# Robinhood: Competitors and alternatives

Source: https://www.bankingnewsai.com/fintech/robinhood/competitors
Last updated: Nov 2, 2026

*Part of the [Robinhood AI strategy profile](https://www.bankingnewsai.com/fintech/robinhood).*

## Who are Robinhood's competitors?

Robinhood's FY2025 10-K, filed February 18, 2026, names no rival but says its competition principally comes from incumbent brokerages, established and venture-backed fintechs, banks, cryptocurrency exchanges, asset managers and technology platforms, and that some competitors have copied commission-free trading, fractional shares, no account minimums and the IRA match. In brokerage the largest incumbent is Charles Schwab, with $13.33 trillion in client assets and 40.3 million active brokerage accounts in Q3 2026; its CEO said in February 2026 that Schwab is winning young clients by leaving the 'gambling' model to Robinhood and FanDuel. Among active-trader platforms, coverage of Robinhood's Q3 2026 results set it against Interactive Brokers, with 5.58 million customer accounts, and Webull. In crypto and prediction markets the rival is Coinbase, which took Kalshi's event contracts nationwide in January 2026 and competes directly with traditional brokerages there; Robinhood's event contracts revenue reached a record $173 million in Q3 2026. In premium cards, Robinhood's $695 Platinum Card, launched in March 2026, is aimed at customers who do not identify with incumbent cards such as American Express's Platinum. Robinhood itself had 28.7 million funded customers and $396 billion of platform assets at the end of Q3 2026. On AI, Schwab announced its Charley assistant in September 2026, while Robinhood said about 200 thousand customers had opened Agentic Trading Accounts. ([U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000023/hood-20251231.htm), [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/316709/000031670926000035/a3q26exhibit991.htm), [Yahoo Finance](https://finance.yahoo.com/news/schwab-ceo-says-firm-is-winning-with-gen-z-by-rejecting-the-gambling-model-of-robinhood-and-fanduel-231105142.html), [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/robinhood-sinks-7-crypto-slump-131941460.html), [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1381197/000138119726000154/ibkr-ex99_1.htm), [Yahoo Finance](https://finance.yahoo.com/news/coinbase-prediction-markets-live-nationwide-214726745.html), [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000164/q32026robinhoodexhibit991.htm), [Payments Dive](https://www.paymentsdive.com/news/robinhood-takes-on-premium-card-issuers-amex-platinum-chase-travel/814761/), [Charles Schwab](https://pressroom.aboutschwab.com/press-releases/press-release/2026/Meet-Charley-Schwabs-New-AI-Powered-Assistant-Designed-to-Help-Clients-Get-Answers-and-Take-Action/default.aspx))

## What does Robinhood's 10-K say about its competition?

"The markets in which we compete are evolving and highly competitive, with multiple participants competing for the same customers. Our current and potential future competition principally comes from incumbent brokerages, established financial technology companies, venture-backed financial technology firms, banks, cryptocurrency exchanges, asset management firms, financial institutions, consumer financial service providers and technology platforms." (Form 10-K for 2025, Item 1A, filed February 18, 2026.) ([U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000023/hood-20251231.htm))

"For example, some of our competitors have quickly adopted, or are seeking to adopt, some of our key offerings and services, including commission-free trading, fractional share trading, no account minimums, and IRA match since their introduction on our platforms in order to compete with us." The 10-K adds that competitors "might choose to forgo PFOF, which could create downward pressure on PFOF", a significant source of Robinhood's revenue. ([U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000023/hood-20251231.htm))

Item 1 lists the factors Robinhood believes matter: product innovation, operating efficiency, engineering talent, brand recognition, security and trust, cloud-based architecture, regulatory licenses and vertical integration. It says Robinhood seeks to differentiate itself "primarily through our vertically integrated mobile and desktop platforms, and focus on accessibility, customer experience, and trust." ([U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000023/hood-20251231.htm))

## Who are Robinhood's main competitors, line by line?

Robinhood's filing names categories, not companies, so each row cites the press or filing that sets the rival against Robinhood. Scale figures are each company's own, for the period shown. A dash means no sourced figure was found.

| Competitor | Where they compete | Dated scale figure | How they compare on AI | Sources | Sources |
| --- | --- | --- | --- | --- | --- |
| Charles Schwab | Retail brokerage and young investors; CEO Rick Wurster said Schwab would leave 'gambling' products to firms such as Robinhood and FanDuel | $13.33 trillion in client assets and 40.3 million active brokerage accounts; 1.2 million new brokerage accounts in Q3 2026 | Announced Charley, a generative AI assistant for retail clients, on September 30, 2026, rolling out in phases from October | Schwab 8-K; Yahoo Finance; Schwab | [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/316709/000031670926000035/a3q26exhibit991.htm), [Yahoo Finance](https://finance.yahoo.com/news/schwab-ceo-says-firm-is-winning-with-gen-z-by-rejecting-the-gambling-model-of-robinhood-and-fanduel-231105142.html), [Charles Schwab](https://pressroom.aboutschwab.com/press-releases/press-release/2026/Meet-Charley-Schwabs-New-AI-Powered-Assistant-Designed-to-Help-Clients-Get-Answers-and-Take-Action/default.aspx) |
| Interactive Brokers | Active traders; 24/7 Wall St. compared Robinhood's Q3 2026 share move with Interactive Brokers and Webull as fellow trading platforms | 5.58 million customer accounts, up 35%; customer equity of $964.7 billion (Q3 2026) | — | IBKR 8-K; Yahoo Finance | [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1381197/000138119726000154/ibkr-ex99_1.htm), [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/robinhood-sinks-7-crypto-slump-131941460.html) |
| Webull | Active traders (same comparison) | — | — | Yahoo Finance | [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/robinhood-sinks-7-crypto-slump-131941460.html) |
| Coinbase | Crypto trading and, since January 27, 2026, prediction markets through Kalshi, where Yahoo Finance says Coinbase competes directly with established operators and traditional brokerages | Revenue of $1.2 billion in Q2 2026 | Introduced the x402 protocol in May 2025; cumulative x402 payments on its Base blockchain passed 138 million by Q3 2026, per Chainalysis | Yahoo Finance; CNBC; Fortune | [Yahoo Finance](https://finance.yahoo.com/news/coinbase-prediction-markets-live-nationwide-214726745.html), [CNBC](https://www.cnbc.com/2026/07/30/coinbase-coin-earnings-q2-2026.html), [Fortune](https://fortune.com/2026/10/14/ai-agents-shopping-spree-payments-base-blockchain-138-million-chainalysis/) |
| Kalshi and Polymarket | Prediction markets, Robinhood's newest large business (event contracts revenue of $173 million in Q3 2026) | Kalshi: cumulative notional volume of $34.5 billion as of January 27, 2026, per Dune data | — | Yahoo Finance; Robinhood 8-K | [Yahoo Finance](https://finance.yahoo.com/news/coinbase-prediction-markets-live-nationwide-214726745.html), [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000164/q32026robinhoodexhibit991.htm) |
| American Express and JPMorgan Chase | Premium credit cards: the $695 Robinhood Platinum Card (March 2026) targets younger high-net-worth customers who don't identify with incumbent cards; Robinhood's gold card had about 700,000 cardholders | — | — | Payments Dive | [Payments Dive](https://www.paymentsdive.com/news/robinhood-takes-on-premium-card-issuers-amex-platinum-chase-travel/814761/) |

## What companies are similar to Robinhood?

SoFi: a digital financial services app for borrowing, saving, spending, investing and protecting money, with a record 17.1 million members, up 35%, in Q3 2026. ([U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1818874/000181887426000065/a2026q3earningsrelease.htm))

Coinbase: the crypto exchange, which has added prediction markets through Kalshi as part of CEO Brian Armstrong's goal of an 'everything exchange' beyond digital assets. ([Yahoo Finance](https://finance.yahoo.com/news/coinbase-prediction-markets-live-nationwide-214726745.html))

Public: an investing platform that launched AI agents for prediction markets in September 2026. ([Public (PR Newswire)](https://www.prnewswire.com/news-releases/public-launches-ai-agents-for-prediction-markets-302888505.html))

eToro: a social trading and investing platform that listed on Nasdaq in May 2025 after pricing its IPO at $52 a share; its 2025 Form 20-F discloses AI in its Smart Portfolios and an AI investment assistant. ([CNBC](https://www.cnbc.com/2025/05/13/etoro-prices-ipo-52-per-share.html), [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1493318/000121390026022034/ea0278371-20f_etoro.htm))

Interactive Brokers: a brokerage with 5.58 million customer accounts and 4.27 million daily average revenue trades in Q3 2026. ([U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1381197/000138119726000154/ibkr-ex99_1.htm))

## What does the Robinhood profile record on this topic?

| Date | Move | Detail | Sources |
| --- | --- | --- | --- |
| Oct 16, 2026 | AWS case study: generative-AI FinCrimes Agent | Robinhood built a FinCrimes Agent on Amazon Bedrock (using Anthropic's Claude Haiku and Sonnet, and DeepSeek) that orchestrates multiple smaller agents to summarize customer and transactional data into investigative summaries for a subset of financial-crimes investigations, with a validation agent and hallucination check on every response; Robinhood says it has achieved roughly a 20% cumulative efficiency gain in its investigative workflows and plans to expand the agent to additional use cases. | [Amazon Web Services](https://aws.amazon.com/solutions/case-studies/robinhood-case-study) |
| Sep 29, 2026 | Robinhood Agents, weekend trading and perpetual futures unveiled at HOOD Summit | At its HOOD Summit in Houston, Robinhood announced Robinhood Agents, an AI experience built directly into the app (distinct from the MCP tool that lets technical users connect their own third-party agents): customers name an agent, open a dedicated agentic account and choose a model to analyze markets, build strategies and trade from plain-English instructions, with "Loops" letting an agent run standing instructions around the clock. Robinhood partnered with OpenAI to make GPT-6 Luna free to chat with through year-end; Fortune reported customers can also choose OpenAI's GPT-6 Sol or Anthropic's Opus 4.8. Robinhood said that since the May 2026 MCP-based Agentic Trading launch, over 150,000 customers had opened agentic trading accounts, with agents using its tools almost 30 million times a day. The event also previewed 24/7 weekend equities trading (pending regulatory review, powered by Bruce ATS), perpetual futures with up to 10x leverage on bitcoin and ether, and earnings contracts ahead of Q3 season; CEO Vlad Tenev said the push would make Robinhood "the best place in the world for active traders." | [Robinhood](https://robinhood.com/us/en/newsroom/hood-summit-2026/), [Fortune](https://fortune.com/2026/09/29/robinhood-trading-agents-hood-openai-anthropic/) |
| Jul 29, 2026 | Agentic Trading reaches nearly 100 thousand accounts | Q2 2026 results report nearly 100 thousand Agentic Trading accounts with over $100 million in assets, trading equities, options and crypto, alongside record revenue of $1.31 billion. | [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000113/q22026robinhoodexhibit991.htm) |
| Jun 3, 2026 | Cortex for Advisors announced | At SYNERGY26, Robinhood and TradePMR announce Robinhood Cortex for Advisors, built into TradePMR's Fusion platform for portfolio digests, meeting prep and task automation, rolling out first to RIAs on TradePMR. | [TradePMR (Robinhood)](https://tradepmr.com/blog/robinhood-and-tradepmr-unveil-the-future-of-wealth-management-at-synergy26) |
| May 27, 2026 | Agentic Trading and Agentic Credit Card launch | Customers can connect their own AI agents to Robinhood's Trading and Banking MCP servers; agents trade only in a dedicated account (beta, equities first) or spend on a dedicated virtual Gold Card with customer-set limits and optional manual approval. | [Robinhood](https://robinhood.com/us/en/newsroom/robinhood-is-now-open-to-agents/), [TechCrunch](https://techcrunch.com/2026/05/27/robinhood-now-lets-your-ai-agents-trade-stocks/) |
| Apr 28, 2026 | Cortex Digests near 1 million users | Q1 2026 results say Cortex Digests have been used by nearly 1 million customers and that Cortex Assistant is rolling out across the app. | [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387926000061/q12026robinhoodexhibit991.htm) |
| Dec 16, 2025 | Next-generation Cortex unveiled | At Robinhood Presents: YES/NO, Robinhood announces a new Cortex embedded across the app that can take plain-English instructions to buy and sell equities and crypto, plus personalized portfolio Digests, both rolling out to Gold subscribers in early 2026. | [Robinhood](https://robinhood.com/us/en/newsroom/robinhood-presents-yes-no-event/) |
| Nov 5, 2025 | Cortex Digests reach the UK | Robinhood's Q3 2025 results report that Digests by Cortex, providing AI-powered market insights, were introduced to UK customers. | [U.S. Securities and Exchange Commission (EDGAR)](https://www.sec.gov/Archives/edgar/data/1783879/000178387925000309/q32025robinhoodexhibit991.htm) |
| Mar 27, 2025 | Robinhood Cortex announced | At its Lost City of Gold event Robinhood introduces Cortex, an AI investment tool for Gold members launching later in 2025, starting with Stock Digests; the company says Cortex does not place trades for customers. | [Robinhood](https://robinhood.com/us/en/newsroom/introducing-strategies-banking-and-cortex/) |

## Common questions

### Who are Robinhood's biggest competitors?

By business line: Charles Schwab and Interactive Brokers in brokerage and active trading, Coinbase in crypto and, through Kalshi, prediction markets, Kalshi and Polymarket in event contracts, and American Express and Chase in premium credit cards. Robinhood's FY2025 10-K names only categories, led by incumbent brokerages, fintechs, banks and cryptocurrency exchanges.

### What companies are similar to Robinhood?

SoFi, a digital financial services app with 17.1 million members in Q3 2026; Coinbase, which is building an 'everything exchange'; Public, which launched AI agents for prediction markets in September 2026; eToro, a social investing platform listed on Nasdaq since May 2025; and Interactive Brokers, with 5.58 million customer accounts.

### Is Charles Schwab a Robinhood competitor?

Yes. Schwab reported $13.33 trillion in client assets in Q3 2026. Its CEO Rick Wurster told Yahoo Finance in February 2026 that Schwab is winning with young clients without casino-style trading, leaving that to firms he named, Robinhood and FanDuel.

### Who does Robinhood compete with in prediction markets?

Kalshi, which reached a cumulative notional volume of $34.5 billion by January 27, 2026, per Dune data; Polymarket; and Coinbase, which launched Kalshi-powered prediction markets nationwide that month. Robinhood's event contracts revenue reached a record $173 million in Q3 2026, with 16.4 billion contracts traded.

### How do Robinhood's competitors use AI?

Schwab announced Charley, a generative AI assistant for retail clients, on September 30, 2026. Coinbase's x402 protocol lets AI agents pay with stablecoins, with more than 138 million cumulative payments on Base by Q3 2026. Public launched AI agents for prediction markets in September 2026. Robinhood says about 200 thousand customers have opened Agentic Trading Accounts.
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