# Trustmark Corporation competitors: and the alternatives

Source: https://www.bankingnewsai.com/banks/trustmark/competitors
Last updated: Oct 19, 2026

*Part of the [Trustmark Corporation AI strategy profile](https://www.bankingnewsai.com/banks/trustmark). Peer group: Renasant Corporation, Hancock Whitney, Regions Financial, First Horizon, ServisFirst Bancshares, Ameris Bancorp, Simmons First National Corporation, FB Financial Corporation (FirstBank).*

## Who are Trustmark Corporation's competitors, and what are the alternatives?

Trustmark's 2025 10-K, filed February 23, 2026, says it competes with national and state-chartered banks of comparable or larger size, smaller community banks, and nonbanks including thrifts, credit unions, mortgage and finance companies, retailers, brokerage and advisory firms and mutual funds, and that it expects more competition from online and traditional institutions. Its strength is Mississippi, where it held 12.17% of deposits at June 30, 2025 (FDIC) and ranked in the top three in 52% of its 56 counties. Outside Mississippi its shares are small: 1.87% in Alabama, 0.30% in Tennessee, 0.17% in Florida and 0.04% in Texas. In Mississippi its largest rivals are banks headquartered there or next door. Regions, based in Birmingham, runs 97 Mississippi branches. Hancock Whitney, based in Gulfport, operates across southern and central Mississippi. Renasant, based in Tupelo, runs 246 full-service branches across the Southeast. In Memphis, Trustmark's Tennessee market, First Horizon is headquartered. In the Florida Panhandle and Alabama, ServisFirst opened a Panama City office in May 2026. In Atlanta, Ameris is headquartered. The non-bank rivals sit in everyday banking and wealth. Chime sells a branchless account to 10.4 million members, and Trustmark's 10-K names full-service brokers and mutual fund companies as rivals of its wealth business, the market where Schwab gathered $120 billion of core net new assets in one quarter. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000017/rnst-20251231.htm), [First Horizon (SEC filings)](https://www.sec.gov/Archives/edgar/data/36966/000003696626000051/fhn-20251231.htm), [ServisFirst Bank](https://servisfirstbank.com/news/5-18-26), [Ameris Bancorp (SEC filings)](https://www.sec.gov/Archives/edgar/data/351569/000035156926000050/abcb-20251231.htm), [Chime](https://investors.chime.com/news-releases/news-release-details/chime-reports-second-quarter-2026-financial-results), [Business Wire via FT Markets](https://markets.ft.com/data/announce/full?dockey=600-202607210730BIZWIRE_USPRX____20260721_BW955369-1))

## What does Trustmark say about its competition?

"There is significant competition within the banking and financial services industry in the markets in which Trustmark operates. Changes in regulation, technology and product delivery systems have resulted in an increasingly competitive environment. Trustmark expects to continue to face increasing competition from online and traditional financial institutions seeking to attract customers by providing access to similar services and products. Trustmark and its subsidiaries compete with national and state-chartered banking institutions of comparable or larger size and resources and with smaller community banking organizations. Trustmark has numerous local, regional and national nonbank competitors, including savings and loan associations, credit unions, mortgage companies, finance companies, financial service operations of major retailers, investment brokerage and financial advisory firms and mutual fund companies." (Item 1, "Competition", 2025 Form 10-K, filed February 23, 2026.) ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

"Because nonbank financial institutions are not subject to the same regulatory restrictions as banks and bank holding companies, they can often operate with greater flexibility and lower cost structures. Currently, Trustmark does not face meaningful competition from international banks in its markets, although that could change in the future. At June 30, 2025, Trustmark's deposit market share ranked within the top three positions in 52.0% of the 56 counties served and within the top five positions in 68.0% of the counties served." ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

"Services provided by the Wealth Management Segment face competition from many national, regional and local financial institutions. Companies that offer broad services similar to those provided by Trustmark, such as other banks, trust companies and full-service brokerage firms, as well as companies that specialize in particular services offered by Trustmark, such as investment advisors and mutual fund providers, all compete with Trustmark's Wealth Management Segment." ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

From the risk factors of the same 10-K: "Trustmark faces substantial competition in all areas of its operations from a variety of different competitors, many of which are larger and may have greater financial resources. ... Additionally, fintech developments, such as blockchain and other distributed ledger technologies, have the potential to disrupt the financial industry and change the way banks do business. ... Additionally, due to their size, many of Trustmark's larger competitors may be able to achieve economies of scale and, as a result, may offer a broader range of products and services as well as better pricing for those products and services than Trustmark." ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

## Who competes with Trustmark in each of its businesses?

| Business line | Competitor | Type | Why it competes |
| --- | --- | --- | --- |
| Home region: Mississippi and its neighbors | [Regions Financial](https://www.bankingnewsai.com/banks/regions) | Bank | Regions' 2025 10-K lists 97 branches in Mississippi, 184 in Alabama, 194 in Tennessee and 270 in Florida, all states in Trustmark's footprint; Trustmark holds 12.17% of Mississippi deposits and 1.87% of Alabama's (FDIC, June 30, 2025). ([Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Home region: Mississippi and its neighbors | [Hancock Whitney](https://www.bankingnewsai.com/banks/hancock-whitney) | Bank | Headquartered in Gulfport, Mississippi, Hancock Whitney operates in southern and central Mississippi, southern and central Alabama, the Florida Panhandle, east Texas, Nashville and Atlanta, with 180 banking locations at year-end 2025, overlapping five of Trustmark's six markets. ([Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Home region: Mississippi and its neighbors | [Renasant](https://www.bankingnewsai.com/banks/renasant) | Bank | A Mississippi banking corporation based in Tupelo with operations throughout the Southeast, Renasant ran 246 full-service branches at year-end 2025 after absorbing The First Bancshares and its 116 locations in April 2025. ([Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000017/rnst-20251231.htm), [SEC EDGAR](https://sec.gov/Archives/edgar/data/715072/000071507226000032/a2025rnstannualreport.pdf)) |
| Home region: Mississippi and its neighbors | [First Horizon](https://www.bankingnewsai.com/banks/first-horizon) | Bank | Headquartered in Memphis, Tennessee; Trustmark's Tennessee market is Memphis and northern Mississippi, where it holds 0.30% of Tennessee deposits. First Horizon had $84.4 billion of assets at June 30, 2026. ([First Horizon (SEC filings)](https://www.sec.gov/Archives/edgar/data/36966/000003696626000051/fhn-20251231.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [First Horizon](https://ir.firsthorizon.com/press-releases/press-release-details/2026/Catherine-Wood-Promoted-to-Head-of-Commercial-Banking-Strategy-for-First-Horizon-Bank)) |
| Commercial banking in Alabama, the Florida Panhandle, Atlanta and Houston | [ServisFirst Bancshares](https://www.bankingnewsai.com/banks/servisfirst) | Bank | A Birmingham commercial bank with 33 banking offices that opened a Panama City office in May 2026 and a Houston office in December 2025, two of Trustmark's markets (the Florida Panhandle and Houston). ([ServisFirst Bancshares (SEC filings)](https://www.sec.gov/Archives/edgar/data/1430723/000117184326001150/sfbs20251231_10k.htm), [ServisFirst Bank](https://servisfirstbank.com/news/5-18-26), [American Banker](https://www.americanbanker.com/news/alabamas-servisfirst-expands-beyond-southeast-into-texas), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Commercial banking in Alabama, the Florida Panhandle, Atlanta and Houston | [Ameris Bancorp](https://www.bankingnewsai.com/banks/ameris) | Bank | Headquartered in Atlanta, where Trustmark's Georgia market is concentrated; Ameris ran a 50.4% adjusted efficiency ratio in Q2 2026 and its CEO calls AI 'more of an evolution than a revolution'. ([Ameris Bancorp (SEC filings)](https://www.sec.gov/Archives/edgar/data/351569/000035156926000050/abcb-20251231.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Investing.com](https://investing.com/news/transcripts/earnings-call-transcript-ameris-bancorp-posts-q2-2026-eps-miss-as-shares-fall-93CH-4811964), [The Motley Fool (Yahoo Finance)](https://finance.yahoo.com/markets/stocks/articles/ameris-abcb-q1-2026-earnings-172604943.html)) |
| Commercial banking in Alabama, the Florida Panhandle, Atlanta and Houston | [Simmons First National](https://www.bankingnewsai.com/banks/simmons) | Bank | Simmons operates about 222 financial centers in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas, overlapping Trustmark's Tennessee and Texas markets. ([Simmons First National (SEC filings)](https://www.sec.gov/Archives/edgar/data/90498/000162828026011618/sfnc-20251231.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Mortgage banking | [Renasant (Mortgage division)](https://www.bankingnewsai.com/banks/renasant) | Bank | Renasant's mortgage division locked $611.6 million of rates in Q2 2026, up $69.3 million on the quarter; Trustmark produces conventional and government-insured mortgages and services loans across the same Southern markets. ([Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000067/exhibit991_rnstx2q2026earn.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Mortgage banking | [Ameris Bancorp](https://www.bankingnewsai.com/banks/ameris) | Bank | Ameris earned $32.5 million of mortgage banking income in Q2 2026; it competes with Trustmark for Atlanta and Florida Panhandle borrowers. ([Ameris Bancorp (SEC filings)](https://www.sec.gov/Archives/edgar/data/351569/000035156926000143/abcb-20260630.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Retail deposits and everyday digital banking | [Chime](https://www.bankingnewsai.com/fintech/chime) | Fintech | An online institution of the kind Trustmark's 10-K expects more competition from; Chime's 10-K claims 'a significant cost advantage compared to traditional banks' and it had 10.4 million active members at June 30, 2026. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Chime via SEC EDGAR](https://www.sec.gov/Archives/edgar/data/1795586/000179558626000013/chym-20251231.htm), [Chime](https://investors.chime.com/news-releases/news-release-details/chime-reports-second-quarter-2026-financial-results)) |
| Retail deposits and everyday digital banking | [Regions Financial](https://www.bankingnewsai.com/banks/regions) | Bank | Regions reports 2.7 million active mobile users and 80% of transactions in digital channels (July 2026), the digital scale Trustmark's 10-K says larger competitors can reach through economies of scale. ([PYMNTS](https://www.pymnts.com/earnings/2026/regions-banks-mobile-upgrade-drives-digital-transactions-to-80/), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Retail deposits and everyday digital banking | Credit unions in the footprint | Credit union | Trustmark's 10-K names credit unions among its nonbank competitors and says nonbanks can operate with greater flexibility and lower cost structures. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Wealth management and trust | [Charles Schwab](https://www.bankingnewsai.com/banks/charles-schwab) | Broker or asset manager | A full-service broker and mutual fund provider of the kind Trustmark's 10-K says competes with its Wealth Management Segment; Schwab gathered $120 billion of core net new assets in Q2 2026. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Business Wire via FT Markets](https://markets.ft.com/data/announce/full?dockey=600-202607210730BIZWIRE_USPRX____20260721_BW955369-1)) |
| Wealth management and trust | [Regions Wealth Management](https://www.bankingnewsai.com/banks/regions) | Bank | Another bank trust business of the kind Trustmark's 10-K names; Regions' Q4 2025 deck describes a structured process to identify and evaluate AI use cases in wealth, with two vendors onboarded in 2025. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000006/rf-20251231xexhibit993.htm)) |

## How do the AI and digital offerings of Trustmark's competitors compare?

Trustmark first, then each competitor. Use-case counts, index scores and latest moves are computed from our profiles of each company; "No profile" means this site has no page on it yet.

| Company | AI or digital offering | On the record (our profiles) | Latest dated AI move |
| --- | --- | --- | --- |
| [Trustmark Corporation (this page)](https://www.bankingnewsai.com/banks/trustmark) | Not disclosed | [Index 18.7 (#98); 10 use cases, 6 in production](https://www.bankingnewsai.com/banks/trustmark) | Q2 2026 10-Q: AI references remain macro commentary (Aug 5, 2026) ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526335156/trmk-20260630.htm)) |
| [Regions Financial](https://www.bankingnewsai.com/banks/regions) | AI-driven banker platforms generating 35% of new business opportunities; in-house app with 2.7 million active mobile users ([PYMNTS](https://pymnts.com/earnings/2026/regions-says-ai-lifts-productivity-20percent-loan-growth-cools), [PYMNTS](https://www.pymnts.com/earnings/2026/regions-banks-mobile-upgrade-drives-digital-transactions-to-80/)) | [Index 83.8 (#15); 15 use cases, 13 in production](https://www.bankingnewsai.com/banks/regions) | Core deposits planned for 2027 (Oct 6, 2026) ([ABA Banking Journal](https://bankingjournal.aba.com/2026/10/progressive-modernization-for-cores)) |
| [Hancock Whitney](https://www.bankingnewsai.com/banks/hancock-whitney) | New MX-built mobile app; AI Working Group that approves use cases ([American Banker](https://digital-banking.americanbanker.com/profile/pam-hymel), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm)) | [Index 37.4 (#78); 11 use cases, 5 in production](https://www.bankingnewsai.com/banks/hancock-whitney) | 'AI is raising business cyber risk' guidance (Sep 9, 2026) ([Hancock Whitney](https://www.hancockwhitney.com/insights/5-critical-cybersecurity-questions-to-ask-your-it-team-or-service-provider)) |
| [Renasant](https://www.bankingnewsai.com/banks/renasant) | Not disclosed | [Index 2.4 (#111); 12 use cases, 12 in production](https://www.bankingnewsai.com/banks/renasant) | Vendor StrategyCorps buys AI-native Quantuma (Sep 17, 2026) ([StrategyCorps (PR Newswire)](https://www.prnewswire.com/news-releases/strategycorps-acquires-quantuma-an-ai-native-relationship-solution-for-commercial-banking-302880988.html)) |
| [First Horizon](https://www.bankingnewsai.com/banks/first-horizon) | ChatFHN, an in-house generative-AI tool in production for about 15 months (June 2026) ([American Banker](https://americanbanker.com/news/first-horizons-cio-is-36-on-the-most-innovative-people-in-finance-ranking)) | [Index 68.7 (#36); 16 use cases, 7 in production](https://www.bankingnewsai.com/banks/first-horizon) | AI file-organisation tool saves hundreds of hours in three months (Oct 1, 2026) ([American Banker](https://www.americanbanker.com/news/2026-the-most-powerful-women-in-banking-next-19-lena-mccloskey-first-horizon-corporation)) |
| [ServisFirst Bancshares](https://www.bankingnewsai.com/banks/servisfirst) | Covecta agentic AI embedded in operational workflows (September 2026) ([ServisFirst Bank](https://servisfirstbank.com/news/servisfirst-bank-selects-covecta-to-deploy-agentic-ai-across-its-operations)) | [Index 39.7 (#72); 6 use cases, 4 in production](https://www.bankingnewsai.com/banks/servisfirst) | Trade press frames Covecta as a third US bank client (Sep 15, 2026) ([FinTech Futures](https://fintechfutures.com/ai-in-fintech/servisfirst-bank-partners-covecta-to-deploy-ai-agents)) |
| [Ameris Bancorp](https://www.bankingnewsai.com/banks/ameris) | Not disclosed | [Index 20.7 (#97); 11 use cases, 9 in production](https://www.bankingnewsai.com/banks/ameris) | Q2 2026 10-Q: no AI language; technology cost and premium finance figures (Aug 7, 2026) ([Ameris Bancorp (SEC filings)](https://www.sec.gov/Archives/edgar/data/351569/000035156926000143/abcb-20260630.htm)) |
| [Simmons First National](https://www.bankingnewsai.com/banks/simmons) | Not disclosed | [Index 3.6 (#106); 10 use cases, 8 in production](https://www.bankingnewsai.com/banks/simmons) | Q3 2026 call: technology and automation 'barely scratching the surface' (Oct 16, 2026) ([earnings call transcript (The Motley Fool)](https://fool.com/earnings/call-transcripts/2026/10/16/simmons-first-sfnc-q3-2026-earnings-call-transcript)) |
| [Renasant (Mortgage division)](https://www.bankingnewsai.com/banks/renasant) | Not disclosed | [Index 2.4 (#111); 12 use cases, 12 in production](https://www.bankingnewsai.com/banks/renasant) | Vendor StrategyCorps buys AI-native Quantuma (Sep 17, 2026) ([StrategyCorps (PR Newswire)](https://www.prnewswire.com/news-releases/strategycorps-acquires-quantuma-an-ai-native-relationship-solution-for-commercial-banking-302880988.html)) |
| [Chime](https://www.bankingnewsai.com/fintech/chime) | Jade, an in-app AI financial partner ([Chime](https://help.chime.com/manage-money-56350c4d/jade-financial-partner-09a6e8e3/what-is-jade-financial-partner-d9c77341)) | [8 use cases, 6 in production](https://www.bankingnewsai.com/fintech/chime) | Agreement to acquire Stride Bank (Sep 8, 2026) ([Chime](https://investors.chime.com/news-releases/news-release-details/chime-announces-agreement-acquire-stride-bank)) |
| Credit unions in the footprint | Not disclosed | No profile | Not disclosed |
| [Charles Schwab](https://www.bankingnewsai.com/banks/charles-schwab) | Portfolio Insights generative-AI capability for retail clients (May 2026) ([Charles Schwab](https://pressroom.aboutschwab.com/press-releases/press-release/2026/Charles-Schwab-Launches-AI-Powered-Capability-That-Helps-Investors-Understand-Portfolio-Performance-and-Market-Activity/default.aspx)) | [Index 80.7 (#19); 19 use cases, 15 in production](https://www.bankingnewsai.com/banks/charles-schwab) | How Charley was built: employee testing, confirmation before any change (Oct 8, 2026) ([Traders Magazine](https://www.tradersmagazine.com/featured_articles/charles-schwabs-amy-ruegg-ai-can-make-investing-easier-but-human-expertise-remains-key/)) |
| [Regions Wealth Management](https://www.bankingnewsai.com/banks/regions) | AI-driven banker platforms on a modernised stack ([PYMNTS](https://pymnts.com/earnings/2026/regions-says-ai-lifts-productivity-20percent-loan-growth-cools), [American Banker](https://www.americanbanker.com/news/regions-says-it-will-upgrade-core-deposit-platform-in-2027)) | [Index 83.8 (#15); 15 use cases, 13 in production](https://www.bankingnewsai.com/banks/regions) | Core deposits planned for 2027 (Oct 6, 2026) ([ABA Banking Journal](https://bankingjournal.aba.com/2026/10/progressive-modernization-for-cores)) |

## Who should look beyond Trustmark, and where?

| If you are | Look at | Why |
| --- | --- | --- |
| Customers who want a bank app with AI-driven insights | [Regions](https://www.bankingnewsai.com/banks/regions) | Trustmark discloses no AI feature in myTrustmark. Regions rebuilt its app in house in July 2025, added personalized insights and reports 2.7 million active mobile users. ([Trustmark Corporation (Business Wire)](https://businesswire.com/news/home/20260114125541/en/Trustmark-Partners-with-Greenlight-to-Help-Parents-Raise-Financially-Smart-Kids-and-Teens), [Banking Dive](https://www.bankingdive.com/news/regions-mobile-app-dark-mode-data-insights-digital-reggie/808360/), [Business Wire via FT Markets](https://markets.ft.com/data/announce/detail?dockey=600-202607070900BIZWIRE_USPRX____20260707_BW935076-1), [PYMNTS](https://www.pymnts.com/earnings/2026/regions-banks-mobile-upgrade-drives-digital-transactions-to-80/)) |
| People who need branches outside Mississippi, Alabama, the Florida Panhandle, Memphis, Atlanta and Houston | [JPMorgan Chase or Bank of America](https://www.bankingnewsai.com/banks/jpmorgan-chase) | Trustmark's offices are in those six markets, with 160 full-service branches at year-end 2025. Chase reported 5,083 branches in 2025, and Bank of America runs 3,500 financial centers in more than 100 US markets. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [JPMorgan Chase & Co. (SEC filings)](https://www.sec.gov/Archives/edgar/data/19617/000162828026008131/jpm-20251231.htm), [Bank of America Newsroom](https://newsroom.bankofamerica.com/content/newsroom/company-overview/bank-of-america-fast-facts.html)) |
| Customers who want a branchless, app-only checking account | [Chime](https://www.bankingnewsai.com/fintech/chime) | Trustmark is a branch-based bank with 160 branches and 138 interactive teller machines. Chime avoids branches, had 10.4 million active members at June 30, 2026, and offers some members Jade, an in-app AI financial partner. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Chime via SEC EDGAR](https://www.sec.gov/Archives/edgar/data/1795586/000179558626000013/chym-20251231.htm), [Chime](https://investors.chime.com/news-releases/news-release-details/chime-reports-second-quarter-2026-financial-results), [Chime](https://help.chime.com/manage-money-56350c4d/jade-financial-partner-09a6e8e3/what-is-jade-financial-partner-d9c77341)) |
| Businesses that want a branch-light commercial bank | [ServisFirst](https://www.bankingnewsai.com/banks/servisfirst) | ServisFirst runs 33 banking offices with an efficiency ratio below 30% (Q2 2026) and has offices in Birmingham, Panama City and Houston; Trustmark offers commercial banking through a 160-branch retail network. ([ServisFirst Bancshares (SEC filings)](https://www.sec.gov/Archives/edgar/data/1430723/000117184326001150/sfbs20251231_10k.htm), [ServisFirst Bancshares (GlobeNewswire)](https://globenewswire.com/news-release/2026/07/20/3330087/0/en/ServisFirst-Bancshares-Inc-Announces-Results-for-Second-Quarter-of-2026.html), [ServisFirst Bank](https://servisfirstbank.com/news/5-18-26), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Self-directed investors who want AI-assisted tools | [Charles Schwab](https://www.bankingnewsai.com/banks/charles-schwab) | Trustmark's Wealth Management Segment offers trust, investment management, brokerage and retirement services through advisers. Schwab rolled out Portfolio Insights, its first generative-AI capability for retail clients, to self-directed US clients by the end of May 2026. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Charles Schwab](https://pressroom.aboutschwab.com/press-releases/press-release/2026/Charles-Schwab-Launches-AI-Powered-Capability-That-Helps-Investors-Understand-Portfolio-Performance-and-Market-Activity/default.aspx)) |

## Where is Trustmark strong, and who else operates there?

Trustmark Bank's FDIC deposit market share by state at June 30, 2025, from its 2025 10-K, with the rivals the record places in each state. Trustmark notes its coverage in some states is not statewide.

| State | Trustmark deposit share | Rivals on the record |
| --- | --- | --- |
| Mississippi | 12.17% | Regions (97 branches); Hancock Whitney (Gulfport); Renasant (Tupelo) ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000017/rnst-20251231.htm)) |
| Alabama | 1.87% | Regions (184 branches); ServisFirst (Birmingham); Hancock Whitney (southern and central Alabama) ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm), [ServisFirst Bancshares (SEC filings)](https://www.sec.gov/Archives/edgar/data/1430723/000117184326001150/sfbs20251231_10k.htm), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm)) |
| Tennessee (Memphis) | 0.30% | First Horizon (Memphis headquarters); Regions (194 branches) ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [First Horizon (SEC filings)](https://www.sec.gov/Archives/edgar/data/36966/000003696626000051/fhn-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm)) |
| Florida (Panhandle) | 0.17% | Hancock Whitney (Panhandle); ServisFirst (Panama City office, May 2026); Regions (270 Florida branches) ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [ServisFirst Bank](https://servisfirstbank.com/news/5-18-26), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm)) |
| Texas (Houston) | 0.04% | ServisFirst (Houston office, December 2025); Hancock Whitney (east Texas); Regions (85 branches) ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [American Banker](https://www.americanbanker.com/news/alabamas-servisfirst-expands-beyond-southeast-into-texas), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm)) |

## How do Trustmark, Hancock Whitney and Renasant compare?

The three banks headquartered in Mississippi, with headquarters, staff, AI disclosure on this site's index and the latest technology move each has disclosed.

| Bank | Headquarters | Staff | AI index (2026) | Latest technology move |
| --- | --- | --- | --- | --- |
| Trustmark | Jackson | 2,543 FTE (December 31, 2025) | 18.7 (#98 of 120) | Core deposit conversion to FIS-supported platforms, April 2026 ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Trustmark](https://www.trustmark.com/landing/core-faqs)) |
| Hancock Whitney | Gulfport | 3,627 FTE (December 31, 2025) | 37.4 (#78 of 120) | MX-built mobile app; AI Working Group approving use cases ([Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [American Banker](https://digital-banking.americanbanker.com/profile/pam-hymel)) |
| Renasant | Tupelo | More than 3,000 FTE (December 31, 2025) | 2.4 (#111 of 120) | The First Bancshares integration; interactive teller machines ([Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000017/rnst-20251231.htm), [SEC EDGAR](https://sec.gov/Archives/edgar/data/715072/000071507226000032/a2025rnstannualreport.pdf)) |

## How does Trustmark's network compare with its regional rivals'?

Branch, ATM and interactive teller machine counts as each bank reports them, with the date.

| Bank | Branches | Self-service | As of |
| --- | --- | --- | --- |
| Trustmark | 160 full-service branches | 138 ITMs; 116 ATMs | December 31, 2025 ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm)) |
| Renasant | 246 full-service and 13 limited-service branches | 63 ITMs; 255 ATMs | December 31, 2025 ([Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000017/rnst-20251231.htm)) |
| Hancock Whitney | 180 banking locations | 221 ATMs | December 31, 2025 ([Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm)) |
| Regions | 97 in Mississippi; 184 in Alabama; 1,247 branch outlets in total | Not stated in the cited record | December 31, 2025 ([Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm)) |
| ServisFirst | 33 banking offices | Not stated in the cited record | December 31, 2025 ([ServisFirst Bancshares (SEC filings)](https://www.sec.gov/Archives/edgar/data/1430723/000117184326001150/sfbs20251231_10k.htm)) |

## Common questions

### Who are Trustmark's biggest competitors?

In Mississippi, where it holds 12.17% of deposits, Regions (97 branches), Hancock Whitney and Renasant. In its other markets, First Horizon in Memphis, ServisFirst in Birmingham, the Florida Panhandle and Houston, and Ameris in Atlanta. Its 10-K also names credit unions, mortgage and finance companies, brokers and online institutions. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000017/rnst-20251231.htm), [First Horizon (SEC filings)](https://www.sec.gov/Archives/edgar/data/36966/000003696626000051/fhn-20251231.htm), [ServisFirst Bank](https://servisfirstbank.com/news/5-18-26), [Ameris Bancorp (SEC filings)](https://www.sec.gov/Archives/edgar/data/351569/000035156926000050/abcb-20251231.htm))

### Is Hancock Whitney a competitor of Trustmark?

Yes, across most of Trustmark's footprint. Both are Mississippi-headquartered; Hancock Whitney operates in southern and central Mississippi, Alabama, the Florida Panhandle, east Texas, Nashville and Atlanta with 180 banking locations. On AI it scores 37.4 on this site's index against Trustmark's 18.7 and discloses an AI Working Group. ([Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

### Is Regions a competitor of Trustmark in Mississippi?

Yes. Regions' 2025 10-K lists 97 Mississippi branches, and it also operates 184 in Alabama and 270 in Florida. It reports 2.7 million active mobile users and AI-driven platforms generating 35% of new business opportunities. Trustmark holds 12.17% of Mississippi deposits and ranks in the top three in 52% of its counties. ([Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm), [PYMNTS](https://www.pymnts.com/earnings/2026/regions-banks-mobile-upgrade-drives-digital-transactions-to-80/), [PYMNTS](https://pymnts.com/earnings/2026/regions-says-ai-lifts-productivity-20percent-loan-growth-cools), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

### Is Chime a competitor of Trustmark?

In everyday checking, yes by category: Trustmark's 10-K expects increasing competition from online institutions and says nonbanks can operate with lower cost structures. Chime's 10-K says its branchless model gives it a cost advantage over traditional banks; it had 10.4 million active members at June 30, 2026. Neither names the other. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Chime via SEC EDGAR](https://www.sec.gov/Archives/edgar/data/1795586/000179558626000013/chym-20251231.htm), [Chime](https://investors.chime.com/news-releases/news-release-details/chime-reports-second-quarter-2026-financial-results))

### What are alternatives to Trustmark for business banking?

ServisFirst, a branch-light Birmingham commercial bank with offices in Panama City and Houston and an efficiency ratio below 30%; Hancock Whitney and Regions, larger regionals across the same states; and Ameris in Atlanta. Trustmark offers commercial lending, deposits and treasury management through 160 branches. ([ServisFirst Bank](https://servisfirstbank.com/news/5-18-26), [American Banker](https://www.americanbanker.com/news/alabamas-servisfirst-expands-beyond-southeast-into-texas), [ServisFirst Bancshares (GlobeNewswire)](https://globenewswire.com/news-release/2026/07/20/3330087/0/en/ServisFirst-Bancshares-Inc-Announces-Results-for-Second-Quarter-of-2026.html), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Ameris Bancorp (SEC filings)](https://www.sec.gov/Archives/edgar/data/351569/000035156926000050/abcb-20251231.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

### Is Renasant a competitor of Trustmark?

Yes. Both are Mississippi banks: Renasant is based in Tupelo with operations throughout the Southeast and 246 full-service branches after absorbing The First Bancshares in 2025; Trustmark is based in Jackson with 160. Renasant's mortgage division locked $611.6 million of rates in Q2 2026. Neither has an AI product on the record. ([Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000017/rnst-20251231.htm), [SEC EDGAR](https://sec.gov/Archives/edgar/data/715072/000071507226000032/a2025rnstannualreport.pdf), [Renasant Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/715072/000071507226000067/exhibit991_rnstx2q2026earn.htm), [Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm))

### Who competes with Trustmark in Houston and Atlanta?

Trustmark's Texas market is primarily Houston, where it holds 0.04% of Texas deposits, and its Georgia market is primarily Atlanta. ServisFirst opened a Houston office in December 2025; Hancock Whitney operates in east Texas and metropolitan Atlanta; Ameris is headquartered in Atlanta; Regions runs 85 Texas and 117 Georgia branches. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [American Banker](https://www.americanbanker.com/news/alabamas-servisfirst-expands-beyond-southeast-into-texas), [Hancock Whitney (SEC filings)](https://www.sec.gov/Archives/edgar/data/750577/000119312526077903/hwc-20251231.htm), [Ameris Bancorp (SEC filings)](https://www.sec.gov/Archives/edgar/data/351569/000035156926000050/abcb-20251231.htm), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000019/rf-20251231.htm))

### Who competes with Trustmark's wealth management business?

Trustmark's 10-K names other banks, trust companies, full-service brokerage firms, investment advisers and mutual fund providers. On the record that includes Charles Schwab, which gathered $120 billion of core net new assets in Q2 2026, and Regions, whose wealth unit formalized an AI use-case pipeline in 2025. ([Trustmark Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/36146/000119312526064009/trmk-20251231.htm), [Business Wire via FT Markets](https://markets.ft.com/data/announce/full?dockey=600-202607210730BIZWIRE_USPRX____20260721_BW955369-1), [Regions Financial (SEC filing)](https://www.sec.gov/Archives/edgar/data/1281761/000128176126000006/rf-20251231xexhibit993.htm))

## Peers on this site

- [Renasant Corporation AI strategy](https://www.bankingnewsai.com/banks/renasant) · [vs peers](https://www.bankingnewsai.com/banks/renasant/vs-peers)
- [Hancock Whitney AI strategy](https://www.bankingnewsai.com/banks/hancock-whitney) · [vs peers](https://www.bankingnewsai.com/banks/hancock-whitney/vs-peers)
- [Regions Financial AI strategy](https://www.bankingnewsai.com/banks/regions) · [vs peers](https://www.bankingnewsai.com/banks/regions/vs-peers)
- [First Horizon AI strategy](https://www.bankingnewsai.com/banks/first-horizon) · [vs peers](https://www.bankingnewsai.com/banks/first-horizon/vs-peers)
- [ServisFirst Bancshares AI strategy](https://www.bankingnewsai.com/banks/servisfirst) · [vs peers](https://www.bankingnewsai.com/banks/servisfirst/vs-peers)
- [Ameris Bancorp AI strategy](https://www.bankingnewsai.com/banks/ameris) · [vs peers](https://www.bankingnewsai.com/banks/ameris/vs-peers)
- [Simmons First National Corporation AI strategy](https://www.bankingnewsai.com/banks/simmons) · [vs peers](https://www.bankingnewsai.com/banks/simmons/vs-peers)
- [FB Financial Corporation (FirstBank) AI strategy](https://www.bankingnewsai.com/banks/fb-financial) · [vs peers](https://www.bankingnewsai.com/banks/fb-financial/vs-peers)

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