Who are FB Financial Corporation (FirstBank)'s competitors, and what are the alternatives?
FB Financial's 2025 10-K, filed February 26, 2026, says FirstBank competes with commercial banks, credit unions, mortgage firms, online mortgage lenders, online deposit banks, digital banking platforms, brokers and insurers, and with super-regional, national and international institutions with offices in its markets, and that banks entering its metropolitan markets will keep raising competition. It operates 90 full-service branches in Tennessee, Alabama, Kentucky, Georgia and North Carolina. Nashville holds 36.1% of its deposits, and there it ranks 6th with a 5.1% share (June 30, 2025). The banks ahead of it in Tennessee are larger: First Horizon has 137 Tennessee banking centers, Regions 194 Tennessee branches, Truist 98 (5th by Tennessee deposit share), and Nashville-based Pinnacle had 50 Tennessee offices before merging with Synovus in January 2026. In Alabama and Georgia, added with Southern States in 2025, it meets Regions (184 Alabama and 117 Georgia branches) and ServisFirst. In mortgage, a separate segment, its 10-K names online mortgage lenders, and Renasant's mortgage division locked $611.6 million in Q2 2026. The non-bank rivals it names are online deposit banks and digital platforms: Chime had 10.4 million active members in June 2026, and Block lists banks among Square's competitors for small businesses.[1][2][3][4][5][6][7][8][9]
Data as of Oct 20, 2026 · FirstBank profile updated Oct 13, 2026 · computed tables recalculate from the 140 bank profiles on this site · Markdown
What does FirstBank say about its competition?
"We conduct our core banking operations primarily in Tennessee, Alabama, Georgia, Kentucky, and North Carolina, and compete in the commercial banking industry primarily through our wholly-owned banking subsidiary, FirstBank. The banking industry is highly competitive, and we experience competition in our market areas from many other financial institutions. We compete with commercial banks, credit unions, savings institutions, mortgage banking firms, online mortgage lenders, online deposit banks, digital banking platforms, consumer finance companies, securities brokerage firms, insurance companies, money market funds and other mutual funds, as well as super-regional, national and international financial institutions that operate offices in our market areas and elsewhere."[1]
"In addition, a number of out-of-state financial intermediaries have opened production offices, or otherwise solicit loans and deposits, in our market areas. Increased competition in our markets may result in the Bank experiencing reduced loans and deposits, as well as reduced net interest margin and profitability. Furthermore, our markets have grown increasingly competitive in recent years with a number of banks entering our markets, with a primary focus on the metropolitan markets. We believe this trend will continue as banks look to gain a foothold in these growing markets."[1]
From "Our markets" in the same 10-K: "We compete in these markets with national and regional banks that currently have the largest market share positions and with community banks primarily focused only on a particular geographic area or business niche." And: "Our robust offering of products, services and capabilities differentiate us from community banks, and our significant local market knowledge, client service level and the speed with which we are able to make decisions and deliver our services to customers differentiate us from larger regional and national banks." (2025 Form 10-K, filed February 26, 2026.)[1]
Who competes with FirstBank in each of its businesses?
| Business line | Competitor | Type | Why it competes |
|---|---|---|---|
| Home region: Tennessee | Pinnacle Financial Partners | Bank | Nashville-based Pinnacle had 50 Tennessee offices at December 31, 2025 and merged with Synovus on January 1, 2026; FirstBank ranks 6th in Nashville, where it holds 36.1% of its deposits.[5][10][1] |
| Home region: Tennessee | First Horizon | Bank | First Horizon had 137 banking centers in Tennessee at December 31, 2025, part of 412 in southern states; FirstBank serves Nashville, Chattanooga, Knoxville, Memphis and Jackson.[2][1] |
| Home region: Tennessee | Regions Financial | Bank | Regions ran 194 branches in Tennessee, 184 in Alabama and 117 in Georgia at December 31, 2025, the three largest states in FirstBank's footprint.[3][1] |
| Home region: Tennessee | Truist | Bank | Truist's 2025 10-K ranks it 5th by Tennessee deposit share with 98 branches there, and 1st in Georgia with 202 branches; it is one of the super-regional banks FirstBank's 10-K names.[4][1] |
| Commercial banking in Alabama, Georgia and the Southeast | ServisFirst Bancshares | Bank | Birmingham-based ServisFirst operates 33 banking offices in Alabama, Florida, Georgia, the Carolinas, Tennessee and Virginia; FirstBank's Southern States deal increased its scale in Birmingham and Huntsville in 2025.[6][1] |
| Commercial banking in Alabama, Georgia and the Southeast | Renasant | Bank | Renasant had 277 banking, lending and mortgage offices throughout the Southeast at December 31, 2025, after The First added 116 locations in Louisiana, Mississippi, Alabama, Georgia and Florida.[11][1] |
| Commercial banking in Alabama, Georgia and the Southeast | Pinnacle Financial Partners | Bank | Pinnacle targets 225 to 250 revenue-producing banker hires in 2026 and had hired 124 by July, competing for the relationship bankers FirstBank's model depends on.[12][13][1] |
| Commercial banking in Alabama, Georgia and the Southeast | United Community Banks | Bank | United Community serves customers primarily in Georgia, South Carolina, North Carolina, Tennessee, Florida and Alabama, overlapping FirstBank in four of its five states, and grew its sales force about 17% with 37 net new revenue producers between September 2025 and mid-2026.[14][15][1] |
| Mortgage (FirstBank's Mortgage segment) | Renasant (mortgage division) | Bank | Renasant's mortgage division locked $611.6 million of loans in Q2 2026; FirstBank runs mortgage as one of its two reportable segments, through branches and mortgage offices across the Southeast.[7][1] |
| Mortgage (FirstBank's Mortgage segment) | Online mortgage lenders | Non-bank lender | FirstBank's 10-K names online mortgage lenders and mortgage banking firms among its competitors and says its mortgage revenue depends on originating loans and selling them to investors.[1] |
| Retail deposits and digital banking | Chime | Fintech | FirstBank's 10-K names online deposit banks and digital banking platforms among its competitors; Chime had 10.4 million active members at June 30, 2026 and claims a cost advantage from avoiding branches.[1][8][16] |
| Retail deposits and digital banking | Credit unions in the footprint | Credit union | FirstBank's 10-K lists credit unions among the institutions it competes with in its market areas.[1] |
| Small business and payments | Square (Block) | Payments company | FirstBank says it targets small to medium-sized businesses in its metropolitan markets; Block's 10-K lists 'banks that provide payment processing, checking, savings, loans, and payroll' among Square's competitors.[1][9] |
| Small business and payments | United Community Banks (SBA/USDA lending) | Bank | United Community originates a significant portion of its SBA/USDA and equipment finance loans on a national basis, competing for small-business borrowers in FirstBank's Southeast markets.[14][1] |
| Wealth and brokerage | Charles Schwab | Broker or asset manager | FirstBank's 10-K names securities brokerage firms and mutual funds among its competitors and earns trust and investment services fees; Schwab gathered $120 billion of core net new assets in Q2 2026.[1][17] |
How do the AI and digital offerings of FirstBank's competitors compare?
FirstBank first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.
| Company | AI or digital offering | On the record (our profiles) | Latest dated AI move |
|---|---|---|---|
| FB Financial Corporation (FirstBank) (this page) | Not disclosed | Index 3.5 (#107); 12 use cases, 9 in production | Q3 2026 results and call: first AI exchange on a call (Oct 13, 2026)[18][19] |
| Pinnacle Financial Partners | A head of AI and almost 20 AI engineers; ChatPFP answered 18,000 banker questions[20][21][22] | Index 65.3 (#42); 12 use cases, 9 in production | Chief digital officer: 200,000-plus customers move to a new app in March 2027 (Oct 1, 2026)[23] |
| First Horizon | ChatFHN internal generative-AI tool, in production about 15 months (June 2026)[24] | Index 68.7 (#36); 16 use cases, 7 in production | AI file-organisation tool saves hundreds of hours in three months (Oct 1, 2026)[25] |
| Regions Financial | In-house native app with personalized insights; 2.7 million active mobile users[26][27] | Index 83.8 (#15); 15 use cases, 13 in production | Core deposits planned for 2027 (Oct 6, 2026)[28] |
| Truist | Truist Assist chatbot: 12.5 million+ requests from 2023 to March 2026[29] | Index 82.6 (#16); 15 use cases, 13 in production | Mid-table on AI-judged reputation (Sep 18, 2026)[30] |
| ServisFirst Bancshares | Covecta agentic AI selected for operational workflows (September 2026)[31] | Index 39.7 (#72); 6 use cases, 4 in production | Trade press frames Covecta as a third US bank client (Sep 15, 2026)[32] |
| Renasant | Not disclosed | Index 2.4 (#111); 12 use cases, 12 in production | Vendor StrategyCorps buys AI-native Quantuma (Sep 17, 2026)[33] |
| United Community Banks | Vendors' AI credited with part of a 50% fall in fraud losses over two years (April 2026)[34] | Index 38.7 (#75); 13 use cases, 8 in production | Customer guidance on AI-enabled scams (Sep 18, 2026)[35] |
| Renasant (mortgage division) | Not disclosed | Index 2.4 (#111); 12 use cases, 12 in production | Vendor StrategyCorps buys AI-native Quantuma (Sep 17, 2026)[33] |
| Online mortgage lenders | Not disclosed | No profile | Not disclosed |
| Chime | AI powers roughly 70% of member-support interactions (January 2026)[36] | 8 use cases, 6 in production | Agreement to acquire Stride Bank (Sep 8, 2026)[37] |
| Credit unions in the footprint | Not disclosed | No profile | Not disclosed |
| Square (Block) | Managerbot AI business agent for Square sellers (April 2026)[38] | 7 use cases, 6 in production | Q2 2026: Moneybot passes 1 million weekly engaged accounts (Aug 5, 2026)[39] |
| United Community Banks (SBA/USDA lending) | Not disclosed | Index 38.7 (#75); 13 use cases, 8 in production | Customer guidance on AI-enabled scams (Sep 18, 2026)[35] |
| Charles Schwab | Portfolio Insights generative-AI summaries for all self-directed US retail clients (May 2026)[40] | Index 80.7 (#19); 19 use cases, 15 in production | How Charley was built: employee testing, confirmation before any change (Oct 8, 2026)[41] |
Who should look beyond FirstBank, and where?
| If you are | Look at | Why |
|---|---|---|
| Customers who want a bank with an AI assistant in its app | Truist (Truist Assist) or Regions | FirstBank's app offers an Insights budgeting tool but no AI assistant is described. Truist Assist logged 12.5 million+ requests from 2023 to March 2026, and Regions added personalized insights for 2.7 million active mobile users.[42][29][26][27] |
| People who need branches outside the Southeast | Truist or Regions | FirstBank's 90 full-service branches are in Tennessee, Alabama, Kentucky, Georgia and North Carolina. Regions runs branches in states including Texas, Missouri, Illinois and Indiana, and Truist from Florida to Pennsylvania and Washington, D.C.[1][3][4] |
| People who want a branchless, app-only account | Chime | FirstBank is branch-based and names online deposit banks as rivals. Chime had 10.4 million active members at June 30, 2026 and says AI powers roughly 70% of its member-support interactions.[1][8][36] |
| Businesses that want a bank with a dedicated AI team | Pinnacle or First Horizon | FirstBank names no AI leader or team. Pinnacle has a head of AI and almost 20 AI engineers, and First Horizon about 10 internal teams working on AI.[43][20][21][44] |
| Self-directed investors who want AI portfolio summaries | Charles Schwab | FirstBank earns trust and investment services fees but discloses no client AI tool. Schwab's Portfolio Insights summaries reached all self-directed US retail clients by the end of May 2026.[1][40] |
| Small businesses that want SBA or USDA lending from a regional bank | United Community Banks | FirstBank targets small to medium-sized businesses through local bankers in its metropolitan markets. United Community originates a significant portion of its SBA/USDA loans nationally, alongside branches in six Southeast states.[1][14] |
Where does FirstBank rank by deposits in its home markets?
FirstBank's own 2025 10-K table (SNL Financial and S&P Global Market Intelligence data as of June 30, 2025).
How does FirstBank's Tennessee network compare with its rivals'?
Branch counts from each bank's 2025 10-K, as of December 31, 2025.
| Bank | Tennessee branches | Wider footprint |
|---|---|---|
| FirstBank | Most of its 90 full-service branches (Nashville alone 23) | Tennessee, Alabama, Kentucky, Georgia, North Carolina[1] |
| Regions | 194 | 1,247 branch outlets across the South, Midwest and Texas[3] |
| First Horizon | 137 | 412 banking centers in southern states; 450+ locations in 23 states[2] |
| Truist | 98 (5th by deposit share) | Florida, Georgia, Virginia, the Carolinas, Maryland and other states[4] |
| Pinnacle (before the Synovus merger) | 50 | 141 offices in nine states[5] |
What AI do FirstBank's main Tennessee rivals have on the record?
The headline AI disclosure of each large Tennessee competitor, against FirstBank's own.
| Bank | Headline AI disclosure | Date |
|---|---|---|
| FirstBank | Limited generative AI for research, drafting and summarization; none in credit, pricing or approvals | February 2026[1] |
| Pinnacle | Head of AI, almost 20 AI engineers; ChatPFP answered 18,000 banker questions | April and July 2026[20][21][22] |
| First Horizon | ChatFHN in production about 15 months; about 10 internal AI teams | February and June 2026[24][44] |
| Regions | In-house app with personalized insights for 2.7 million active mobile users | 2026[26][27] |
| Truist | Truist Assist: 12.5 million+ requests from 2023 to March 2026 | March 2026[29] |
Who are FirstBank's biggest competitors?
In Tennessee, Regions (194 branches), First Horizon (137), Truist (98) and Nashville's Pinnacle; in Alabama and Georgia, Regions and ServisFirst; across the Southeast, Renasant. FB Financial's 10-K also names credit unions, online mortgage lenders, online deposit banks, digital banking platforms, brokers and insurers.[3][2][4][5][6][11][1]
Is Pinnacle a competitor of FirstBank?
Yes, most directly in Nashville, where both are headquartered. Pinnacle had 50 Tennessee offices before merging with Synovus in January 2026 and is hiring 225 to 250 revenue producers in 2026. FirstBank ranks 6th in Nashville with a 5.1% deposit share, and Nashville is 36.1% of its deposits.[5][10][12][1]
FirstBank vs First Horizon: who is bigger in Tennessee?
First Horizon, with 137 Tennessee banking centers at the end of 2025 and $84.4 billion of assets in mid-2026. FB Financial had $17.09 billion of assets at September 30, 2026 and 90 full-service branches across five states. First Horizon also has far more AI on the record, including ChatFHN.[2][45][19][1][24]
Is Chime a competitor of FirstBank?
By category, yes: FB Financial's 10-K names online deposit banks and digital banking platforms among its competitors. Chime had 10.4 million active members at June 30, 2026 and says its branchless model is cheaper than traditional banks'. Neither company names the other.[1][8][16]
Who competes with FirstBank in mortgage lending?
FirstBank runs mortgage as a separate segment through branches and mortgage offices across the Southeast, and its 10-K names mortgage banking firms and online mortgage lenders as rivals. Among banks, Renasant's mortgage division locked $611.6 million of loans in Q2 2026.[1][7]
What are alternatives to FirstBank for small business banking?
ServisFirst is a commercially focused Birmingham bank with 33 offices in seven states, Pinnacle a relationship-banking rival in Nashville, and Square sells payments, point-of-sale software and banking to sellers. FirstBank targets small to medium-sized businesses in its metropolitan markets.[6][5][9][1]
Who competes with FirstBank in Alabama and Georgia?
Regions, with 184 Alabama and 117 Georgia branches; Truist, 1st by Georgia deposit share; ServisFirst, headquartered in Birmingham; and Renasant, which added The First's Alabama and Georgia locations in 2025. FirstBank's Southern States deal raised its scale in Birmingham and Huntsville, where it ranks 16th in each.[3][4][6][11][1]
Is Regions a competitor of FirstBank?
Yes, in Tennessee, Alabama and Georgia. Regions ran 194 Tennessee, 184 Alabama and 117 Georgia branches at the end of 2025, against FirstBank's 90 full-service branches across five states. Regions also reports 2.7 million active mobile users and an in-house app with personalized insights; FirstBank discloses no digital-user count.[3][1][27][26]
Is Truist a competitor of FirstBank?
Yes. Truist's 2025 10-K ranks it 5th by Tennessee deposit share with 98 branches there and 1st in Georgia with 202, both FirstBank states, and it runs the Truist Assist chatbot, which logged more than 12.5 million requests from 2023 to March 2026. FirstBank's 10-K names super-regional banks with offices in its markets among its competitors.[4][29][1]
FirstBank vs ServisFirst: how do they differ?
Both serve businesses across the Southeast. ServisFirst runs 33 banking offices in seven states from Birmingham and selected Covecta for agentic AI in September 2026; FirstBank has 90 full-service branches, a consumer franchise and a mortgage segment, and says it uses AI only for limited administrative work.[6][31][1]
Is United Community a competitor of FirstBank?
Yes. United Community serves Georgia, South Carolina, North Carolina, Tennessee, Florida and Alabama, overlapping FirstBank in Tennessee, Georgia, North Carolina and Alabama, and lends to small businesses nationally through SBA/USDA programs. Both lead on service ratings: United Community has 12 J.D. Power Southeast awards in 17 years, and FirstBank ranked first in J.D. Power's 2026 South Central study.[14][46][47][1]
Is Renasant a competitor of FirstBank?
Yes, across the Southeast and in mortgage. Renasant had 277 banking, lending and mortgage offices in the Southeast at the end of 2025 after absorbing The First's 116 locations, and its mortgage division locked $611.6 million of loans in Q2 2026. FirstBank runs mortgage as a separate segment. On AI, Renasant scores 2.4 on this site's index and FirstBank 3.5.[11][7][1]
- FB Financial Corporation Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- First Horizon Corporation Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Regions Financial Corporation Annual Report on Form 10-K for 2025
- Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Pinnacle Financial Partners, Inc. Annual Report on Form 10-K for 2025
- ServisFirst Bancshares, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Renasant Corporation Announces Earnings for the Second Quarter of 2026 (Exhibit 99.1)
- Chime Reports Second Quarter 2026 Financial Results
- Block, Inc. Annual Report 2025 (Form 10-K)
- Pinnacle and Synovus Complete Merger to Become Regional Bank Growth Champion
- Renasant Corporation Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Pinnacle points to new hires as proof that merger is working
- Pinnacle Financial Partners adds experienced revenue producers in second quarter as growth model continues to accelerate
- United Community Banks, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- UCB (UCB) Q2 2026 Earnings Call Transcript
- Chime Financial, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
- Schwab Reports Record Quarterly Revenue and Earnings
- FB Financial (FBK) Q3 2026 Earnings Call Transcript
- FB Financial Corporation Reports Third Quarter 2026 Financial Results (Exhibit 99.1)
- Kevin Johnson, Head of AI, Pinnacle Financial Partners (Digital Banking speaker profile)
- Pinnacle Financial Partners (PNFP) Q2 FY2026 earnings call transcript
- Pinnacle (PNFP) Q1 2026 Earnings Transcript
- The Most Powerful Women in Banking Women to Watch, #15, Liz Wolverton, Pinnacle Financial Partners
- #36 First Horizon's CIO is zeroing in on 'data-as-a-product' in tech push
- The Most Powerful Women in Banking NEXT, #19, Lena McCloskey, First Horizon Corporation
- Regions Bank Launches Personalized Insights for Mobile Banking Customers
- Regions Bank's Mobile Upgrade Drives Digital Transactions to 80%
- 'Progressive modernization' for cores
- Exhibit 99.3: First quarter 2026 earnings presentation (Form 8-K)
- People use AI to gauge banks' reputations, and its verdicts are harsh
- ServisFirst Bank Selects Covecta to Deploy Agentic AI Across its Operations
- ServisFirst Bank partners Covecta to deploy AI agents
- StrategyCorps Acquires Quantuma, an AI-Native Relationship Solution for Commercial Banking
- United Community Banks first-quarter 2026 earnings call transcript (filed under Rule 425)
- Protect Your Business from Payment Fraud and Account Takeover
- How Chime Is Using AI to Rewire Financial Services
- Chime Announces Agreement to Acquire Stride Bank
- Square Brings Managerbot to More Sellers, Giving Main Street an Intelligent Business Agent
- Q2 2026 Shareholder Letter (Exhibit 99.1 to Form 8-K)
- Charles Schwab Launches AI-Powered Capability That Helps Investors Understand Portfolio Performance and Market Activity
- Charles Schwab's Amy Ruegg: AI Can Make Investing Easier, but Human Expertise Remains Key
- Financial Insights Tool
- FB Financial Corporation 2026 Proxy Statement (Schedule 14A)
- First Horizon at Bank of America Conference: Strategic Growth Focus (transcript)
- Catherine Wood Promoted to Head of Commercial Banking Strategy for First Horizon Bank
- United Community Earns 12th JD Power Award in 17 Years
- FirstBank Ranked #1 In JD Power Retail Banking Satisfaction Study for South Central Region
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