# F.N.B. Corporation: Proprietary AI

Source: https://www.bankingnewsai.com/banks/fnb/proprietary-ai
Last updated: Oct 22, 2026

*Part of the [F.N.B. Corporation AI strategy profile](https://www.bankingnewsai.com/banks/fnb).*

## What proprietary AI has FNB built in-house?

FNB's in-house AI is a set of predictive and machine-learning models built on its own data hub, not a foundation model or a named assistant. The longest-running is Opportunity IQ, a lead engine that by November 2025 had mined more than 270 million transactions and generated about 190,000 leads a quarter, with predictive cross-sell models updated in 2024 that FNB says doubled lead quality. FNB also uses its data hub and machine learning to price deposits, which management credited for a 3 basis point linked-quarter fall in total deposit costs in the second quarter of 2026, and showed a 'proprietary blend of 10 AI-enabled fraud tools' at its investor day. The next system is Insight 360, an AI-enabled customer aggregation and insight tool that CEO Vincent Delie called proprietary; on October 20, 2026 he said he had sat through a demo the day before and that FNB was on track to deliver it. A data-science team under Sundeep Tangirala, hired from PNC in September 2025, builds the decisioning, regulatory and forecasting models. FNB names no AI-model vendor and discloses no AI spend. ([F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm), [Investing.com](https://investing.com/news/transcripts/earnings-call-transcript-fnb-tops-eps-view-in-q2-2026-shares-slip-93CH-4798633), [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/f-n-b-corporation-q2-123000734.html), [earnings call transcript (The Motley Fool)](https://www.fool.com/earnings/call-transcripts/2026/10/20/fnb-fnb-q3-2026-earnings-call-transcript/), [F.N.B. Corporation](https://www.fnb-online.com/about-us/newsroom/press-releases/2025/fnb-hires-ai-and-data-science-directors-250918), [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780826000007/fnb-20251231.htm))

## Which AI models and tools has FNB built, and what do they run on?

'Built on' is what FNB has said about the data and models behind each tool. 'Since' is the earliest public date.

| Platform or model | What it does | Built on | Since | Status | Sources |
| --- | --- | --- | --- | --- | --- |
| Opportunity IQ | Cross-sell lead engine: about 190,000 leads a quarter in 2025, about 80% of them called against 30% in 2024, adding about 500 consumer loan applications and 1,500 deposit accounts a quarter | Predictive AI cross-sell models updated in 2024; loan leads from mining checking-account transaction descriptions; time-deposit leads from machine-learning customer segmentation | Models updated 2024 | In production; to be extended to small business | [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm) |
| Deposit pricing models | Analyze customer relationships 'holistically to strategically price deposits'; total cost of deposits fell 3 basis points linked quarter and 21 basis points year on year in Q2 2026 | FNB's data hub and machine learning, fed by eStore and Common app data | On the record from Q2 2026 | In production | [Investing.com](https://investing.com/news/transcripts/earnings-call-transcript-fnb-tops-eps-view-in-q2-2026-shares-slip-93CH-4798633), [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/f-n-b-corporation-q2-123000734.html) |
| Household Insights | Analyzes household data to find insights and recommendations for growth; FNB reports a higher direct-marketing response rate and lower cost per acquisition of an engaged household | Enterprise data warehouse | November 2025 (on the record) | In production | [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm) |
| AI-driven cross-sell in eStore | Product suggestions across the site, cart and app, for customers and for bankers | eStore and Common app data | November 2025 (on the record) | In production | [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm) |
| Fraud tools | A 'proprietary blend of 10 AI-enabled fraud tools', alongside data-powered identity-theft controls such as liveness checks and device-based integrity checks | Mix of in-house and outside tools not disclosed | November 2025 (on the record) | In production | [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm) |
| Insight 360 | Aggregates a client's internal and external accounts and transactions; an AI overlay recommends products and cash-flow or risk improvements, such as refinancing a high-rate mortgage held elsewhere; recommended products go straight into the Common app cart | Internal and external account data; development mostly capitalized as software FNB develops | Announced April 2026 (as a '360 view') | Demoed to the CEO October 19, 2026; delivery 'on track' | [earnings call transcript (The Motley Fool)](https://fool.com/earnings/call-transcripts/2026/04/17/fnb-fnb-q1-2026-earnings-call-transcript), [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/f-n-b-q2-earnings-150341871.html), [earnings call transcript (The Motley Fool)](https://www.fool.com/earnings/call-transcripts/2026/10/20/fnb-fnb-q3-2026-earnings-call-transcript/) |
| Decisioning, regulatory and forecasting models | Strategic decisioning systems plus regulatory and forecasting models for Retail and Wholesale Banking, Marketing, Credit and Risk Management; the investor day lists 16 CECL and stress-testing models | In-house data-science team | Team led from September 2025 | In production | [F.N.B. Corporation](https://www.fnb-online.com/about-us/newsroom/press-releases/2025/fnb-hires-ai-and-data-science-directors-250918), [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm) |

## Which people and teams build FNB's in-house AI?

| Person or team | Role | Since | Sources |
| --- | --- | --- | --- |
| Sundeep Tangirala, Director of Data Science | Oversees strategic decisioning systems and regulatory and forecasting models; leads a team of data scientists and quantitative modeling analysts; formerly SVP and Head of Data and Machine Learning Engineering at PNC | September 18, 2025 | [F.N.B. Corporation](https://www.fnb-online.com/about-us/newsroom/press-releases/2025/fnb-hires-ai-and-data-science-directors-250918) |
| Santosh Sinha, Director of AI and Innovation | Develops and executes the AI strategy 'with a focus on ethical and compliant practices'; a former AI researcher for the U.S. government | September 18, 2025 | [F.N.B. Corporation](https://www.fnb-online.com/about-us/newsroom/press-releases/2025/fnb-hires-ai-and-data-science-directors-250918) |
| AI Innovation Team | Reviewing and prioritizing high-impact use cases from across FNB | November 2025 (on the record) | [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm) |
| Data analytics team | Uses eStore and Common app data points for insights on customer preferences and competitive pricing | On the record from Q2 2026 | [Investing.com](https://investing.com/news/transcripts/earnings-call-transcript-fnb-tops-eps-view-in-q2-2026-shares-slip-93CH-4798633) |
| Development model | Programmers, including development contractors, moved from a traditional IT model into the three areas FNB sees as most impactful for revenue and efficiency | April 2026 | [earnings call transcript (The Motley Fool)](https://fool.com/earnings/call-transcripts/2026/04/17/fnb-fnb-q1-2026-earnings-call-transcript) |

## Why does FNB build its own AI tools?

Delie ties the in-house approach to data: FNB kept critical data fields on premises so tools the bank built could use them, which he says gave it a head start on AI. 'We've spent a lot of time on data governance, building the data hub, building out these systems that enable us to move data around within the company,' he told Banking Dive in April 2026. ([Banking Dive](https://www.bankingdive.com/news/fnb-first-national-bank-ai-data-estore-branches-ceo-delie/816568/))

Management said on the Q1 2026 call that most of the development cost 'ends up being capitalized for software applications that we develop', and Delie described Insight 360 as 'proprietary. I don't see it anywhere.' ([earnings call transcript (The Motley Fool)](https://fool.com/earnings/call-transcripts/2026/04/17/fnb-fnb-q1-2026-earnings-call-transcript))

FNB is pacing the work. On October 20, 2026 Delie said about 100 initiatives to use AI for efficiency or revenue are 'still on the docket', and that FNB will not 'tackle everything because the expense build, the CapEx spend and additional build and infrastructure and token utilization relative to data consumption is expensive'. ([earnings call transcript (The Motley Fool)](https://www.fool.com/earnings/call-transcripts/2026/10/20/fnb-fnb-q3-2026-earnings-call-transcript/))

In July 2026 Delie said FNB is 'more heavily weighted towards generating revenue with our AI investment', funding AI through reallocated resources and existing technology investments. ([Investing.com](https://investing.com/news/transcripts/earnings-call-transcript-fnb-tops-eps-view-in-q2-2026-shares-slip-93CH-4798633))

## What has FNB not disclosed about its proprietary AI?

FNB names no foundation-model or cloud AI vendor, and its 10-K says only that it may rely on AI models developed by third parties. It has not said which of its 10 fraud tools it built and which it bought. ([F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780826000007/fnb-20251231.htm), [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm))

No AI spend, data-science headcount or model count beyond the 16 CECL and stress-testing models is published; FNB declined to tell Banking Dive how much it has invested in its digital strategy. ([F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm), [Banking Dive](https://www.bankingdive.com/news/fnb-first-national-bank-ai-data-estore-branches-ceo-delie/816568/))

No firm Insight 360 launch date has been given since July 2026, when FNB said it would go live by the end of the year. On the October 2026 call Delie said 'we have some great things coming out in the first quarter' and 'We're on track to deliver Insight 360', without restating a date. ([earnings call transcript (The Motley Fool)](https://fool.com/earnings/call-transcripts/2026/04/17/fnb-fnb-q1-2026-earnings-call-transcript), [Investing.com](https://investing.com/news/transcripts/earnings-call-transcript-fnb-tops-eps-view-in-q2-2026-shares-slip-93CH-4798633), [earnings call transcript (The Motley Fool)](https://www.fool.com/earnings/call-transcripts/2026/10/20/fnb-fnb-q3-2026-earnings-call-transcript/))

FNB's third-quarter 2026 release lists among its risks 'our use of artificial intelligence in connection with business and operations' and 'evolving artificial intelligence sourced fraud schemes'. ([PR Newswire via FT Markets](https://markets.ft.com/data/announce/detail?dockey=600-202610191631PR_NEWS_USPRX____NE75693-1))

## What does the FNB profile record on this topic?

| Date | Move | Detail | Sources |
| --- | --- | --- | --- |
| Jul 17, 2026 | Q2 2026 call: AI spend weighted to revenue, Insight 360 expense continues | Delie: FNB is 'more heavily weighted towards generating revenue with our AI investment' and the run-rate expense base should not be materially affected; Calabrese says Insight 360 development costs continue into the second half until launch; machine-learning deposit pricing cut the cost of deposits 21 basis points year on year. | [Investing.com](https://investing.com/news/transcripts/earnings-call-transcript-fnb-tops-eps-view-in-q2-2026-shares-slip-93CH-4798633) |
| Jul 17, 2026 | Insight 360 named, due by year-end | Q2 2026 call: the AI-enabled customer aggregation and insight tool is expected to go live by the end of 2026. | [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/f-n-b-q2-earnings-150341871.html) |
| Apr 3, 2026 | CEO: smaller banks will out-innovate megabanks with AI | Data hub, on-premises data and an AI insights tool due late 2026. | [Banking Dive](https://www.bankingdive.com/news/fnb-first-national-bank-ai-data-estore-branches-ceo-delie/816568/) |
| Feb 24, 2026 | 2025 10-K: heavy reliance on models, AI and generative AI | Risk factor covers credit decisioning, fraud detection, risk monitoring, customer engagement and productivity uses, generative-AI output errors, third-party models, and fair-lending and privacy exposure. | [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780826000007/fnb-20251231.htm) |
| Nov 5, 2025 | Investor day puts AI on the slides | An AI Innovation Team prioritising use cases, 10 AI-enabled fraud tools, AI-driven cross-sell, AI document review and pre-fill on the roadmap, and Opportunity IQ leads from 270 million+ mined transactions. | [F.N.B. Corporation (SEC filings)](https://www.sec.gov/Archives/edgar/data/37808/000003780825000137/exhibit991-fnbinvestorda.htm) |
| Oct 17, 2025 | Q3 2025 call: new AI and innovation team, Common app share nearly tripled | Delie says the data analytics team 'mines the data and leverages AI' to give customer-facing staff leads, that the AI and innovation team is prioritising use cases, and that FNB is 'tracking thousands of metrics internally using AI in our data science'; Common app share of applications has nearly tripled since the May 2025 in-branch pilot. | [earnings call transcript (The Motley Fool)](https://fool.com/earnings/call-transcripts/2026/01/19/fnb-fnb-q3-2025-earnings-call-transcript) |
| Sep 18, 2025 | AI and data-science directors hired | Sinha (AI and innovation) and Tangirala (data science) join the strategy team. | [F.N.B. Corporation](https://www.fnb-online.com/about-us/newsroom/press-releases/2025/fnb-hires-ai-and-data-science-directors-250918) |
| May 27, 2025 | Chris Chan made chief strategy officer over digital, data science and governance | Chan, reporting to Delie, takes digital channels, eCommerce, data science and data management and governance; FNB says it will add a director of AI and innovation for enterprise AI implementation and fintech partnerships. | [F.N.B. Corporation](https://www.fnb-online.com/about-us/newsroom/press-releases/2025/250527-fnb-appoints-christopher-chan-as-chief-strategy) |

## Common questions

### Does FNB build its own AI models?

Yes, predictive and machine-learning models rather than foundation models. FNB built the Opportunity IQ lead engine, deposit-pricing models on its data hub, household insight models and decisioning, regulatory and forecasting models run by its data-science team. It names no outside AI-model vendor.

### What is Opportunity IQ?

Opportunity IQ is FNB's in-house cross-sell lead engine. By November 2025 it had mined more than 270 million transactions and was generating about 190,000 leads a quarter, about 80% of them called, adding roughly 500 consumer loan applications and 1,500 deposit accounts a quarter.

### When will FNB launch Insight 360?

FNB said in April and July 2026 that Insight 360 would go live by the end of 2026. On October 20, 2026 CEO Vincent Delie said he had seen a demo the day before and that FNB was on track to deliver it, without restating a date; he added that 'great things' were coming out in the first quarter.

### Who builds AI at FNB?

Sundeep Tangirala, director of data science and formerly head of data and machine learning engineering at PNC, leads the data scientists and quantitative modeling analysts. Santosh Sinha, director of AI and innovation, owns the AI strategy. Both joined in September 2025 and report to chief strategy officer Chris Chan.

### Does FNB use generative AI from OpenAI, Anthropic or Google?

FNB has not said. Its 10-K mentions generative AI and the possibility of relying on AI models developed by third parties, but no filing, call or release names a model provider. CEO Vincent Delie has cited token costs as a reason to phase AI work.
## Deeper on FNB

- [What is FNB's AI strategy, and what has its CEO said about it?](https://www.bankingnewsai.com/banks/fnb/ai-strategy)
- [What technology does FNB run, and what does it build itself?](https://www.bankingnewsai.com/banks/fnb/technology-stack)
- [How does FNB govern AI, and how has its disclosure changed?](https://www.bankingnewsai.com/banks/fnb/responsible-ai)


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