# AI incidents at Goldman Sachs

Source: https://www.bankingnewsai.com/banks/goldman-sachs/ai-incidents
Last updated: Oct 21, 2026

## Has Goldman Sachs had a publicly reported AI incident?

Yes: 1 publicly reported AI incident on record since January 2022.

| Date | Institution | Incident | AI? | Role | Category | Severity | Status |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Apr 2025 | Goldman Sachs | [Deepfakes of Goldman strategists David Kostin and Abby Joseph Cohen used in Instagram stock-tip scams](https://www.bankingnewsai.com/ai-incidents/goldman-sachs-2025-strategist-deepfake-ads) | ML (inferred) | AI used against the institution | Brand impersonation | 1/5 | Confirmed by the institution |

### Deepfakes of Goldman strategists David Kostin and Abby Joseph Cohen used in Instagram stock-tip scams

In April 2025 Fortune reported that an Instagram video ad campaign used convincing deepfakes of Goldman Sachs chief US equity strategist David Kostin and former chief investment strategist Abby Joseph Cohen to recruit retail investors into a WhatsApp stock-tip group. Goldman Sachs confirmed the videos were fake, telling Fortune and later The Banker: "This is a fraudulent message and not representative of Goldman Sachs." Meta told Fortune it had removed the content brought to its attention. The Banker reported in May 2025 that the Kostin video promised investors "explosive growth". Fortune described the videos as seemingly AI-generated; Goldman did not describe the technology. No investor losses linked to the campaign have been reported.

https://www.bankingnewsai.com/ai-incidents/goldman-sachs-2025-strategist-deepfake-ads

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