the record (our profiles)Latest dated AI move
National Bank Holdings Corporation (this page)Not disclosedIndex 2 (#115); 8 use cases, 6 in production8-K: $4.0 million impairment on a FinTech partnership investment (Oct 1, 2026)[20]
Wells FargoFargo virtual assistant: more than 1 billion interactions in under three years (March 2026)[21]Index 88.8 (#7); 16 use cases, 13 in productionQ3 2026 call: AI agents in code, marketing, cyber, underwriting (Oct 13, 2026)[22][23]
PNC (FirstBank)Rebuilt PNC Mobile app built with its agentic development system (July 2026)[24]Index 68.2 (#38); 14 use cases, 8 in productionHead of ATM Banking hired with an AI mandate (Sep 25, 2026)[25]
JPMorgan ChaseLLM Suite: 150,000 weekly users (February 2026)[26]Index 89 (#6); 15 use cases, 8 in productionQ3 2026 call: outside AI agents stay blocked; AI spend put near $700 million (Oct 13, 2026)[27][28][29]
U.S. BankA chief AI officer, Prashant Mehrotra, leading strategy and execution[30]Index 81.3 (#18); 18 use cases, 16 in productionVenkatachari: from proving AI to industrializing it (Oct 7, 2026)[31]
UMB BankIntegration first: the Heartland systems conversion[32][33][34]Index 47.9 (#61); 10 use cases, 9 in production'Playing with the big boys' (Aug 20, 2026)[35]
BOK FinancialNot disclosedIndex 41.8 (#69); 6 use cases, 4 in production18th for customer reputation (Aug 17, 2026)[36]
FirstSun (Sunflower Bank)Not disclosedIndex 2.1 (#113); 5 use cases, 1 in productionFirst Foundation customers move to Sunflower systems (Sep 21, 2026)[37]
UMBMachine learning deployed across the organization, per the CEO (Q1 2026 call)[38]Index 47.9 (#61); 10 use cases, 9 in production'Playing with the big boys' (Aug 20, 2026)[35]
Commerce BankAI-driven receivables automation for commercial clients; an AI pillar in its data strategy[39]Index 34 (#84); 10 use cases, 6 in productionNolan & Associates acquisition completed (Oct 1, 2026)[40]
Central BancompanyPersonetics AI-driven insights in digital banking[41]Index 24.7 (#95); 11 use cases, 8 in productionQ2 2026 10-Q: $12 million of core modernisation capitalised (Aug 14, 2026)[42]
Busey BankGlia voice AI handling 61.5% of contact-center calls[43]Index 44.9 (#64); 13 use cases, 10 in productionQ2 2026 10-Q: AI named in forward-looking risks; headcount and data processing (Aug 6, 2026)[44]
Frost BankBlend digital account opening: completion rates up from 50% to 80% (August 2026)[45]Index 49.3 (#58); 9 use cases, 7 in productionBlend 'Ecosystem Expander' award (Aug 27, 2026)[46]
Texas CapitalRanger in-house AI platform used by about 80% of employees[47]Index 49.1 (#60); 12 use cases, 8 in productionChief risk officer departs; chief credit officer steps in (Sep 16, 2026)[48]
Live Oak BankAI-native SBA origination built with Casca, aimed at seven to ten days from application to funding[6]Index 53.1 (#54); 10 use cases, 6 in productionGlia names Live Oak a Catalyst Awards Pacesetter (Oct 8, 2026)[49]
BluevineAbout 80% of inbound customer inquiries contained by AI; more than 90% of new code AI-generated[17]7 use cases, 5 in productionLean Team Economy Report (Oct 7, 2026)[50]
Square (Block)Managerbot, an AI business agent for Square sellers[51]7 use cases, 6 in productionQ2 2026: Moneybot passes 1 million weekly engaged accounts (Aug 5, 2026)[52]
ChimeJade, an in-app AI financial partner available to some members[53]8 use cases, 6 in productionAgreement to acquire Stride Bank (Sep 8, 2026)[54]
Credit unions in its marketsNot disclosedNo profileNot disclosed
Commerce TrustActively exploring AI-enabled tools for trust, estate and investment work (2025 annual report)[39]Index 34 (#84); 10 use cases, 6 in productionNolan & Associates acquisition completed (Oct 1, 2026)[40]

Who should look beyond National Bank Holdings, and where?

If you areLook atWhy
Customers who want an AI virtual assistant in their banking appWells Fargo (Fargo) or Bank of America (Erica)NBHC discloses no customer-facing AI tool. Wells Fargo, Colorado's largest bank by deposits, says Fargo passed 1 billion interactions in under three years (March 2026), and Bank of America's Erica has helped more than 24.6 million clients.[1][2][21][55]
People who need branches outside Colorado, Kansas City, Texas, Utah, Wyoming, New Mexico and IdahoJPMorgan Chase or U.S. BankNBHC operates just over 90 banking centers, mainly in those seven markets (December 31, 2025). Chase reported 5,083 branches in 2025, and U.S. Bank runs 103 Colorado offices alone (June 30, 2025).[1][56][2]
Small businesses that want an SBA loan from a lender with an established digital processLive Oak Bank2UniFi's CEO said in July 2026 that many applications did not fit the bank's credit risk profile. Live Oak Express targets SBA loans under $350,000 on an AI-native platform meant to cut application-to-funding to seven to ten days.[57][6]
Small businesses that want a digital-only business accountBluevine2UniFi is still early, with 2026 revenue guided at $2 million to $4 million. Bluevine serves about 175,000 active small-business customers, says AI contains about 80% of inbound inquiries, and is being acquired by Valley National.[57][7][17]
Consumers who want a branchless, app-only checking accountChimeNBH Bank serves consumers through banking centers and online and mobile banking. Chime avoids branches, had 10.4 million active members at June 30, 2026, and offers some members Jade, an in-app AI financial partner.[1][9][53]

How much of each NBHC market do the three largest competitors hold?

From NBHC's own 2025 10-K (S&P Global data; deposits and shares as of June 30, 2025). The US figure is the average of the 20 largest MSAs.

MarketMarket depositsTop three competitors' combined sharePopulation growth, 2015 to 2025
Denver, CO$107.9 billion50%9.6%[1]
Kansas City, MO-KS$99.7 billion51%7.9%[1]
Austin, TX$69.3 billion47%33.1%[1]
Dallas, TX$420.8 billion60%20.3%[1]
Salt Lake City, UT$118.3 billion69%14.6%[1]
Jackson, WY-ID$2.9 billion78%7.7%[1]
Boise City, ID$17.9 billion49%27.2%[1]

Where does NBH Bank rank among Colorado banks?

Colorado deposits and offices at June 30, 2025 ($180.08 billion in total), summed by this site from the FDIC Summary of Deposits. FirstBank's customers moved to PNC in June 2026.

RankBankColorado depositsShareOffices
1Wells Fargo$32.65 billion18.13%120[2]
2FirstBank (now PNC)$22.20 billion12.33%82[2][3]
3JPMorgan Chase$22.13 billion12.29%105[2]
4U.S. Bank$17.99 billion9.99%103[2]
7UMB$5.25 billion2.91%28[2]
13NBH Bank$3.62 billion2.01%36[2]
14BOK Financial$3.34 billion1.86%14[2]
15Zions$3.29 billion1.83%33[2]

Who are National Bank Holdings' biggest competitors?

In Colorado, Wells Fargo, FirstBank (now part of PNC), JPMorgan Chase and U.S. Bank, which together held more than half of state deposits at June 30, 2025; in Kansas City, UMB and Commerce; in Texas, Frost and Texas Capital. NBHC's 10-K adds thrifts, credit unions, mortgage, finance and trust companies, online banks and fintechs.[2][4][14][1]

Is PNC a competitor of NBH Bank in Colorado?

Yes, since its FirstBank acquisition. FirstBank held 12.33% of Colorado deposits in 82 offices at June 30, 2025, and PNC converted FirstBank's 780,000 customers and 95 branches in June 2026. NBH Bank, as Community Banks of Colorado, held 2.01% in 36 offices. PNC rebuilt its mobile app with its agentic development system in July 2026.[2][3][24]

Who competes with NBH Bank in Kansas City?

UMB dominates with 35.7% of Kansas City-area deposits, followed by Commerce (10.03%), U.S. Bank and Bank of America; Central Trust Bank has the most offices (47). NBH Bank, operating as Bank Midwest, held 1.83% in 22 offices at June 30, 2025. NBHC's 10-K puts the top three's combined share at 51%.[4][1]

Who competes with 2UniFi?

Digital small-business providers. Live Oak Express makes SBA loans under $350,000 on an AI-native platform; Bluevine offers digital business accounts and credit lines to about 175,000 active customers; Square bundles payments, software and banking for sellers. 2UniFi launched in July 2025 and guides to $2 million to $4 million of 2026 revenue.[6][7][8][57]

Is Chime a competitor of National Bank Holdings?

By category. NBHC's 10-K says consumers can choose nontraditional alternatives such as online banks and fintechs, and Chime's 10-K says its branchless model gives it a cost advantage over traditional banks. Chime had 10.4 million active members at June 30, 2026. Neither company names the other.[1][18][9]

What changed with the Vista Bancshares acquisition?

NBHC closed Vista Bancshares on January 7, 2026 for about $377.4 million, adding 11 banking centers in Dallas-Fort Worth, Austin and Lubbock and one in Palm Beach, Florida, per its 10-K. In Dallas-Fort Worth, Vista Bank held $1.55 billion in six offices at June 30, 2025, next to Frost's 65 offices and Texas Capital's $13.12 billion.[5][1][14]

Who competes with NBH Bank in Idaho and Utah?

NBH's Hillcrest Bank division is small there: two offices in the Boise area held 0.07% of deposits at June 30, 2025, behind U.S. Bank (22.76%), Wells Fargo (19.24%), JPMorgan Chase, First Interstate and Zions (FDIC). NBHC's 10-K puts the top three competitors' combined share at 49% in Boise and 69% in Salt Lake City.[1][58]

National Bank Holdings vs UMB: how do they compare?

UMB is the largest bank in Kansas City by deposits (35.7% at June 30, 2025) and also runs 28 Colorado offices; NBH Bank, with about $12.5 billion of assets, operates in both markets as Bank Midwest and Community Banks of Colorado. UMB scores 47.9 on this site's AI index against NBHC's 2, and its CEO says machine learning is deployed across the organization.[4][2][59][1][38]

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